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The Social Media Handbook for Financial Advisors: How to
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The Social Media Handbook for Financial Advisors: How to
Use LinkedIn, Facebook, and Twitter to Build and Grow Your
Business
BOOK DETAIL
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business account Hardcover: 304 pages Publisher: Bloomberg Press; 1 edition (July 31, 2012) Language:
English ISBN-10: 9781118208014 ISBN-13: 978-1118208014 ASIN: 1118208013 Product Dimensions: 6.3
x 1 x 9.3 inches
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Book Description
Expert advice for financial advisors looking to make the most of social media platforms Social
media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million
professionals are networking on LinkedIn, and 140 million tweets are posted every day. The
opportunities these platforms present for financial advisors are huge, but most advisors have no
idea how to use them to build bigger, stronger client bases. The Social Media Handbook for
Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your
Business shows how to make the most of these new tools, offering invaluable advice about how to
connect with potential clients in the twenty first century. For most advisors, converting prospects
into clients is their top priority, and social media presents incredible opportunities for sealing the
deal. Sales don't happen because clients are impressed by complicated charts, they happen
because they're impressed by your social media presence, and by properly understanding how to
make these new platforms work for you, you'll be positioned to see your business boom. Designed
to teach financial advisors how to use social media to better market their services to attract new
clients and referrals Presents expert communication advice from top financial advisor coach
Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors
how to use social media in new, highly effective ways that they've never even considered An
essential resource for wealth managers and financial advisors looking to amplify their marketing
message and raise their visibility in a crowded marketplace, The Social Media Handbook for
Financial Advisors is the only book you need to make yourself heard.

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