2019 GlobeIn Impact Report
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<strong>GlobeIn</strong><br />
<strong>Impact</strong> <strong>Report</strong><br />
<strong>2019</strong>
<strong>GlobeIn</strong><br />
<strong>Impact</strong> <strong>Report</strong><br />
<strong>2019</strong><br />
TABLE OF CONTENTS<br />
Welcome to our <strong>2019</strong> <strong>Impact</strong> <strong>Report</strong><br />
Letter from the <strong>GlobeIn</strong> Team<br />
Team Members<br />
A Different Type of Business<br />
<strong>2019</strong> Numbers at a Glance<br />
Learn About the Process (Morocco)<br />
<strong>2019</strong> Artisan Boxes<br />
Sustainable Materials<br />
<strong>2019</strong> Partner Groups<br />
Partner Features<br />
<strong>2019</strong> Artisan Funds<br />
Challenges and Opportunities<br />
Thank You & Contributors<br />
02<br />
03<br />
04<br />
05<br />
06<br />
08<br />
10<br />
12<br />
14<br />
16<br />
24<br />
36<br />
37<br />
Teresita<br />
Basket Weaver, Mexico<br />
Oaxaca Basket Weavers<br />
Esperanza<br />
Head Agronomist, Peru<br />
Dean's Beans<br />
Driss<br />
Ceramist,<br />
Morocco<br />
Studio Abdeslam<br />
Guler<br />
Textile Artisan, Turkey<br />
Ark of Crafts<br />
Yulita<br />
Weaver, Rwanda<br />
Kazi Goods<br />
Suwani<br />
Crafter, Nepal<br />
Giftsland<br />
Meenu<br />
Paper Artisan,<br />
India<br />
Matr Boomie<br />
Abigail<br />
Spice Producer, South Africa<br />
Turqle Trading<br />
Some of the artisans and suppliers we've built<br />
relationships with around the world<br />
1
Welcome to our <strong>2019</strong><br />
<strong>Impact</strong> <strong>Report</strong><br />
<strong>GlobeIn</strong> began with the mission to connect artisans from<br />
remote areas of the world to the global economy. We did that<br />
by creating a way for them to sell their goods, generate income<br />
and develop a fulfilling livelihood to support their families. We<br />
have learned a lot since then, and have grown in exciting ways!<br />
Now, we are even more focused on supporting artisans and<br />
vendors that are committed to Fair Trade and the wellbeing of<br />
their communities.<br />
Through our Artisan Fund program we have acted as<br />
servant leaders, developing on-site workshops and services<br />
within the artisan communities that provide life-long benefits<br />
beyond the sales of their handiwork. As we continue to evolve,<br />
we are committed to increasing our impact through sustainable<br />
business strategies and collaborative relationships that respect<br />
cultural diversity and equity.<br />
We are thrilled to share the impact of the <strong>2019</strong> collective<br />
efforts with you.<br />
Our Mission<br />
<strong>GlobeIn</strong> is a purpose-driven<br />
company growing in parallel<br />
with entrepreneurial artisan<br />
partners from around the<br />
world, with the aim of<br />
enriching individuals and<br />
their communities. We are<br />
devoted to transparent<br />
business practices, equitable<br />
and sustainable partnerships,<br />
and respect for cultural<br />
continuity. We strive to<br />
connect conscious consumers<br />
with delightful products<br />
and the talented artisans<br />
who make them, thereby<br />
strengthening the bonds of<br />
our global community.<br />
Our Values<br />
Respectful<br />
communication<br />
Mindful leadership<br />
Trust and support<br />
Openness<br />
We are transparent not only<br />
with our HQ staff, but also with<br />
the suppliers and customers.<br />
We use inclusive language and<br />
are committed to being<br />
respectful in all forms of<br />
communication. We<br />
understand that there is a time<br />
to talk and a time to listen.<br />
We all work toward our<br />
mission by practicing<br />
integrity and empathy. We<br />
are committed to making a<br />
measurable positive impact.<br />
Additionally, we are focused<br />
on making space for<br />
marginalized voices to be<br />
heard.<br />
We trust each other and the<br />
artisans. We support and<br />
enable each other to grow,<br />
we celebrate our wins, and<br />
we take responsibility for our<br />
mistakes together.<br />
We practice openness by<br />
providing access to knowledge<br />
to all team<br />
members—knowledge is<br />
never owned, it is shared.<br />
We are humble and always<br />
willing to do better. We learn<br />
and grow, embrace change,<br />
and encourage and<br />
maintain curiosity.<br />
2
Note from CEO, Vlad<br />
“<br />
We started <strong>GlobeIn</strong> with the vision that there are millions of people working really hard around<br />
the world producing great products that are both beautiful and practical. At the same time we saw<br />
that customers in the United States are looking to align how they spend their money with their values<br />
and want to fill their homes with things that are not only great quality but are ethically made and<br />
have a story behind them. By connecting artisans, small manufacturers, and farmers from around<br />
the world to customers here in the United States, we are proud that they can now start taking their<br />
small businesses to the next level. Over the years we’ve met many great people from all around the<br />
world and have built strong relationships that go beyond our original business collaboration.<br />
The way we approached doing research for this report was to use it as a tool for building a solid<br />
foundation for stronger, more personal relationships with the partners that will last many decades<br />
to come. We spent countless hours talking to the partners, artisans and farmers who are producing<br />
the products. We’ve identified areas where we could contribute beyond our core mission of job<br />
creation, and address other challenges such as access to healthcare, education and environmental<br />
sustainability. In the report you will find many examples where we addressed some of these challenges<br />
with the help of our loyal customers.<br />
We firmly believe that long term success of <strong>GlobeIn</strong> is closely tied to the strength of our relationships<br />
with the organizations and people who are producing the products. Together we can discover<br />
many opportunities to design products tailored to the needs of our customers while optimizing costs,<br />
making the products more competitive and improving incomes for everyone involved. In turn, we’re<br />
very grateful for the continual support of our customers and investors who are always challenging<br />
us to meet the highest standards for quality and ethics, and encourage everyone reading the report<br />
to share your ideas about what we can do to bring positive change to the world around us.<br />
— Vlad, Cofounder and CEO<br />
Note from Director of <strong>Impact</strong>, Wynn<br />
“<br />
We are where we are today because of the valuable support from artisan partners, staff, customers,<br />
and investors. Thank you all so much, from the bottoms of our hearts! In <strong>2019</strong> we continued with<br />
our promise to buy and sell hundreds of thousands of artisan-made products. We purchased from<br />
suppliers in 150 cities and villages around the world and continue to build and maintain long-term<br />
trading relationships with them. We also started our very first Artisan Fund—all of the money from<br />
each one has gone directly to the artisan vendor partners for community initiatives, such as health<br />
workshops and upskill trainings. We are so honored and humbled towards those of you who have<br />
come on board to help us achieve our goal of using Fair Trade to improve the livelihoods of so many<br />
amazing artisans and entrepreneurs around the world. With each year, we commit to our values by<br />
continuing to learn, grow, and do better. We welcome you to ask us questions and hold us accountable.<br />
We all win when we all work together to create a more inclusive world!<br />
— Wynn, Director of <strong>Impact</strong><br />
3
Team Members<br />
We have 30+ team members – meet some of<br />
them here:<br />
Angela Cam Dima Eve Idriss<br />
Igor<br />
Jason<br />
Jenna<br />
Jessica<br />
Johanna<br />
Julie<br />
Kelli<br />
Kimberley<br />
Leo<br />
Manali<br />
Marina<br />
Pamela<br />
Reese<br />
Roma<br />
Serge<br />
Sophie Vilma Wynn<br />
4
A Different Type of Business<br />
<strong>GlobeIn</strong> supports and partners with multiple parts of the artisan<br />
sector:<br />
Artisan Groups<br />
Workshops<br />
Fair Trade Distributors<br />
& Marketplaces<br />
Artisan<br />
Organizations<br />
Local Ethical<br />
Brands<br />
When we begin a buying relationship, we ideally want to ensure that it will be on recurring<br />
basis so that we can continue to help provide stable income for the producers. However, that<br />
often depends on the products we source, effort/quantity ratio and customer demand. Our<br />
subscription box model is a committed way for us to increase the amount of orders we place<br />
with artisans and suppliers, which creates sustainability for everyone.<br />
The boxes are designed in advance, so we can make plans ahead of time for a predictable<br />
and reliable crafting schedule, in order to optimize logistics. Saving time and negotiating<br />
products in advance allows us to pass that value on to the customer. More importantly, efficiency<br />
ensures that more money goes to artisans. We also offer subscription box add-on products.<br />
With add-ons, we can widen the reach to a variety of artisan groups and local, sustainable<br />
suppliers who are not included in the boxes.<br />
5
<strong>2019</strong> Numbers at a Glance<br />
Countries we sourced from<br />
In <strong>2019</strong>, we sourced products from 150 cities<br />
and villages, across 43 countries globally.<br />
Partner organizations<br />
<strong>GlobeIn</strong> established relationships with 106<br />
artisan partners, a number that continues to<br />
grow as we do.<br />
2016<br />
2017<br />
2018<br />
<strong>2019</strong><br />
0 25 50 75<br />
100<br />
# of partners<br />
Length of partnerships<br />
<strong>GlobeIn</strong> is invested in building the capacity of the artisan partners based on Fair Trade<br />
best practices. In alignment with Fair Trade principles, we work to create and maintain<br />
long-term relationships based on solidarity, trust, and mutual respect so that producers can<br />
improve their skills and increase their access to markets.<br />
→ 50% of partners have been with us for 1 year → 26% of partners have been with us for 2<br />
years → 19% of partners have been with us for 3 years → 5% of partners have been with us<br />
for 4 years or more<br />
Number of Artisan<br />
Funds<br />
12 - one for each month<br />
$20,795 sent to artisan communities<br />
6
Individual artisans<br />
<strong>GlobeIn</strong> is supported by 5,479 artisans<br />
from around the world.<br />
Products purchased by customers<br />
The demand for Fair Trade artisan-made<br />
products continue to grow, allowing us to bring<br />
new partners every year to the <strong>GlobeIn</strong> community.<br />
In <strong>2019</strong>, we purchased 351,128 products.<br />
400k<br />
300k<br />
200k<br />
100k<br />
0k<br />
2016 2017 2018 <strong>2019</strong><br />
# products purchased<br />
Amount purchased from artisan communities<br />
2016 $537,900<br />
2017<br />
2018<br />
$1,025,000<br />
$1,983,000<br />
<strong>2019</strong><br />
$4,590,000<br />
2020<br />
$6,500,000*<br />
0<br />
1M 2M 3M 4M<br />
5M 6M 7M<br />
Landed cost - some shipping included<br />
*2020 estimates<br />
7
What does it take for a<br />
Moroccan palm leaf tote<br />
to get to you?<br />
Learn about the process<br />
Ain Jnane is a remote village where the<br />
artisans who make <strong>GlobeIn</strong>'s palm leaf bags<br />
live and work. From there, the bags are taken<br />
across uneven roads to Oued Imil, which is<br />
the closest town 40 minutes away. It's too<br />
bumpy to use a motorbike and carry the<br />
bags, so they must wait until there is a car<br />
available.<br />
Then the bags are transported 8 hours<br />
to Marrakech, where they are loaded into a<br />
container with other products from another<br />
artisan group we partner with. We arranged<br />
it this way so we can send it to the US in one<br />
shipment and lessen our overall carbon<br />
footprint. Next, the container is sent to Casablanca,<br />
which is 3 hours away. From Casablanca,<br />
the bags are sent to Georgia in the<br />
United States, where they get shipped to<br />
you.<br />
Morocco<br />
1<br />
Ain Jnane<br />
4<br />
Casablanca<br />
2<br />
Oued Imil<br />
3<br />
Marrakech<br />
8<br />
Total travel time in country: 9.5 hours<br />
Total distance: 886 km
Wow, that's a lot of steps! How does<br />
<strong>GlobeIn</strong> do it?<br />
We're very lucky to have Country Managers in Mexico and Morocco who find artisans,<br />
work with them to understand their barriers to access, and manage our operations on the<br />
ground. With their expertise, we are able to build relationships with smaller, more remote<br />
artisans and connect their crafts to the global market.<br />
Pamela, Mexico<br />
Country Manager<br />
Idriss, Morocco<br />
Country Manager<br />
Ain Jnane. The origin village<br />
9
“<br />
<strong>2019</strong> Artisan Boxes<br />
Our Artisan Boxes feature exclusive <strong>GlobeIn</strong>-designed products sourced from countries all around the world, handmade<br />
by skilled artisans—many of whom are located in rural communities. <strong>GlobeIn</strong> is committed to elevating the<br />
lives of artisans by providing stable work opportunities to individuals and their communities. Each purchase contributes<br />
to the livelihood of an artisan and their family. Each box includes a booklet featuring stories about these amazing<br />
artisan entrepreneurs so that you may meet the people behind the products. The following 12 boxes represent the<br />
12 themes <strong>GlobeIn</strong> sourced during <strong>2019</strong>. What beautiful work these artisans created!<br />
— Angela, Head of Product Operations<br />
Brew Box<br />
Origins:<br />
Tunisia, India, Kenya, Peru<br />
Masquerade Box<br />
Origins:<br />
Mexico, India, Sri Lanka<br />
Tasting Box<br />
Origins:<br />
Mexico, India, Rwanda<br />
Revive Box<br />
Origins:<br />
India, Uganda, Peru, Bangladesh<br />
Delish Box<br />
Origins:<br />
Mexico, India, Morocco<br />
Warmth Box<br />
Origins:<br />
Morocco, Paraguay, Mexico, Kenya<br />
10
Sizzle Box<br />
Origins:<br />
Vietnam, Morocco, India, South Africa<br />
Salud Box<br />
Origins:<br />
Morocco, Mexico<br />
Amore Box<br />
Origins:<br />
Thailand, Morocco, South Africa, Mexico,<br />
India<br />
Picnic Box<br />
Origins:<br />
Ghana, Mexico, India<br />
Slurp Box<br />
Origins:<br />
Morocco, Mexico, Kenya, China<br />
Feast Box<br />
Origins:<br />
Morocco, India, Kenya<br />
11
Sustainable Materials<br />
Many of the items in our subscription boxes are handmade. We encourage sustainable<br />
options whenever possible and seek out products that are upcycled or are already<br />
by-products.<br />
Sustainably sourced animal by-products:<br />
Tablet and Book Stand made in<br />
India with sustainably sourced<br />
bone<br />
Coffee Spoon made in<br />
Kenya with sustainably<br />
sourced bone<br />
Recycled materials:<br />
Multi Rim Pitcher made in<br />
Guatemala with recycled<br />
glass<br />
Glass Tumbler made in<br />
Palestinian Territories with<br />
recycled glass<br />
Iced Tea Pitcher made in<br />
Mexico with recycled<br />
glass<br />
12
Upcycled materials:<br />
Macrame Planter Hanger<br />
made in India with<br />
upcycled saris<br />
Produce Bag made in<br />
India with upcycled saris<br />
Tote Bag made with<br />
discarded water<br />
pouches in Ghana<br />
Natural fibres:<br />
Signature Basket made in<br />
Mexico with palm leaves<br />
Basket made in Rwanda<br />
with sisal and sweet<br />
grass<br />
Lidded Basket made in<br />
Senegal with natural<br />
grasses<br />
13
<strong>GlobeIn</strong><br />
collaborates with<br />
partner groups<br />
around the world<br />
By combining our resources, we are able to bring<br />
global reach to artisans.<br />
Principles sourced from the Fair Trade Federation<br />
DOMINICAN REPUBLIC<br />
HAITI<br />
MEXICO<br />
GUATEMALA<br />
HONDURAS<br />
NICARAGUA<br />
COLOMBIA<br />
ECUADOR<br />
PERU<br />
<strong>GlobeIn</strong> Team<br />
Artisan Partner Groups<br />
Product Market<br />
Research<br />
Collaborate with<br />
Artisan Partner<br />
Groups<br />
Source<br />
Materials<br />
Artisan Organization<br />
& Talent<br />
Success<br />
Marketing &<br />
Promotion<br />
Shipping &<br />
Distribution<br />
Product Design &<br />
Expertise<br />
Product Creation,<br />
Samples and<br />
Production<br />
14
RUSSIA<br />
TURKEY<br />
ARMENIA<br />
MOROCCO<br />
MALI<br />
BURKINA FASO<br />
SENEGAL<br />
GHANA<br />
TUNISIA<br />
CONGO<br />
ZAMBIA<br />
SOUTH AFRICA<br />
DJIBOUTI<br />
INDIA<br />
ETHIOPIA<br />
KENYA<br />
UGANDA<br />
RWANDA<br />
TANZANIA<br />
MADAGASCAR<br />
PAKISTAN<br />
CAMBODIA<br />
SRI LANKA<br />
INDONESIA<br />
NEPAL<br />
TIMOR-LESTE<br />
BANGLADESH<br />
THAILAND<br />
CHINA<br />
PHILIPPINES<br />
VIETNAM<br />
PARAGUAY<br />
<strong>2019</strong> Partner Groups<br />
106 Partner<br />
organizations<br />
x<br />
Artisan group<br />
per org.<br />
x<br />
Artisans per<br />
group<br />
=<br />
5,479<br />
artisans<br />
15
Farzana<br />
Moradabad<br />
Farzana is the mother of<br />
four boys, manager of<br />
her house, de facto<br />
cook at all family<br />
functions, and on top of<br />
all of that, a talented<br />
artisan. Her husband<br />
taught her to make<br />
crafts, and together,<br />
they have established<br />
their very own<br />
workshop. Through<br />
Farzana and her<br />
husband's joint efforts,<br />
they look forward to<br />
supporting their sons<br />
on their educational<br />
journeys. Farzana values<br />
formal education<br />
greatly and has instilled<br />
that value in her sons.<br />
16
Moradabad, India<br />
India is home to 1.2 billion people. They speak dozens of different languages and come from<br />
a vast diversity of faiths across lush valleys, vibrant coasts and soaring mountains. Each generation<br />
of younger people has led the country through impressive economic growth since<br />
its independence from British rule in 1947. In the 1990s even more growth was fueled in part<br />
by the liberation of its economy. Since 2000, India's economy has grown by an average of<br />
7%. Despite this growth, one fifth of its population lives below the poverty line. Challenges<br />
for women are particularly numerous because they often face sexual and domestic violence,<br />
child marriage is common, less than 30% participate in the workforce, and their literacy rate<br />
is only 65%. However, change is in the air as mass protests condemn recurring violence<br />
toward women and millions are lifted out of poverty by the growing economy.<br />
Partner Group Noah’s Ark<br />
Noah's Ark helps marginalized communities by connecting local artisans with a global marketplace.<br />
Based in Moradabad, Noah's Ark partners with artisans across India while educating<br />
the communities they work with about equitable, sustainable, and safe production practices.<br />
They also reinvest in their artisan communities by using their profits to fund their registered<br />
NGO called Noah’s Handicrafts & Artisan Welfare Society. The organization runs three<br />
schools, provides free health care for their 700 artisans and their families, offers access to<br />
clean water, and has facilitated the building of 22 independent workshops. Artisans across<br />
their network are also paid up to 15% more than the local average, with women and men<br />
being paid equally.<br />
In <strong>2019</strong>, we purchased from<br />
150 artisans<br />
Partners for<br />
3 years<br />
in the Noah's Ark community<br />
Featured Fair Trade Federation Principles: Create Opportunities for Economically<br />
and Socially Marginalized Producers, Promote Fair Trade, Ensure the<br />
Rights of Children<br />
Sources: WorldBank Data, the BBC. Social impact figures provided by Noah's Ark.<br />
17
Millicent<br />
Accra<br />
At a young age,<br />
Millicent moved to a<br />
new city to pursue a<br />
career. After seven<br />
years of hard work, she<br />
learned a new skill,<br />
sewing, that propelled<br />
her into a new industry.<br />
Millicent started<br />
working with Trashy<br />
Bags, where she has<br />
been working the past<br />
twelve years. She has<br />
learned and grown a<br />
great deal and appreciates<br />
the support she<br />
gets from working for<br />
Trashy Bags, which<br />
allows her to balance<br />
work and family effectively.<br />
18
Accra, Ghana<br />
Ghana was the first country in Sub-Saharan colonial Africa to gain its independence in 1957.<br />
A majority of its population is under age 25, and the country consistently ranks in the top<br />
three African countries for freedom of speech and press. Ghana has cut the poverty rate<br />
from 47% in 1991 to 12% in 2012, which is lower than the average rate in Sub-Saharan<br />
African countries. Education rates have risen, and the number of workers without schooling<br />
has been reduced by 1/2 between 1991 and 2012. Accra, Ghana’s capital, is one of the most ethnically<br />
diverse cities in the continent and many people are multilingual.<br />
Partner Group Trashy Bags<br />
Trashy Bags is an NGO that addresses one of the most pressing problems in Accra: pollution.<br />
The NGO specifically targets waste from single-use plastic packaging that is widely used<br />
to distribute water but is often disposed of improperly. Some estimate this waste amounts<br />
to almost 270 tons of plastic per day in Ghana, with a mere 2% of this waste being recycled.<br />
Their solution to this problem is to create beautiful and functional bags out of these discarded<br />
materials. By minimally processing the recycled packages, Trashy Bags uses very little energy<br />
to add tremendous value to a material that would otherwise end up in landfills or burned.<br />
This initiative not only employs a large number of workers for each stage of the production process,<br />
they also educate communities about their environmental impact and ways to repurpose<br />
single-use items.<br />
In <strong>2019</strong>, we purchased from<br />
35 makers<br />
Partners for<br />
4 years<br />
in the Trashy Bags community<br />
Featured Fair Trade Federation Principles: Cultivate Environmental<br />
Stewardship, Pay Promptly and Fairly, Build Capacity<br />
Sources: The World Bank Data and the CIA Factbook, the WHO website, the Trashy<br />
Bags website<br />
19
Abdeslam<br />
Marrakech<br />
Abdeslam is well<br />
respected in the<br />
ceramic artisan community<br />
for his eye-catching<br />
designs and amazing<br />
quality. He is self-taught<br />
and now leads his own<br />
studio. Abdeslam is very<br />
hands-on and passionate<br />
about his work—so<br />
much so, that he<br />
personally teaches<br />
every single person<br />
working with him! When<br />
we asked the artisans<br />
about their experience<br />
working with Abdeslam,<br />
they said that they look<br />
up to him as a father<br />
and as an inspiration,<br />
and that the studio feels<br />
like a family environment.<br />
20
Marrakech, Morocco<br />
The only African country to have both Atlantic and Mediterranean coastlines, Morocco is<br />
located between Europe to the North and the rest of the African Continent to the South,<br />
which accounts for its diversity of cultures and rich artisanal heritage. Moroccan crafts<br />
reflect this influence of Amazigh, Arabic, European and West African culture. Due to its<br />
proximi- ty to Europe, Morocco's economy has grown by an average 4.4% from 2000 to<br />
2018. But Morocco faces other challenges, notably high unemployment hovering at 10%,<br />
and particular- ly high youth unemployment at over 20% since 2014. Gender equality is also<br />
an issue, with women occupying a low percentage of the labor force. Artisan industries help<br />
by employing more people while providing an important alternative to the volatile Moroccan<br />
agriculture industry.<br />
Partner Group Khaloufi Abdeslam's<br />
Studio<br />
Khaloufi Abdeslam is a self-taught ceramicist from Meknes in northern Morocco. His studio<br />
is located in Marrakech and employs 30 artisans. When <strong>GlobeIn</strong> visited the studio, we<br />
noticed the passion among his artisans. Many artisans said that they hoped to work with Abdeslam<br />
for as long as possible. They shared that aside from Abdeslam's teaching of the craft,<br />
he's deeply involved in their lives outside of the workshop, and has helped several artisans<br />
with hospital bills in the past. They are very proud to work with him and so are we; Abdeslam's<br />
commitment to his craft runs parallel to his commitment to his artisans.<br />
In <strong>2019</strong>, we purchased from<br />
30 artisans<br />
Partners for<br />
1 year<br />
in the Studio Abdeslam community<br />
Featured Fair Trade Federation Principles: Support Safe and Empowering<br />
Working Conditions, Develop Transparent and Accountable Relationships,<br />
Pay Promptly and Fairly<br />
Sources: The CIA Factbook, the World Bank website, the Trading Economics website,<br />
and the USAID website. Company information provided by Khaloufi Abdeslam.<br />
21
Juana,<br />
San Cristobal<br />
Amatlán<br />
Juana lives and weaves<br />
in the indigenous<br />
community of San<br />
Cristobal Amatlán in<br />
the state of Oaxaca.<br />
She has been a Globe-<br />
In artisan leader since<br />
2017. Throughout her<br />
time with <strong>GlobeIn</strong>, she<br />
has organized a team of<br />
18 other artisans and<br />
helped teach them to<br />
produce high-quality<br />
palm products. With<br />
the money that she has<br />
earned with <strong>GlobeIn</strong>,<br />
Juana and her husband<br />
have added extra<br />
rooms to their house,<br />
and most importantly<br />
have been able to help<br />
their eldest daughter<br />
Emilia receive a university<br />
education.<br />
22
Oaxaca, Mexico<br />
The state of Oaxaca in southern Mexico is a cultural and gastronomic hub isolated among<br />
rugged terrain. Because of its isolation, it has preserved 16 recognized indigenous tribes<br />
which represent one third of the entire indigenous population of Mexico. As such, Oaxaca<br />
has a wealth of cultural diversity and attracts many tourists. Despite this cultural richness,<br />
76% of Oaxacans live in poverty (compared to the national average of 42%). Formal education<br />
also suffers; only one fifth of Oaxacans are literate, and less than half receive a high school<br />
education. These conditions have caused many people to leave Oaxaca and migrate to<br />
other regions in search of other opportunities. <strong>GlobeIn</strong> has been working directly with indigenous<br />
communities in the region, as a means of helping to increase leadership and employment<br />
opportunities for women to directly address these issues.<br />
Partner Group Oaxaca Basket<br />
Weavers<br />
Since 2014, <strong>GlobeIn</strong> has worked directly with groups of basket weaving artisans throughout<br />
remote parts of Oaxaca. These enterprising basket weavers have successfully self-organized<br />
into a cooperative working toward common goals across multiple villages. Many women<br />
work in leadership roles, managing the production and distribution processes, such as<br />
Marina Lopez Antonio, who oversees the basket quality and organizes shipping to the US.<br />
The steady income provided by this partnership with <strong>GlobeIn</strong> has enabled artisans to provide<br />
for their families, pay for education, maintain and improve their housing, and reinvest in their<br />
basket weaving business.<br />
In <strong>2019</strong>, we purchased from<br />
170 artisans<br />
Partners for<br />
5 years<br />
in the basket weaving community<br />
Featured Fair Trade Federation Principles: Respect Cultural Identity,<br />
Promote Fair Trade, Ensure the Rights of Children<br />
Sources: "Government versus Teachers: The Challenges of Educational Progress in<br />
Oaxaca, Mexico" from Columbia University, and the Explorando Mexico website.<br />
23
<strong>2019</strong> Artisan<br />
Funds<br />
In <strong>2019</strong> we launched the Artisan Fund as a<br />
way to go above and beyond a traditional maker-buyer-seller<br />
relationship and to create a holistic<br />
initiative to support these incredible communities<br />
more directly.<br />
For each fund, we collaborate with the supplier<br />
partners to understand where the money will be<br />
best spent, research how to make the initiative<br />
happen, and then raise the donations for them;<br />
each fund is unique to the supplier requests. 100%<br />
of the donations go directly toward community<br />
workshops, trainings, and health sessions—no<br />
strings attached.<br />
24
Below is a calendar of the Artisan Fund impact<br />
achievements.<br />
01.<br />
Basket Weavers in<br />
Oaxaca, Mexico<br />
02.<br />
Bolga Basket Weavers<br />
in Bolgatanga, Ghana<br />
Products acquired<br />
$327,968<br />
Products acquired<br />
$170,852<br />
January and July<br />
Artisan fund contribution<br />
$2,895<br />
February and August<br />
Artisan fund contribution<br />
$4,190<br />
Detail Artisans in<br />
Northwestern India<br />
03. 04.<br />
Glassblowers in<br />
Tonalá, Mexico<br />
Products acquired<br />
$451,303<br />
Products acquired<br />
$355,926<br />
March and September<br />
Artisan fund contribution<br />
$3,635<br />
April and October<br />
Artisan fund contribution<br />
$2,975<br />
05.<br />
Ceramicists in Safi,<br />
Morocco<br />
06.<br />
Seamstresses in<br />
Accra, Ghana<br />
Products acquired<br />
$104,406<br />
Products acquired<br />
$64,768<br />
May<br />
Artisan fund contribution<br />
$1,080<br />
June and December<br />
Artisan fund contribution<br />
$3,270<br />
07.<br />
Ceramicists in<br />
Marrakech, Morocco<br />
Products acquired<br />
$235,030<br />
November<br />
Artisan fund contribution<br />
$2,040<br />
Note: Some projects are still ongoing, so only certain months are featured here.<br />
25
<strong>2019</strong> Artisan Funds<br />
January: Oaxaca Region, Mexico<br />
Health workshop and individual wellness checks<br />
Workshop and Services:<br />
2-day event<br />
68 people received health workshops and doctor<br />
checkups<br />
Each person received:<br />
• Health check for diabetes mellitus<br />
• Comprehensive personalized clinical assessment<br />
with an emphasis on the prevention of<br />
chronic, degenerative, and infectious diseases<br />
Group lecture about the prevention of diseases<br />
and health care, separated by 2 age groups<br />
<strong>Report</strong> of their assessment<br />
<strong>Impact</strong>:<br />
Received personalized medical advice<br />
Learned if they had any signs of diabetes, obesity,<br />
domestic violence, disabilities, or schizophrenia<br />
Obtained an individualized report of the results so<br />
the community doctor can follow up<br />
• Learned about food, nutrition, and eating habits<br />
• Participant takeaways:<br />
Better overall care of their own health<br />
Decrease the consumption of sugary drinks<br />
Seek alternatives to give healthier food to their<br />
children<br />
"I'm happy because the <strong>GlobeIn</strong> community invited the doctors and I know<br />
they care about us,"<br />
Participant<br />
26
<strong>2019</strong> Artisan Funds<br />
February: Bolgatanga, Ghana<br />
Big community pots to prevent food contamination<br />
Workshop and Services:<br />
Artisans had been using their cooking pots to dye<br />
the straw they needed to make baskets because<br />
they had no other pots they could use instead. 20<br />
extra-large dyeing pots were given for the 20<br />
basket weaver groups (1 for each group).<br />
• Artisans were able to stop using their person<br />
al cooking pots to dye straw, which was a major<br />
health hazard because there was a large<br />
potential for leftover dyes to mix with their food.<br />
• The quality of their basket colors improved<br />
because they could die more straw at one time.<br />
<strong>Impact</strong>:<br />
Less exposure to dye fumes<br />
Prevention of food contamination<br />
Decreased firewood use<br />
Larger pots to help dye straw in larger quantities<br />
Increased basket production time<br />
"This pot will enable me and my colleague<br />
basket weavers to dye more<br />
straws at a go and will, therefore,<br />
increase our productivity and<br />
income,"<br />
Alenyorike<br />
27
<strong>2019</strong> Artisan Funds<br />
March: Barmer villages in Rajasthan, India<br />
Eye exams and glasses<br />
Workshop and Services:<br />
4-day event for eye check-ups throughout these<br />
remote villages including Navatala, Binjarad, Dadusar<br />
and Mithrauthe<br />
Team of qualified doctors and opticians were set<br />
up at the camp<br />
351 artisans received eye exams<br />
167 needed eye glasses, which were provided free<br />
of cost<br />
<strong>Impact</strong>:<br />
Improved vision<br />
Access to quality healthcare (these communities<br />
usually do not have access to quality doctors in the<br />
villages, so they were able to get the service brought<br />
to them!)<br />
The artisans were happy to be supported in their<br />
craftmanship—many of these artisans do detailed<br />
embroidery work<br />
28
<strong>2019</strong> Artisan Funds<br />
April: Tonalá, Mexico<br />
Financial wellness<br />
Workshop and Services:<br />
Financial workshop for 37 artisans<br />
Workshop included:<br />
Setting goals, planning their futures, and developing<br />
the self-confidence necessary for success<br />
Income spending, saving, and forecasting<br />
expenses—skills that many artisans find challenging<br />
due to lack of previous financial information<br />
Self-evaluations regarding different aspects of<br />
their lives, such as their health, social standing,<br />
spirituality, and occupation<br />
<strong>Impact</strong>:<br />
Gave them tools to achieve personal growth and<br />
balance through personal changes<br />
Learned about creating long-term strategies to<br />
reach their goals<br />
Many artisans commented that they are inspired to<br />
change their financial habits<br />
Others noted this workshop gave them the courage<br />
to revisit life goals they originally abandoned by building<br />
a better financial plan<br />
Lizett, the Sales Manager, reported, "Chemistry<br />
between the instructor and the artisans was great,<br />
they were very interested in learning. We are very satisfied<br />
with the results of this program. THANK YOU."<br />
“I learned how to plan my life project,<br />
organize my money, [and] not<br />
have debts without planning. Do not<br />
eat 5 tacos, only 3,”<br />
jokes Javier<br />
29
<strong>2019</strong> Artisan Funds<br />
May: Safi and Marrakech, Morocco<br />
Computers and computer classes<br />
Workshop and Services:<br />
3 months of computer classes<br />
5 artisans in 2 workshops<br />
2-hour classes were held twice a week<br />
Various computer software and topics such as<br />
Microsoft Office Word and Excel, internet<br />
research, and general computer usage<br />
2 practice computers for each workshop<br />
1 printer<br />
<strong>Impact</strong>:<br />
Learned how to operate and use computers, both<br />
for personal and professional usage<br />
Have access to computers that they can continue<br />
to practice on<br />
Understand how to research topics that they want<br />
to learn more about<br />
Have access to other job prospects at the workshop<br />
“I really wanted to learn how to work on the computer... It was a dream come<br />
true… I, at least, know the basics and how to get some things done on the<br />
computer,”<br />
says Bouchra. She says that she is thinking of continuing<br />
her computer studies.<br />
30
<strong>2019</strong> Artisan Funds<br />
June: Accra, Ghana<br />
First aid + patient advocacy workshop<br />
Workshop and Services:<br />
2-day workshop for first aid and patient advocacy<br />
26 artisans<br />
Workshop covered:<br />
Purpose of first aid, how to perform CPR,<br />
importance of public safety<br />
Emergency first aid treatments for things<br />
such as bone fractures and burns<br />
How to advocate for oneself at the hospital<br />
Why routine health check-ups are important<br />
<strong>Impact</strong>:<br />
Learned and practiced first aid<br />
Understood more about the healthcare system and<br />
what types of questions they can ask their doctors<br />
Empowered to spread the knowledge to their friends<br />
and families<br />
“l will use this knowledge to help my<br />
family and any where l [can] nd<br />
people in [a] situation that need[s] my<br />
help,”<br />
Anthonette<br />
31
<strong>2019</strong> Artisan Funds<br />
July: Oaxaca, Mexico<br />
Women's empowerment workshop + resources for families with disabilities<br />
Workshop and Services:<br />
2-day event in the San Cristobal village<br />
130 women attended<br />
Mental and physical wellbeing workshop included:<br />
Topics such as empowerment, sisterhood, self-esteem,<br />
personal assessment, nutrition, and leadership<br />
Exercises such as group meditations and art<br />
making<br />
Resources, including groceries and medications, for 4<br />
families that have children with disabilities<br />
<strong>Impact</strong>:<br />
Learned about the importance of fellowship in the<br />
artisan community<br />
Received guidance to talk about their aspirations and<br />
to dream about what they want for the future<br />
Learned about self-empowerment and mental health<br />
4 families received 2-3 months worth of groceries or<br />
medical supplies, depending on what they preferred<br />
Here are some of the <strong>GlobeIn</strong> families (from left to right): Honoria and Camila, Kevin and Macrina, Aristeo<br />
and Maria, Felipa and Iraís<br />
32
<strong>2019</strong> Artisan Funds<br />
September: India<br />
Menstrual cycle self-care<br />
Workshop and Services:<br />
375 women were given 6 packs of pads, totaling<br />
15,114 pads<br />
Previously, people had been using unsanitary<br />
items, such as newspapers<br />
Menstrual hygiene workshops<br />
3 different communities over 3 months<br />
Sanjay Nagar, Jaipur<br />
Godaveri<br />
Kaladera<br />
Partnered with Matr Boomie who contributed a 1:1<br />
donation match, making $1800 become $3600<br />
<strong>Impact</strong>:<br />
Learned about menstrual health, care during the<br />
cycle, precautions, how to use pads, and cleared up<br />
some of the local myths<br />
Talked about why it's important to change the thinking<br />
on quarantining menstruating women<br />
Had a safe space to ask questions about the taboo<br />
subject<br />
Tried out pads and learned about why they should<br />
continue using safe options in the future<br />
33
<strong>2019</strong> Artisan Funds<br />
October: Tonalá, Mexico<br />
Emotional regulation workshop + 1 month of follow-ups<br />
Workshop and Services:<br />
40 artisans<br />
6-hour emotion and mental health workshop:<br />
emotion acceptance and management<br />
positive affirmations<br />
techniques to improve relationships<br />
forgiveness<br />
Well-known local speaker José Cabral inspired<br />
the group<br />
Calming and positive workshop environment<br />
<strong>Impact</strong>:<br />
Learned how to understand, enjoy and embrace the<br />
emotions they experience, so they do not have a negative<br />
impact on their physical, emotional and mental<br />
health<br />
Decreased their stress levels<br />
Received 1 month of 1-on-1 personal time to talk<br />
through any issues after the workshop<br />
34
<strong>2019</strong> Artisan Funds<br />
November: Marrakech, Morocco<br />
Eye exams + glasses<br />
Workshop and Services:<br />
2 days of eye exams<br />
18 artisans received eye examsat a nearby ophtalmology<br />
office<br />
Each artisan got to choose their preferred frame<br />
Our Country Manager, Idriss, personally delivered<br />
each pair of glasses so they could get their glasses<br />
as soon as possible<br />
<strong>Impact</strong>:<br />
Provided glasses for 15 artisans that needed glasses<br />
Discovered that 1 artisan needs surgery (we are<br />
looking at how we can raise funds to assist with the<br />
surgery)<br />
"I have always wanted to change my glasses... Today, I am able to participate<br />
in this workshop. Thank you,"<br />
Mohammed<br />
35
Challenges and<br />
Opportunities for<br />
<strong>GlobeIn</strong><br />
Sustainability<br />
There is always room to improve our impact on the environment,<br />
so we are constantly looking for ways to reduce our<br />
packaging, improve efficiency in shipping and receiving,<br />
and support artisans in responsible waste management.<br />
Artisan Relationships<br />
We acknowledge that having open and honest conversations<br />
with artisans is the key to win-win negotiations. It’s<br />
important to continue building authentic cross-cultural<br />
relationships, which takes time and patience on both sides.<br />
Another ongoing challenge is sourcing products at<br />
price-points that fit our customers' budgets and create<br />
great returns for artisans.<br />
Team Compassion & Learning<br />
Our team is committed to engaging in courageous conversations<br />
about our work and the complex power dynamics<br />
that influence international trade. We are continuously<br />
examining our own biases and considering the often<br />
invisible barriers to our partners' equitable participation in<br />
the global market.<br />
36
Thank you for joining us on the <strong>GlobeIn</strong><br />
journey! We are so excited to continue this<br />
work and we welcome your continued<br />
support, guidance and referrals for future<br />
initiatives.<br />
Contributors<br />
Project Head<br />
Wynn Kwan<br />
Editorial Design<br />
Dima Bertoluchi<br />
Reese Firmacion<br />
Anna Yashina<br />
Research & Content<br />
Wynn Kwan<br />
Tigran Demurjian<br />
Lauren Taylor<br />
Vilma Pichardo<br />
Eve Jones<br />
Sophie McAulay<br />
Featured Partner Groups<br />
& Photography<br />
Ark of Crafts<br />
Cristaluc<br />
Cooperative Ain Jnane<br />
Dean's Beans<br />
Giftsland<br />
Imani Collective<br />
Kazi Goods<br />
Marquet<br />
Matr Boomie<br />
Noah's Ark<br />
Oaxaca Basket Weavers<br />
Serghini Ceramics<br />
Studio Abdeslam<br />
TradeAid Integrated<br />
Trashy Bags<br />
Turqle Trading<br />
37
<strong>GlobeIn</strong> World Inc.<br />
<strong>GlobeIn</strong> World Inc. | Follow us on Instagram at @globeinworld | Email us at support@globein.com for<br />
customer support inquiries. #GLOBEIN | GLOBEIN .COM