Resume 2018

Sabarinath.G
Sr.Digital Marketing Specialist
+971 561450764
sabarigiri90@gmail.com
Dubai, United Arab Emirates
Career Objective
Qualified Digital Marketing professional with solid experience in developing and optimizing SEO/SEM
campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media
optimisation, promotion and link building tactics. A clear communicator with a background in marketing, I have a
passion for optimising and promoting websites to achieve business goals / leads and a talent for improving
organic SE rankings with my creative approach and thorough research and analysis.
Professional Summary
1. Currently working as ​Sr.Digital Marketing Specialist in Hubb Advertising (UAE).
2. Having 7 years of professional experience in Digital Marketing - SEO/SMO/PPC/SEM.
3. Completed 100+ projects in my career and gone through different sectors of promotion like E-commerce,
Banking, News, Healthcare, Travel & Tourism, Educational Institutions, Real Estate, etc.
4. 4+ Years experience in Team Management.
5. Experience in both Onpage and Offpage Optimization.(Ecommerce)
6. Experienced in running PPC Campaigns and Social Media Campaigns and achieving KPI
7. Interacting with functional team to resolve the issues & get work done.
8. Excellent understanding of project issues, Ability to work independently or as a part of team.
9. Creative problem-solver, Knowledge in latest search engines algorithms and trends.
10. Knowledge in Google Analytics, Google Adsense, Google Adwords, Search Console and Double click.
11. Experience in using SEO free and paid tools.(Ahrefs, Screaming Frog, SEMRush, Web CEO, Alexa,
Keyhole, Moz & Mentions).
Certifications

Educational Qualification
Course University/Board Year Percentage
Diploma In Java
Technology
National Institute of
Information and
Technology
2012 62​%
Diploma In Computer
Science
Dept. of Technical
Education
2008 73​%
SSLC, Kerala Kerala State Board 2005 60​%
Employment History
​★ ​Hubb Advertising ( Dubai, UAE)
​Sr.Digital Marketing Manager
May 2018 - Present
​★ ​ ​Logical Steps Interactive Solutions, India, Singapore
​Sr.Digital Marketing Specialist
August 2015 - April 2018 ( 2.8 Years)
​★ ​ ​Pixotri Technologies, India, Australia
​ ​Sr.SEO Analyst
Infopark Cherthala - November 2014 - July 2015 (8 Months)
​★ ​ ​Worldviewer Pvt Ltd, India, USA
​SEO Analyst
November 2011 - November 2014 (3 Years)
Responsibilities
● Analyse the client site and develop SEO strategies, implement them and monitor campaigns
● Perform site analysis, keyword research and mapping, and assess link building opportunities
● Perform competitor SEO research
● Based on analysis, results and client feedback, continually improve and modify strategies to
optimise effectiveness

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Prepare analytics and ranking reports and present to clients and management
Nurture client relationships and develop relationships with new clients
Maintain maximum effectiveness while adhering to strict deadlines and budgets
Keep up-to-date with constantly changing technological and search engine trends, algorithms
and ranking factors
Developed and managed a campaign that resulted in doubling of organic web traffic for a major
multi speciality hospital and many other sites.
Was one of the key campaign developers for site optimisation for a major Hongkong bank
Helped to re-optimise several large client websites in the wake of Google Panda
Assisted in the development of short- and long-term marketing and SEM strategies and
managed their execution (GDN & GSN)
Helped define best practice SEO and SEM procedures
Assisted in the development of social media strategies and optimisation campaigns
Assisted in running paid campaigns in social media (Facebook, Instagram, Twitter, Linkedin &
Youtube)
Developed and executed a comprehensive social media marketing strategy
Attained top 5 position in Google rankings for 80% of clients
Experienced in Email Marketing
Technical Skills
Languages:​ HTML, JavaScript, CSS, PHP
Operating System:​ Windows 7, Windows 8, Windows 10
Tools: ​Microsoft Office Suite, Screenpresso, Adobe Photoshop, Dreamweaver and Lightroom
SEO Tools: Ahrefs, Screaming Frog, SEMRush, Web CEO, Alexa, Keyhole, Google Analytics, Google
Adwords, Google Webmaster Tools, Bing Webmaster Tools, Mentions, Open Site Explorer & Moz

Portfolio
Worked on 100+ projects in SEO. Links will be send on request.
Personal Profile
Date of birth : March 07, 1990
Sex
Nationality
Marital Status
Father Name
Address
Passport No
: Male
: Indian
: Single
: M.N.Gireendran
: Panampilly Nagar, Kochi, India
: L4192656
Visa Validity : 3/5/2020
Skype Id
Languages
Interests
: sabari.nath44
: English, Hindi, Malayalam, Tamil
: Photography, Travelling, Reading SEO Blogs
Declaration
I hereby declare that statements made are true and complete to the best of my knowledge and belief.
Place: Dubai, UAE
Date:
​SABARINATH.G