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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy
Social World
BOOK DETAIL
File Size: 4919 KB Print Length: 286 pages Publisher: Harper Business; 1 edition (November 26, 2013)
Publication Date: November 26, 2013 Sold by: HarperCollins Publishers Language: English ASIN:
B00BATNNZY Text-to-Speech: Enabled
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Book Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won
advice on how to connect with customers and beat the competition. A mash-up of the best
elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is
a blueprint to social media marketing strategies that really works. When managers and marketers
outline their social media strategies, they plan for the “right hook”—their next sale or campaign
that’s going to knock out the competition. Even companies committed to jabbing—patiently
engaging with customers to build the relationships crucial to successful social media
campaigns—want to land the punch that will take down their opponent or their customer’s
resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when
they don’t. Thanks to massive change and proliferation in social media platforms, the winning
combination of jabs and right hooks is different now. Vaynerchuk shows that while
communication is still key, context matters more than ever. It’s not just about developing highquality
content, but developing high-quality content perfectly adapted to specific social media
platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter,
and Tumblr.

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