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Crack the Funding Code: How Investors Think and What

They Need to Hear to Fund Your Startup

BOOK DETAIL

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free

business account Hardcover: 272 pages Publisher: AMACOM; Special edition (February 5, 2019) Language:

English ISBN-10: 0814439837 ISBN-13: 978-0814439838 Product Dimensions: 6.3 x 0.9 x 9.3 inches

Shipping Weight: 14.9 ounces (View shipping rates and policies)

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Book Description

Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate

funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of

funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone,

more than 31 percent of small business owners reported that they could not access adequate

capital, and the lack of capital prevented them from growing the business/expanding operations,

increasing inventory, or financing increased sales. Most business owners believe that their only

feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank

loans. They may have heard about venture capitalists or angel investors, but they don’t have

enough information about what these investors do, what they can provide for a business, and on

what terms. What’s worse, entrepreneurs often don’t know how to access the people who are

looking to put their money into young companies with potential. Finally, business owners don’t

have enough expertise to navigate the treacherous waters of outside funding. Many small

companies don’t believe they are the type of company that gets funded. Even when business

owners are brave enough to look for the right outside investors, they don’t know how to create the

compelling pitches or how to structure the deals that will get them the funding to expand and

grow. Crack the Funding Code will show readers how to find the money, create pitches that

attract investors, and then structure fair, ethical deals that will bring them new sources of outside

capital and invaluable professional advice. It will give readers the broader perspective—how

funding works, how investors think, and what they need to hear to put their money where your

mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a

roadmap of where and how to locate the best funding resources and top business mentors for their

particular industry and/or geographical location, and a step-by-step process to create pitches that

make their idea or business irresistible.


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