2019 GlobeIn Impact Report

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<strong>GlobeIn</strong><br />

<strong>Impact</strong> <strong>Report</strong><br />


<strong>GlobeIn</strong><br />

<strong>Impact</strong> <strong>Report</strong><br />

<strong>2019</strong><br />


Welcome to our <strong>2019</strong> <strong>Impact</strong> <strong>Report</strong><br />

Letter from the <strong>GlobeIn</strong> Team<br />

Team Members<br />

A Different Type of Business<br />

<strong>2019</strong> Numbers at a Glance<br />

Learn About the Process (Morocco)<br />

<strong>2019</strong> Artisan Boxes<br />

Sustainable Materials<br />

<strong>2019</strong> Partner Groups<br />

Partner Features<br />

<strong>2019</strong> Artisan Funds<br />

Challenges and Opportunities<br />

Thank You & Contributors<br />

02<br />

03<br />

04<br />

05<br />

06<br />

08<br />

10<br />

12<br />

14<br />

16<br />

24<br />

36<br />

37<br />

Teresita<br />

Basket Weaver, Mexico<br />

Oaxaca Basket Weavers<br />

Esperanza<br />

Head Agronomist, Peru<br />

Dean's Beans<br />

Driss<br />

Ceramist,<br />

Morocco<br />

Studio Abdeslam<br />

Guler<br />

Textile Artisan, Turkey<br />

Ark of Crafts<br />

Yulita<br />

Weaver, Rwanda<br />

Kazi Goods<br />

Suwani<br />

Crafter, Nepal<br />

Giftsland<br />

Meenu<br />

Paper Artisan,<br />

India<br />

Matr Boomie<br />

Abigail<br />

Spice Producer, South Africa<br />

Turqle Trading<br />

Some of the artisans and suppliers we've built<br />

relationships with around the world<br />


Welcome to our <strong>2019</strong><br />

<strong>Impact</strong> <strong>Report</strong><br />

<strong>GlobeIn</strong> began with the mission to connect artisans from<br />

remote areas of the world to the global economy. We did that<br />

by creating a way for them to sell their goods, generate income<br />

and develop a fulfilling livelihood to support their families. We<br />

have learned a lot since then, and have grown in exciting ways!<br />

Now, we are even more focused on supporting artisans and<br />

vendors that are committed to Fair Trade and the wellbeing of<br />

their communities.<br />

Through our Artisan Fund program we have acted as<br />

servant leaders, developing on-site workshops and services<br />

within the artisan communities that provide life-long benefits<br />

beyond the sales of their handiwork. As we continue to evolve,<br />

we are committed to increasing our impact through sustainable<br />

business strategies and collaborative relationships that respect<br />

cultural diversity and equity.<br />

We are thrilled to share the impact of the <strong>2019</strong> collective<br />

efforts with you.<br />

Our Mission<br />

<strong>GlobeIn</strong> is a purpose-driven<br />

company growing in parallel<br />

with entrepreneurial artisan<br />

partners from around the<br />

world, with the aim of<br />

enriching individuals and<br />

their communities. We are<br />

devoted to transparent<br />

business practices, equitable<br />

and sustainable partnerships,<br />

and respect for cultural<br />

continuity. We strive to<br />

connect conscious consumers<br />

with delightful products<br />

and the talented artisans<br />

who make them, thereby<br />

strengthening the bonds of<br />

our global community.<br />

Our Values<br />

Respectful<br />

communication<br />

Mindful leadership<br />

Trust and support<br />

Openness<br />

We are transparent not only<br />

with our HQ staff, but also with<br />

the suppliers and customers.<br />

We use inclusive language and<br />

are committed to being<br />

respectful in all forms of<br />

communication. We<br />

understand that there is a time<br />

to talk and a time to listen.<br />

We all work toward our<br />

mission by practicing<br />

integrity and empathy. We<br />

are committed to making a<br />

measurable positive impact.<br />

Additionally, we are focused<br />

on making space for<br />

marginalized voices to be<br />

heard.<br />

We trust each other and the<br />

artisans. We support and<br />

enable each other to grow,<br />

we celebrate our wins, and<br />

we take responsibility for our<br />

mistakes together.<br />

We practice openness by<br />

providing access to knowledge<br />

to all team<br />

members—knowledge is<br />

never owned, it is shared.<br />

We are humble and always<br />

willing to do better. We learn<br />

and grow, embrace change,<br />

and encourage and<br />

maintain curiosity.<br />


Note from CEO, Vlad<br />

“<br />

We started <strong>GlobeIn</strong> with the vision that there are millions of people working really hard around<br />

the world producing great products that are both beautiful and practical. At the same time we saw<br />

that customers in the United States are looking to align how they spend their money with their values<br />

and want to fill their homes with things that are not only great quality but are ethically made and<br />

have a story behind them. By connecting artisans, small manufacturers, and farmers from around<br />

the world to customers here in the United States, we are proud that they can now start taking their<br />

small businesses to the next level. Over the years we’ve met many great people from all around the<br />

world and have built strong relationships that go beyond our original business collaboration.<br />

The way we approached doing research for this report was to use it as a tool for building a solid<br />

foundation for stronger, more personal relationships with the partners that will last many decades<br />

to come. We spent countless hours talking to the partners, artisans and farmers who are producing<br />

the products. We’ve identified areas where we could contribute beyond our core mission of job<br />

creation, and address other challenges such as access to healthcare, education and environmental<br />

sustainability. In the report you will find many examples where we addressed some of these challenges<br />

with the help of our loyal customers.<br />

We firmly believe that long term success of <strong>GlobeIn</strong> is closely tied to the strength of our relationships<br />

with the organizations and people who are producing the products. Together we can discover<br />

many opportunities to design products tailored to the needs of our customers while optimizing costs,<br />

making the products more competitive and improving incomes for everyone involved. In turn, we’re<br />

very grateful for the continual support of our customers and investors who are always challenging<br />

us to meet the highest standards for quality and ethics, and encourage everyone reading the report<br />

to share your ideas about what we can do to bring positive change to the world around us.<br />

— Vlad, Cofounder and CEO<br />

Note from Director of <strong>Impact</strong>, Wynn<br />

“<br />

We are where we are today because of the valuable support from artisan partners, staff, customers,<br />

and investors. Thank you all so much, from the bottoms of our hearts! In <strong>2019</strong> we continued with<br />

our promise to buy and sell hundreds of thousands of artisan-made products. We purchased from<br />

suppliers in 150 cities and villages around the world and continue to build and maintain long-term<br />

trading relationships with them. We also started our very first Artisan Fund—all of the money from<br />

each one has gone directly to the artisan vendor partners for community initiatives, such as health<br />

workshops and upskill trainings. We are so honored and humbled towards those of you who have<br />

come on board to help us achieve our goal of using Fair Trade to improve the livelihoods of so many<br />

amazing artisans and entrepreneurs around the world. With each year, we commit to our values by<br />

continuing to learn, grow, and do better. We welcome you to ask us questions and hold us accountable.<br />

We all win when we all work together to create a more inclusive world!<br />

— Wynn, Director of <strong>Impact</strong><br />


Team Members<br />

We have 30+ team members – meet some of<br />

them here:<br />

Angela Cam Dima Eve Idriss<br />

Igor<br />

Jason<br />

Jenna<br />

Jessica<br />

Johanna<br />

Julie<br />

Kelli<br />

Kimberley<br />

Leo<br />

Manali<br />

Marina<br />

Pamela<br />

Reese<br />

Roma<br />

Serge<br />

Sophie Vilma Wynn<br />


A Different Type of Business<br />

<strong>GlobeIn</strong> supports and partners with multiple parts of the artisan<br />

sector:<br />

Artisan Groups<br />

Workshops<br />

Fair Trade Distributors<br />

& Marketplaces<br />

Artisan<br />

Organizations<br />

Local Ethical<br />

Brands<br />

When we begin a buying relationship, we ideally want to ensure that it will be on recurring<br />

basis so that we can continue to help provide stable income for the producers. However, that<br />

often depends on the products we source, effort/quantity ratio and customer demand. Our<br />

subscription box model is a committed way for us to increase the amount of orders we place<br />

with artisans and suppliers, which creates sustainability for everyone.<br />

The boxes are designed in advance, so we can make plans ahead of time for a predictable<br />

and reliable crafting schedule, in order to optimize logistics. Saving time and negotiating<br />

products in advance allows us to pass that value on to the customer. More importantly, efficiency<br />

ensures that more money goes to artisans. We also offer subscription box add-on products.<br />

With add-ons, we can widen the reach to a variety of artisan groups and local, sustainable<br />

suppliers who are not included in the boxes.<br />


<strong>2019</strong> Numbers at a Glance<br />

Countries we sourced from<br />

In <strong>2019</strong>, we sourced products from 150 cities<br />

and villages, across 43 countries globally.<br />

Partner organizations<br />

<strong>GlobeIn</strong> established relationships with 106<br />

artisan partners, a number that continues to<br />

grow as we do.<br />

2016<br />

2017<br />

2018<br />

<strong>2019</strong><br />

0 25 50 75<br />

100<br />

# of partners<br />

Length of partnerships<br />

<strong>GlobeIn</strong> is invested in building the capacity of the artisan partners based on Fair Trade<br />

best practices. In alignment with Fair Trade principles, we work to create and maintain<br />

long-term relationships based on solidarity, trust, and mutual respect so that producers can<br />

improve their skills and increase their access to markets.<br />

→ 50% of partners have been with us for 1 year → 26% of partners have been with us for 2<br />

years → 19% of partners have been with us for 3 years → 5% of partners have been with us<br />

for 4 years or more<br />

Number of Artisan<br />

Funds<br />

12 - one for each month<br />

$20,795 sent to artisan communities<br />


Individual artisans<br />

<strong>GlobeIn</strong> is supported by 5,479 artisans<br />

from around the world.<br />

Products purchased by customers<br />

The demand for Fair Trade artisan-made<br />

products continue to grow, allowing us to bring<br />

new partners every year to the <strong>GlobeIn</strong> community.<br />

In <strong>2019</strong>, we purchased 351,128 products.<br />

400k<br />

300k<br />

200k<br />

100k<br />

0k<br />

2016 2017 2018 <strong>2019</strong><br />

# products purchased<br />

Amount purchased from artisan communities<br />

2016 $537,900<br />

2017<br />

2018<br />

$1,025,000<br />

$1,983,000<br />

<strong>2019</strong><br />

$4,590,000<br />

2020<br />

$6,500,000*<br />

0<br />

1M 2M 3M 4M<br />

5M 6M 7M<br />

Landed cost - some shipping included<br />

*2020 estimates<br />


What does it take for a<br />

Moroccan palm leaf tote<br />

to get to you?<br />

Learn about the process<br />

Ain Jnane is a remote village where the<br />

artisans who make <strong>GlobeIn</strong>'s palm leaf bags<br />

live and work. From there, the bags are taken<br />

across uneven roads to Oued Imil, which is<br />

the closest town 40 minutes away. It's too<br />

bumpy to use a motorbike and carry the<br />

bags, so they must wait until there is a car<br />

available.<br />

Then the bags are transported 8 hours<br />

to Marrakech, where they are loaded into a<br />

container with other products from another<br />

artisan group we partner with. We arranged<br />

it this way so we can send it to the US in one<br />

shipment and lessen our overall carbon<br />

footprint. Next, the container is sent to Casablanca,<br />

which is 3 hours away. From Casablanca,<br />

the bags are sent to Georgia in the<br />

United States, where they get shipped to<br />

you.<br />

Morocco<br />

1<br />

Ain Jnane<br />

4<br />

Casablanca<br />

2<br />

Oued Imil<br />

3<br />

Marrakech<br />

8<br />

Total travel time in country: 9.5 hours<br />

Total distance: 886 km

Wow, that's a lot of steps! How does<br />

<strong>GlobeIn</strong> do it?<br />

We're very lucky to have Country Managers in Mexico and Morocco who find artisans,<br />

work with them to understand their barriers to access, and manage our operations on the<br />

ground. With their expertise, we are able to build relationships with smaller, more remote<br />

artisans and connect their crafts to the global market.<br />

Pamela, Mexico<br />

Country Manager<br />

Idriss, Morocco<br />

Country Manager<br />

Ain Jnane. The origin village<br />


“<br />

<strong>2019</strong> Artisan Boxes<br />

Our Artisan Boxes feature exclusive <strong>GlobeIn</strong>-designed products sourced from countries all around the world, handmade<br />

by skilled artisans—many of whom are located in rural communities. <strong>GlobeIn</strong> is committed to elevating the<br />

lives of artisans by providing stable work opportunities to individuals and their communities. Each purchase contributes<br />

to the livelihood of an artisan and their family. Each box includes a booklet featuring stories about these amazing<br />

artisan entrepreneurs so that you may meet the people behind the products. The following 12 boxes represent the<br />

12 themes <strong>GlobeIn</strong> sourced during <strong>2019</strong>. What beautiful work these artisans created!<br />

— Angela, Head of Product Operations<br />

Brew Box<br />

Origins:<br />

Tunisia, India, Kenya, Peru<br />

Masquerade Box<br />

Origins:<br />

Mexico, India, Sri Lanka<br />

Tasting Box<br />

Origins:<br />

Mexico, India, Rwanda<br />

Revive Box<br />

Origins:<br />

India, Uganda, Peru, Bangladesh<br />

Delish Box<br />

Origins:<br />

Mexico, India, Morocco<br />

Warmth Box<br />

Origins:<br />

Morocco, Paraguay, Mexico, Kenya<br />


Sizzle Box<br />

Origins:<br />

Vietnam, Morocco, India, South Africa<br />

Salud Box<br />

Origins:<br />

Morocco, Mexico<br />

Amore Box<br />

Origins:<br />

Thailand, Morocco, South Africa, Mexico,<br />

India<br />

Picnic Box<br />

Origins:<br />

Ghana, Mexico, India<br />

Slurp Box<br />

Origins:<br />

Morocco, Mexico, Kenya, China<br />

Feast Box<br />

Origins:<br />

Morocco, India, Kenya<br />


Sustainable Materials<br />

Many of the items in our subscription boxes are handmade. We encourage sustainable<br />

options whenever possible and seek out products that are upcycled or are already<br />

by-products.<br />

Sustainably sourced animal by-products:<br />

Tablet and Book Stand made in<br />

India with sustainably sourced<br />

bone<br />

Coffee Spoon made in<br />

Kenya with sustainably<br />

sourced bone<br />

Recycled materials:<br />

Multi Rim Pitcher made in<br />

Guatemala with recycled<br />

glass<br />

Glass Tumbler made in<br />

Palestinian Territories with<br />

recycled glass<br />

Iced Tea Pitcher made in<br />

Mexico with recycled<br />

glass<br />


Upcycled materials:<br />

Macrame Planter Hanger<br />

made in India with<br />

upcycled saris<br />

Produce Bag made in<br />

India with upcycled saris<br />

Tote Bag made with<br />

discarded water<br />

pouches in Ghana<br />

Natural fibres:<br />

Signature Basket made in<br />

Mexico with palm leaves<br />

Basket made in Rwanda<br />

with sisal and sweet<br />

grass<br />

Lidded Basket made in<br />

Senegal with natural<br />

grasses<br />


<strong>GlobeIn</strong><br />

collaborates with<br />

partner groups<br />

around the world<br />

By combining our resources, we are able to bring<br />

global reach to artisans.<br />

Principles sourced from the Fair Trade Federation<br />


HAITI<br />

MEXICO<br />






PERU<br />

<strong>GlobeIn</strong> Team<br />

Artisan Partner Groups<br />

Product Market<br />

Research<br />

Collaborate with<br />

Artisan Partner<br />

Groups<br />

Source<br />

Materials<br />

Artisan Organization<br />

& Talent<br />

Success<br />

Marketing &<br />

Promotion<br />

Shipping &<br />

Distribution<br />

Product Design &<br />

Expertise<br />

Product Creation,<br />

Samples and<br />

Production<br />


RUSSIA<br />

TURKEY<br />



MALI<br />



GHANA<br />


CONGO<br />

ZAMBIA<br />



INDIA<br />


KENYA<br />

UGANDA<br />

RWANDA<br />







NEPAL<br />




CHINA<br />




<strong>2019</strong> Partner Groups<br />

106 Partner<br />

organizations<br />

x<br />

Artisan group<br />

per org.<br />

x<br />

Artisans per<br />

group<br />

=<br />

5,479<br />

artisans<br />


Farzana<br />

Moradabad<br />

Farzana is the mother of<br />

four boys, manager of<br />

her house, de facto<br />

cook at all family<br />

functions, and on top of<br />

all of that, a talented<br />

artisan. Her husband<br />

taught her to make<br />

crafts, and together,<br />

they have established<br />

their very own<br />

workshop. Through<br />

Farzana and her<br />

husband's joint efforts,<br />

they look forward to<br />

supporting their sons<br />

on their educational<br />

journeys. Farzana values<br />

formal education<br />

greatly and has instilled<br />

that value in her sons.<br />


Moradabad, India<br />

India is home to 1.2 billion people. They speak dozens of different languages and come from<br />

a vast diversity of faiths across lush valleys, vibrant coasts and soaring mountains. Each generation<br />

of younger people has led the country through impressive economic growth since<br />

its independence from British rule in 1947. In the 1990s even more growth was fueled in part<br />

by the liberation of its economy. Since 2000, India's economy has grown by an average of<br />

7%. Despite this growth, one fifth of its population lives below the poverty line. Challenges<br />

for women are particularly numerous because they often face sexual and domestic violence,<br />

child marriage is common, less than 30% participate in the workforce, and their literacy rate<br />

is only 65%. However, change is in the air as mass protests condemn recurring violence<br />

toward women and millions are lifted out of poverty by the growing economy.<br />

Partner Group Noah’s Ark<br />

Noah's Ark helps marginalized communities by connecting local artisans with a global marketplace.<br />

Based in Moradabad, Noah's Ark partners with artisans across India while educating<br />

the communities they work with about equitable, sustainable, and safe production practices.<br />

They also reinvest in their artisan communities by using their profits to fund their registered<br />

NGO called Noah’s Handicrafts & Artisan Welfare Society. The organization runs three<br />

schools, provides free health care for their 700 artisans and their families, offers access to<br />

clean water, and has facilitated the building of 22 independent workshops. Artisans across<br />

their network are also paid up to 15% more than the local average, with women and men<br />

being paid equally.<br />

In <strong>2019</strong>, we purchased from<br />

150 artisans<br />

Partners for<br />

3 years<br />

in the Noah's Ark community<br />

Featured Fair Trade Federation Principles: Create Opportunities for Economically<br />

and Socially Marginalized Producers, Promote Fair Trade, Ensure the<br />

Rights of Children<br />

Sources: WorldBank Data, the BBC. Social impact figures provided by Noah's Ark.<br />


Millicent<br />

Accra<br />

At a young age,<br />

Millicent moved to a<br />

new city to pursue a<br />

career. After seven<br />

years of hard work, she<br />

learned a new skill,<br />

sewing, that propelled<br />

her into a new industry.<br />

Millicent started<br />

working with Trashy<br />

Bags, where she has<br />

been working the past<br />

twelve years. She has<br />

learned and grown a<br />

great deal and appreciates<br />

the support she<br />

gets from working for<br />

Trashy Bags, which<br />

allows her to balance<br />

work and family effectively.<br />


Accra, Ghana<br />

Ghana was the first country in Sub-Saharan colonial Africa to gain its independence in 1957.<br />

A majority of its population is under age 25, and the country consistently ranks in the top<br />

three African countries for freedom of speech and press. Ghana has cut the poverty rate<br />

from 47% in 1991 to 12% in 2012, which is lower than the average rate in Sub-Saharan<br />

African countries. Education rates have risen, and the number of workers without schooling<br />

has been reduced by 1/2 between 1991 and 2012. Accra, Ghana’s capital, is one of the most ethnically<br />

diverse cities in the continent and many people are multilingual.<br />

Partner Group Trashy Bags<br />

Trashy Bags is an NGO that addresses one of the most pressing problems in Accra: pollution.<br />

The NGO specifically targets waste from single-use plastic packaging that is widely used<br />

to distribute water but is often disposed of improperly. Some estimate this waste amounts<br />

to almost 270 tons of plastic per day in Ghana, with a mere 2% of this waste being recycled.<br />

Their solution to this problem is to create beautiful and functional bags out of these discarded<br />

materials. By minimally processing the recycled packages, Trashy Bags uses very little energy<br />

to add tremendous value to a material that would otherwise end up in landfills or burned.<br />

This initiative not only employs a large number of workers for each stage of the production process,<br />

they also educate communities about their environmental impact and ways to repurpose<br />

single-use items.<br />

In <strong>2019</strong>, we purchased from<br />

35 makers<br />

Partners for<br />

4 years<br />

in the Trashy Bags community<br />

Featured Fair Trade Federation Principles: Cultivate Environmental<br />

Stewardship, Pay Promptly and Fairly, Build Capacity<br />

Sources: The World Bank Data and the CIA Factbook, the WHO website, the Trashy<br />

Bags website<br />


Abdeslam<br />

Marrakech<br />

Abdeslam is well<br />

respected in the<br />

ceramic artisan community<br />

for his eye-catching<br />

designs and amazing<br />

quality. He is self-taught<br />

and now leads his own<br />

studio. Abdeslam is very<br />

hands-on and passionate<br />

about his work—so<br />

much so, that he<br />

personally teaches<br />

every single person<br />

working with him! When<br />

we asked the artisans<br />

about their experience<br />

working with Abdeslam,<br />

they said that they look<br />

up to him as a father<br />

and as an inspiration,<br />

and that the studio feels<br />

like a family environment.<br />


Marrakech, Morocco<br />

The only African country to have both Atlantic and Mediterranean coastlines, Morocco is<br />

located between Europe to the North and the rest of the African Continent to the South,<br />

which accounts for its diversity of cultures and rich artisanal heritage. Moroccan crafts<br />

reflect this influence of Amazigh, Arabic, European and West African culture. Due to its<br />

proximi- ty to Europe, Morocco's economy has grown by an average 4.4% from 2000 to<br />

2018. But Morocco faces other challenges, notably high unemployment hovering at 10%,<br />

and particular- ly high youth unemployment at over 20% since 2014. Gender equality is also<br />

an issue, with women occupying a low percentage of the labor force. Artisan industries help<br />

by employing more people while providing an important alternative to the volatile Moroccan<br />

agriculture industry.<br />

Partner Group Khaloufi Abdeslam's<br />

Studio<br />

Khaloufi Abdeslam is a self-taught ceramicist from Meknes in northern Morocco. His studio<br />

is located in Marrakech and employs 30 artisans. When <strong>GlobeIn</strong> visited the studio, we<br />

noticed the passion among his artisans. Many artisans said that they hoped to work with Abdeslam<br />

for as long as possible. They shared that aside from Abdeslam's teaching of the craft,<br />

he's deeply involved in their lives outside of the workshop, and has helped several artisans<br />

with hospital bills in the past. They are very proud to work with him and so are we; Abdeslam's<br />

commitment to his craft runs parallel to his commitment to his artisans.<br />

In <strong>2019</strong>, we purchased from<br />

30 artisans<br />

Partners for<br />

1 year<br />

in the Studio Abdeslam community<br />

Featured Fair Trade Federation Principles: Support Safe and Empowering<br />

Working Conditions, Develop Transparent and Accountable Relationships,<br />

Pay Promptly and Fairly<br />

Sources: The CIA Factbook, the World Bank website, the Trading Economics website,<br />

and the USAID website. Company information provided by Khaloufi Abdeslam.<br />


Juana,<br />

San Cristobal<br />

Amatlán<br />

Juana lives and weaves<br />

in the indigenous<br />

community of San<br />

Cristobal Amatlán in<br />

the state of Oaxaca.<br />

She has been a Globe-<br />

In artisan leader since<br />

2017. Throughout her<br />

time with <strong>GlobeIn</strong>, she<br />

has organized a team of<br />

18 other artisans and<br />

helped teach them to<br />

produce high-quality<br />

palm products. With<br />

the money that she has<br />

earned with <strong>GlobeIn</strong>,<br />

Juana and her husband<br />

have added extra<br />

rooms to their house,<br />

and most importantly<br />

have been able to help<br />

their eldest daughter<br />

Emilia receive a university<br />

education.<br />


Oaxaca, Mexico<br />

The state of Oaxaca in southern Mexico is a cultural and gastronomic hub isolated among<br />

rugged terrain. Because of its isolation, it has preserved 16 recognized indigenous tribes<br />

which represent one third of the entire indigenous population of Mexico. As such, Oaxaca<br />

has a wealth of cultural diversity and attracts many tourists. Despite this cultural richness,<br />

76% of Oaxacans live in poverty (compared to the national average of 42%). Formal education<br />

also suffers; only one fifth of Oaxacans are literate, and less than half receive a high school<br />

education. These conditions have caused many people to leave Oaxaca and migrate to<br />

other regions in search of other opportunities. <strong>GlobeIn</strong> has been working directly with indigenous<br />

communities in the region, as a means of helping to increase leadership and employment<br />

opportunities for women to directly address these issues.<br />

Partner Group Oaxaca Basket<br />

Weavers<br />

Since 2014, <strong>GlobeIn</strong> has worked directly with groups of basket weaving artisans throughout<br />

remote parts of Oaxaca. These enterprising basket weavers have successfully self-organized<br />

into a cooperative working toward common goals across multiple villages. Many women<br />

work in leadership roles, managing the production and distribution processes, such as<br />

Marina Lopez Antonio, who oversees the basket quality and organizes shipping to the US.<br />

The steady income provided by this partnership with <strong>GlobeIn</strong> has enabled artisans to provide<br />

for their families, pay for education, maintain and improve their housing, and reinvest in their<br />

basket weaving business.<br />

In <strong>2019</strong>, we purchased from<br />

170 artisans<br />

Partners for<br />

5 years<br />

in the basket weaving community<br />

Featured Fair Trade Federation Principles: Respect Cultural Identity,<br />

Promote Fair Trade, Ensure the Rights of Children<br />

Sources: "Government versus Teachers: The Challenges of Educational Progress in<br />

Oaxaca, Mexico" from Columbia University, and the Explorando Mexico website.<br />


<strong>2019</strong> Artisan<br />

Funds<br />

In <strong>2019</strong> we launched the Artisan Fund as a<br />

way to go above and beyond a traditional maker-buyer-seller<br />

relationship and to create a holistic<br />

initiative to support these incredible communities<br />

more directly.<br />

For each fund, we collaborate with the supplier<br />

partners to understand where the money will be<br />

best spent, research how to make the initiative<br />

happen, and then raise the donations for them;<br />

each fund is unique to the supplier requests. 100%<br />

of the donations go directly toward community<br />

workshops, trainings, and health sessions—no<br />

strings attached.<br />


Below is a calendar of the Artisan Fund impact<br />

achievements.<br />

01.<br />

Basket Weavers in<br />

Oaxaca, Mexico<br />

02.<br />

Bolga Basket Weavers<br />

in Bolgatanga, Ghana<br />

Products acquired<br />

$327,968<br />

Products acquired<br />

$170,852<br />

January and July<br />

Artisan fund contribution<br />

$2,895<br />

February and August<br />

Artisan fund contribution<br />

$4,190<br />

Detail Artisans in<br />

Northwestern India<br />

03. 04.<br />

Glassblowers in<br />

Tonalá, Mexico<br />

Products acquired<br />

$451,303<br />

Products acquired<br />

$355,926<br />

March and September<br />

Artisan fund contribution<br />

$3,635<br />

April and October<br />

Artisan fund contribution<br />

$2,975<br />

05.<br />

Ceramicists in Safi,<br />

Morocco<br />

06.<br />

Seamstresses in<br />

Accra, Ghana<br />

Products acquired<br />

$104,406<br />

Products acquired<br />

$64,768<br />

May<br />

Artisan fund contribution<br />

$1,080<br />

June and December<br />

Artisan fund contribution<br />

$3,270<br />

07.<br />

Ceramicists in<br />

Marrakech, Morocco<br />

Products acquired<br />

$235,030<br />

November<br />

Artisan fund contribution<br />

$2,040<br />

Note: Some projects are still ongoing, so only certain months are featured here.<br />


<strong>2019</strong> Artisan Funds<br />

January: Oaxaca Region, Mexico<br />

Health workshop and individual wellness checks<br />

Workshop and Services:<br />

2-day event<br />

68 people received health workshops and doctor<br />

checkups<br />

Each person received:<br />

• Health check for diabetes mellitus<br />

• Comprehensive personalized clinical assessment<br />

with an emphasis on the prevention of<br />

chronic, degenerative, and infectious diseases<br />

Group lecture about the prevention of diseases<br />

and health care, separated by 2 age groups<br />

<strong>Report</strong> of their assessment<br />

<strong>Impact</strong>:<br />

Received personalized medical advice<br />

Learned if they had any signs of diabetes, obesity,<br />

domestic violence, disabilities, or schizophrenia<br />

Obtained an individualized report of the results so<br />

the community doctor can follow up<br />

• Learned about food, nutrition, and eating habits<br />

• Participant takeaways:<br />

Better overall care of their own health<br />

Decrease the consumption of sugary drinks<br />

Seek alternatives to give healthier food to their<br />

children<br />

"I'm happy because the <strong>GlobeIn</strong> community invited the doctors and I know<br />

they care about us,"<br />

Participant<br />


<strong>2019</strong> Artisan Funds<br />

February: Bolgatanga, Ghana<br />

Big community pots to prevent food contamination<br />

Workshop and Services:<br />

Artisans had been using their cooking pots to dye<br />

the straw they needed to make baskets because<br />

they had no other pots they could use instead. 20<br />

extra-large dyeing pots were given for the 20<br />

basket weaver groups (1 for each group).<br />

• Artisans were able to stop using their person<br />

al cooking pots to dye straw, which was a major<br />

health hazard because there was a large<br />

potential for leftover dyes to mix with their food.<br />

• The quality of their basket colors improved<br />

because they could die more straw at one time.<br />

<strong>Impact</strong>:<br />

Less exposure to dye fumes<br />

Prevention of food contamination<br />

Decreased firewood use<br />

Larger pots to help dye straw in larger quantities<br />

Increased basket production time<br />

"This pot will enable me and my colleague<br />

basket weavers to dye more<br />

straws at a go and will, therefore,<br />

increase our productivity and<br />

income,"<br />

Alenyorike<br />


<strong>2019</strong> Artisan Funds<br />

March: Barmer villages in Rajasthan, India<br />

Eye exams and glasses<br />

Workshop and Services:<br />

4-day event for eye check-ups throughout these<br />

remote villages including Navatala, Binjarad, Dadusar<br />

and Mithrauthe<br />

Team of qualified doctors and opticians were set<br />

up at the camp<br />

351 artisans received eye exams<br />

167 needed eye glasses, which were provided free<br />

of cost<br />

<strong>Impact</strong>:<br />

Improved vision<br />

Access to quality healthcare (these communities<br />

usually do not have access to quality doctors in the<br />

villages, so they were able to get the service brought<br />

to them!)<br />

The artisans were happy to be supported in their<br />

craftmanship—many of these artisans do detailed<br />

embroidery work<br />


<strong>2019</strong> Artisan Funds<br />

April: Tonalá, Mexico<br />

Financial wellness<br />

Workshop and Services:<br />

Financial workshop for 37 artisans<br />

Workshop included:<br />

Setting goals, planning their futures, and developing<br />

the self-confidence necessary for success<br />

Income spending, saving, and forecasting<br />

expenses—skills that many artisans find challenging<br />

due to lack of previous financial information<br />

Self-evaluations regarding different aspects of<br />

their lives, such as their health, social standing,<br />

spirituality, and occupation<br />

<strong>Impact</strong>:<br />

Gave them tools to achieve personal growth and<br />

balance through personal changes<br />

Learned about creating long-term strategies to<br />

reach their goals<br />

Many artisans commented that they are inspired to<br />

change their financial habits<br />

Others noted this workshop gave them the courage<br />

to revisit life goals they originally abandoned by building<br />

a better financial plan<br />

Lizett, the Sales Manager, reported, "Chemistry<br />

between the instructor and the artisans was great,<br />

they were very interested in learning. We are very satisfied<br />

with the results of this program. THANK YOU."<br />

“I learned how to plan my life project,<br />

organize my money, [and] not<br />

have debts without planning. Do not<br />

eat 5 tacos, only 3,”<br />

jokes Javier<br />


<strong>2019</strong> Artisan Funds<br />

May: Safi and Marrakech, Morocco<br />

Computers and computer classes<br />

Workshop and Services:<br />

3 months of computer classes<br />

5 artisans in 2 workshops<br />

2-hour classes were held twice a week<br />

Various computer software and topics such as<br />

Microsoft Office Word and Excel, internet<br />

research, and general computer usage<br />

2 practice computers for each workshop<br />

1 printer<br />

<strong>Impact</strong>:<br />

Learned how to operate and use computers, both<br />

for personal and professional usage<br />

Have access to computers that they can continue<br />

to practice on<br />

Understand how to research topics that they want<br />

to learn more about<br />

Have access to other job prospects at the workshop<br />

“I really wanted to learn how to work on the computer... It was a dream come<br />

true… I, at least, know the basics and how to get some things done on the<br />

computer,”<br />

says Bouchra. She says that she is thinking of continuing<br />

her computer studies.<br />


<strong>2019</strong> Artisan Funds<br />

June: Accra, Ghana<br />

First aid + patient advocacy workshop<br />

Workshop and Services:<br />

2-day workshop for first aid and patient advocacy<br />

26 artisans<br />

Workshop covered:<br />

Purpose of first aid, how to perform CPR,<br />

importance of public safety<br />

Emergency first aid treatments for things<br />

such as bone fractures and burns<br />

How to advocate for oneself at the hospital<br />

Why routine health check-ups are important<br />

<strong>Impact</strong>:<br />

Learned and practiced first aid<br />

Understood more about the healthcare system and<br />

what types of questions they can ask their doctors<br />

Empowered to spread the knowledge to their friends<br />

and families<br />

“l will use this knowledge to help my<br />

family and any where l [can] nd<br />

people in [a] situation that need[s] my<br />

help,”<br />

Anthonette<br />


<strong>2019</strong> Artisan Funds<br />

July: Oaxaca, Mexico<br />

Women's empowerment workshop + resources for families with disabilities<br />

Workshop and Services:<br />

2-day event in the San Cristobal village<br />

130 women attended<br />

Mental and physical wellbeing workshop included:<br />

Topics such as empowerment, sisterhood, self-esteem,<br />

personal assessment, nutrition, and leadership<br />

Exercises such as group meditations and art<br />

making<br />

Resources, including groceries and medications, for 4<br />

families that have children with disabilities<br />

<strong>Impact</strong>:<br />

Learned about the importance of fellowship in the<br />

artisan community<br />

Received guidance to talk about their aspirations and<br />

to dream about what they want for the future<br />

Learned about self-empowerment and mental health<br />

4 families received 2-3 months worth of groceries or<br />

medical supplies, depending on what they preferred<br />

Here are some of the <strong>GlobeIn</strong> families (from left to right): Honoria and Camila, Kevin and Macrina, Aristeo<br />

and Maria, Felipa and Iraís<br />


<strong>2019</strong> Artisan Funds<br />

September: India<br />

Menstrual cycle self-care<br />

Workshop and Services:<br />

375 women were given 6 packs of pads, totaling<br />

15,114 pads<br />

Previously, people had been using unsanitary<br />

items, such as newspapers<br />

Menstrual hygiene workshops<br />

3 different communities over 3 months<br />

Sanjay Nagar, Jaipur<br />

Godaveri<br />

Kaladera<br />

Partnered with Matr Boomie who contributed a 1:1<br />

donation match, making $1800 become $3600<br />

<strong>Impact</strong>:<br />

Learned about menstrual health, care during the<br />

cycle, precautions, how to use pads, and cleared up<br />

some of the local myths<br />

Talked about why it's important to change the thinking<br />

on quarantining menstruating women<br />

Had a safe space to ask questions about the taboo<br />

subject<br />

Tried out pads and learned about why they should<br />

continue using safe options in the future<br />


<strong>2019</strong> Artisan Funds<br />

October: Tonalá, Mexico<br />

Emotional regulation workshop + 1 month of follow-ups<br />

Workshop and Services:<br />

40 artisans<br />

6-hour emotion and mental health workshop:<br />

emotion acceptance and management<br />

positive affirmations<br />

techniques to improve relationships<br />

forgiveness<br />

Well-known local speaker José Cabral inspired<br />

the group<br />

Calming and positive workshop environment<br />

<strong>Impact</strong>:<br />

Learned how to understand, enjoy and embrace the<br />

emotions they experience, so they do not have a negative<br />

impact on their physical, emotional and mental<br />

health<br />

Decreased their stress levels<br />

Received 1 month of 1-on-1 personal time to talk<br />

through any issues after the workshop<br />


<strong>2019</strong> Artisan Funds<br />

November: Marrakech, Morocco<br />

Eye exams + glasses<br />

Workshop and Services:<br />

2 days of eye exams<br />

18 artisans received eye examsat a nearby ophtalmology<br />

office<br />

Each artisan got to choose their preferred frame<br />

Our Country Manager, Idriss, personally delivered<br />

each pair of glasses so they could get their glasses<br />

as soon as possible<br />

<strong>Impact</strong>:<br />

Provided glasses for 15 artisans that needed glasses<br />

Discovered that 1 artisan needs surgery (we are<br />

looking at how we can raise funds to assist with the<br />

surgery)<br />

"I have always wanted to change my glasses... Today, I am able to participate<br />

in this workshop. Thank you,"<br />

Mohammed<br />


Challenges and<br />

Opportunities for<br />

<strong>GlobeIn</strong><br />

Sustainability<br />

There is always room to improve our impact on the environment,<br />

so we are constantly looking for ways to reduce our<br />

packaging, improve efficiency in shipping and receiving,<br />

and support artisans in responsible waste management.<br />

Artisan Relationships<br />

We acknowledge that having open and honest conversations<br />

with artisans is the key to win-win negotiations. It’s<br />

important to continue building authentic cross-cultural<br />

relationships, which takes time and patience on both sides.<br />

Another ongoing challenge is sourcing products at<br />

price-points that fit our customers' budgets and create<br />

great returns for artisans.<br />

Team Compassion & Learning<br />

Our team is committed to engaging in courageous conversations<br />

about our work and the complex power dynamics<br />

that influence international trade. We are continuously<br />

examining our own biases and considering the often<br />

invisible barriers to our partners' equitable participation in<br />

the global market.<br />


Thank you for joining us on the <strong>GlobeIn</strong><br />

journey! We are so excited to continue this<br />

work and we welcome your continued<br />

support, guidance and referrals for future<br />

initiatives.<br />

Contributors<br />

Project Head<br />

Wynn Kwan<br />

Editorial Design<br />

Dima Bertoluchi<br />

Reese Firmacion<br />

Anna Yashina<br />

Research & Content<br />

Wynn Kwan<br />

Tigran Demurjian<br />

Lauren Taylor<br />

Vilma Pichardo<br />

Eve Jones<br />

Sophie McAulay<br />

Featured Partner Groups<br />

& Photography<br />

Ark of Crafts<br />

Cristaluc<br />

Cooperative Ain Jnane<br />

Dean's Beans<br />

Giftsland<br />

Imani Collective<br />

Kazi Goods<br />

Marquet<br />

Matr Boomie<br />

Noah's Ark<br />

Oaxaca Basket Weavers<br />

Serghini Ceramics<br />

Studio Abdeslam<br />

TradeAid Integrated<br />

Trashy Bags<br />

Turqle Trading<br />


<strong>GlobeIn</strong> World Inc.<br />

<strong>GlobeIn</strong> World Inc. | Follow us on Instagram at @globeinworld | Email us at support@globein.com for<br />

customer support inquiries. #GLOBEIN | GLOBEIN .COM

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