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Managing Innovation: Integrating Technological, Market and
Organizational Change
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business account Paperback: 680 pages Publisher: Wiley; 5 edition (July 10, 2013) Language: English ISBN-
10: 111836063X ISBN-13: 978-1118360637 Product Dimensions: 7.4 x 1.1 x 9.7 inches Shipping Weight:
2.9 pounds (View shipping rates and policies)
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Book Description
Managing Innovation is an established, bestselling text for MBA, MSc and advanced
undergraduate courses on innovation management, management of technology, new product
development and entrepreneurship. It is also widely used by managers in both the services and
manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and
now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises
and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at
www.innovation-portal.info which contains an extensive collection of additional digital resources
for both lecturers and students. Features: The Research Notes and Views from the Front Line
feature boxes strengthen the evidence-based and practical approach making this a must read for
anyone studying or working within innovation The Innovation Portal www.innovation-portal.info
is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully
searchable array of practical innovation tools along with a compendium of cases, exercises, tools
and videos The interactive e-book that accompanies the text provides enriched content to deepen
the readers understanding of innovation concepts

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