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Crack the Funding Code: How Investors Think and What
They Need to Hear to Fund Your Startup
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Hardcover: 272 pages Publisher: AMACOM; Special edition (February 5, 2019) Language:
English ISBN-10: 0814439837 ISBN-13: 978-0814439838 Product Dimensions: 6.3 x 0.9 x 9.3 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
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Book Description
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate
funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of
funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone,
more than 31 percent of small business owners reported that they could not access adequate
capital, and the lack of capital prevented them from growing the business/expanding operations,
increasing inventory, or financing increased sales. Most business owners believe that their only
feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank
loans. They may have heard about venture capitalists or angel investors, but they don’t have
enough information about what these investors do, what they can provide for a business, and on
what terms. What’s worse, entrepreneurs often don’t know how to access the people who are
looking to put their money into young companies with potential. Finally, business owners don’t
have enough expertise to navigate the treacherous waters of outside funding. Many small
companies don’t believe they are the type of company that gets funded. Even when business
owners are brave enough to look for the right outside investors, they don’t know how to create the
compelling pitches or how to structure the deals that will get them the funding to expand and
grow. Crack the Funding Code will show readers how to find the money, create pitches that
attract investors, and then structure fair, ethical deals that will bring them new sources of outside
capital and invaluable professional advice. It will give readers the broader perspective—how
funding works, how investors think, and what they need to hear to put their money where your
mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a
roadmap of where and how to locate the best funding resources and top business mentors for their
particular industry and/or geographical location, and a step-by-step process to create pitches that
make their idea or business irresistible.
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