[EBOOK] Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry Full AudioBook

Economic Perspectives on Craft Beer: A Revolution in the
Global Beer Industry
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Economic Perspectives on Craft Beer: A Revolution in the
Global Beer Industry
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business account Hardcover: 527 pages Publisher: Palgrave Macmillan; 1st ed. 2018 edition (January 9,
2018) Language: English ISBN-10: 3319582348 ISBN-13: 978-3319582344 Product Dimensions: 5.8 x 1.6
x 8.3 inches Shipping Weight: 2.2 pounds (View shipping rates and policies)
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Book Description
This book investigates the birth and evolution of craft breweries around the world. Microbrewery,
brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of
production in the brewing industry contraposed to the mass production of beer, which has started
and diffused in almost all industrialized countries in the last decades. This project provides an
explanation of the entrepreneurial dynamics behind these new firms from an economic
perspective. The product standardization of large producers, the emergence of a new more
sophisticated demand and set of consumers, the effect of contagion, and technology aspects are
analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the
project distinctive, presenting cases from many relevant countries, including the USA, Australia,
Japan, China, UK, Belgium, Italy and many other EU countries.

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