Winston Sturman Group - Marketing Presentation

Century City Luxe Living

Marketing Presentation

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Sturman

Concierge Real Estate Services

Beverly Hills • Century City • West Los Angeles

Introducing Winston Sturman

Meet the Century City Experts

With over 20 years of experience in luxury real estate,

Alison Winston brings her in-depth sales and marketing

experience to her clientele in Century City, The Wilshire

Corridor, and Beverly Hills.

“I concentrate on providing my clients with white glove

service, up to date market information, and guidance,” she

says. “I believe in quality, attention to detail and ensuring my

clients know I am available for them at any time. Customer

service, communication and listening to clients needs are

the keys to client loyalty and achieving our client’s goals.”

Alison Winston

Real Estate Advisor

(310) 651-0336

Alison@WinstonsSurman.com

www.WinstonSturman.com

DRE# 01416481

Growing up in Beverly Hills, Alison graduated from Beverly

Hills High School and went on to become a Professional

tennis player. After retiring from athletics, Alison took the

discipline and hard work ethic into real estate investing.

She has owned, properties around the country including

apartments in Hawaii, apartment buildings in Portland,

Oregon, and land in Telluride. Alison also invented a product

for use in the bottling industry and sold it to a multi-national

company. She maintains close ties to the local community

and supports multiple charities close to her heart.

©2020 Winston Sturman. All rights reserved. Independently owned and operated. Winston Sturman are Equal Opportunity Employers and fully support the principals of the Fair Housing Act.

All information provided is deemed reliable but is not guaranteed and should be independently verified.

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Jason is a third generation Angeleno with deep ties to the

history of Los Angeles real estate. Jason’s grandfather was

an architect in the early development of Los Angeles and

designed some of the city’s first luxury homes in Beverly

Hills and the surrounding areas. His clients were film stars

and power players of the golden era.

Jason Sturman

Broker Associate

(310) 890-8583

Jason@WinstonSturman.com

www.WinstonSturman.com

DRE# 00923995

Throughout his life, Jason has carried on his grandfather’s

love of architecture and real estate history bringing that

expertise to buyers and sellers in the luxury residential

market. His career in home building and sales allowed him

to develop connections with elite clientele. He is a serious

student of regional economics and investment opportunities

guiding investors in the purchase of single family homes

and income property.

Buyers and sellers have come to rely on Jason’s negotiating

skills and experience to secure deals and provide a

smooth transaction. A passion for the beauty, culture,

and architecture of the Westside, coupled with years of

experience in the area’s housing market, give him a distinct

edge over the competition.

In the city’s complex market, he knows the right place for

families, international investors, professionals or long-term

homeowners looking to downsize. Jason Sturman is rooted

in the city’s history and has a talent for helping others to

realize their own dreams.



What Our Clients Say About Us

Laurie

We can’t speak highly enough of our experience with Alison Winston. We were

first-time home-sellers, selling a townhome in Century City that we inherited.

Neither of us live in Los Angeles so it was a challenge. We met with a couple of

realtors before signing up with Alison. It was clear that Alison had a granular

grasp of Century City real estate and our complex in particular, heads above the

others we interviewed. We ended up doing major updating of the unit from afar

that Alison helped us with, proving to be instrumental in guiding us on what was

worth spending money on and what wasn’t. She even met with workers for us at

the unit because we were not in town. She found us a buyer in a slow market and

lead us through a grueling closing process with ease. She was honest, hands-on

and always available. We would definitely work with Alison again!

J.P. & Jessica Mastey

We chose Alison Winston because of her extensive knowledge and well earned

respect in the Century City area. She was incredibly attentive and helpful for a

first time seller and made the process as easy as it could be. We look forward to

working with her again in any area of Los Angeles.

Martin Schatz

I have known Jason for a number of years and he is one of the most knowledgeable

REALTORs I have met. He has an in-depth grasp on statistics, history of the

community I live in (Le Parc in Century City) and understands the details and

human element that make him the only agent I would trust. He isn’t a salesman,

but he has shown time and time again that what he cares about are his clients

and helping them to achieve their goals.



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Isabelle

Ms. Winston recently sold my Century Hill condominium. I too (like Alison),

am a native & lifelong Angeleno, my family has been ensconced in the real

estate world for decades, which i mention only by way of giving context to my

heightened awareness and deeper sensibility on a great many aspects involved

with Real Estate transactions.

Ms. Winston is exceedingly well informed and takes her responsibility to “deliver

the goods” to each client, very seriously. Her hands on day-to-day oversight is

consistently diligent and invaluable. It was an uplifting delight to interact with

this highly skilled, keenly intelligent, hard working person. Ms.Winston has a

unique style and genuine sensitivity to helping people, refreshing! What could

have been a chore or anxiety filled task for me to sell my property, transformed

into a joyous activity. This was solely based on Ms. Winston’s adept handling.

Generously shepherding me through with a buoyant spirit and deft business

acumen. Happily I always felt her focus squarely on my needs and my succeeding.

Ms. Winston possesses a uniquely winning combination of characteristics well

suited to her chosen profession.

Kaki

Alison represented my widowed Aunt in the sale of her 30 year principle

residence at Century Hill after my Aunt moved out of state. Alison oversaw the

“ready for marketing” of the unit - new paint, carpeting, refinishing of hard

wood floors, and new flooring. Alison persevered and completed the sale of the

unit for best market price and terms. During the two years I found Alison to be

factual and direct with understanding, clear in her communications, consistently

in touch with market updates and issues related to the property, professional and

detailed through the close of escrow. I would definitely recommend Alison to

represent a buyer or a seller.



What Our Clients Say About Us

Linda Lingle, Governor of Hawaii (2002-10)

Thank you Alison & Jason for your help and personal commitment to finding a

buyer for my stepmother’s condominium in Century City at a price that would

enable her to continue living a good quality of life. I know this was an especially

challenging listing because of her special physical needs, the original condition

of the unit, and the fact that although I am her representative I live in the State

of Hawaii.

Having both of them there on the ground made it possible to have the unit

repainted, new carpet installed, built-in bookcases removed, and the storage

lockers cleared. My stepmother would not have been able to coordinate this on

her own, and trying to accomplish it long distance would have been extremely

difficult without their experienced and knowledgeable assistance.

I felt throughout the process of preparing the unit for sale, finding a buyer, and

closing the deal, that Alison & Jason really cared about me and my stepmother.

They are true professionals who are not only caring, they were knowledgeable

about the market conditions and how best to position the unit to sell. What

impressed me most about their professional approach to the sale was their

perseverance. With several buyers backing out, they never gave up. I consider

both Alison & Jason to be my friends and would enthusiastically recommend

them to anyone needing to buy or sell real estate in the West Los Angeles area.

Elisha Gilboa

Alison helped me purchase a condo in Century Hill. She was very familiar with

the area and pricing. She was efficient, friendly and stayed involved along the

process. I will use her services again in the future.



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Janet & Stephan

Alison sold our unit in Le Parc and we were very happy to have met her. She

stayed in contact with my husband and me, communicating throughout the

process. She worked hard and was always available for showings and I felt like

she cared about taking care of our property needs. She was honest about pricing

and didn’t try to sell us a line of nonsense. We will recommend her to our friends!

Bob Lesnett

I am a licensed California Real Estate Broker with my own office in Northern

California and I inherited a property in Century City from my father. Alison

impressed me with our very first visit with her through knowledge of the

property and the complex that it was in. She also had extraordinary vision as

to the advantages that my unit had in comparison to others. She suggested a

listing price that was much higher than the other agents that I had interviewed

and backed it up with solid reasons and logic. Alison sold the property in a most

professional manner for several hundred thousand dollars more than I could

have done myself or with any other agent. I continue to be impressed with

Alison Winston and her post sale follow up with has been extensive. I give Alison

my full and highest recommendation and feel very fortunate that she was my

agent. Please feel free to contact me with any questions that you might have as

it is the least that I can do for such a dedicated professional.

Esther Eghbal

Alison is the most efficient, knowledgeable and effective agent who cares. The

one who can make it happen for you and does not give up until the job is done

to your satisfaction.



Portfolio of Recent Transactions

2178 Century Hill

2 Beds . 3 Baths . Represented seller

10124 Empyrean Way #301


2222 Ave of the Stars #301E

3 Beds . 3 Baths . Represented buyer

2413 Century Hill


1 Century Drive

3 Beds . 4.5 Baths . Represented buyer

2359 Century Hill

2 Beds . 3 Baths . Represented buyer



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10601 Wilshire Boulevard #401

2 Beds . 2.5 Baths . Represented buyer

10450 Wilshire Boulevard #3H


2168 Century Hill


2386 Century Hill


2390 Century Hill

3 Beds . 3.75 Baths . Represented seller

2284 Century Hill




Portfolio of Recent Transactions

2251 Century Hill


2443 Century Hill




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Our Committment

The Winston Sturman Difference

Expertise

Our comprehensive knowledge of the Century City market allows us to expertly

educate and advise our clients. As a specialized team, we know how to navigate

the condominium buying and selling process, where other brokers may fall

short. Our team has the added layer of expertise based on our owning and

living in multiple residential communities in Century City.

Client Success

We are strategic and focused on achieving our client’s goals. We implement

a multi-tiered marketing strategy exposing our client’s property in both the

international & domestic markets.

Persistence

Challenges are inevitable and we don’t let them get in our way. We address

your individual specific needs and achieve your goals.

360 o Respect

Our clients are individuals, not transactions. We respect your emotional,

financial, and family dynamics. We cherish your privacy.



Our Focus is on You

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Winston-Sturman establishes longterm relationships with our clients based on

our commitment to integrity, discretion, and personalized service. Throughout

the selling process you will only be dealing with the primary listing agents. Alison

& Jason make themselves available to do showings morning, noon and night.

With over 35 years of combined experience of representing buyers & sellers

in the Los Angeles luxury home market, we bring value to our clients listings

by expertly showcasing an in-depth knowledge of the neighborhood as well as

your home’s key features.



Century City Expertise

Working with marketplace leaders.

Century City living accommodates many lifestyles, each as unique as the

condominium themselves. As longtime residents and professionals, we have the

insights, local knowledge, and expertise to give you a distinct advantage in the

competitive Greater Los Angeles real estate market.



Concierge Service

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Saving our clients time, money & stress.

Our Concierge services connect our clients with vetted vendors to ease the

process of moving into or out of a house. We go the extra mile to help every

client achieve the most positive outcome and least stressful experience when

going through the home buying and selling process.

Winston Sturman Group are respected full service real estate experts. Our

hands-on white-glove service assists our clients with all aspects of preparing

their home for sale.

Whether our clients are looking for Architects, Contractors, Fine Art & Furniture

Appraisal, Movers, Painters, and other experts, our extensive knowledge and

experience is at your fingertips.



Why Century City

The Neighbors

Professionals who work nearby and polished urbanites.

What to Expect

Towering office buildings, luxe shopping, and a thriving food scene.

The Lifestyle

Bustling commerce complemented by upscale entertainment.

Unexpected Appeal

Sleek architecture and urban energy.

The Market

Luxury high-rise condos and mid-century apartment buildings.

You’ll Fall in Love with...

A patio culture complemented by creative cuisine.

Attributes:

Small, Clean, Commercial, Professional, Pricey, Great Food, Shopping



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Granite Escrow & Settlement Services

About GESS

Granite Escrow & Settlement Services (GESS) is a California Corporation

formed in 2009, which operates as an independent escrow company under

the laws of the State of California licensed by the California Department of

Business Oversight and a member of the Escrow Agents Fidelity Corporation.

Granite’s wealth of experience and knowledge is your assurance of a smooth

closing. Granite acts as a neutral third party following the instructions of both

the buyer and seller and keeping track of all details. Granite exhibits excellence,

efficiency and accuracy in every transaction.

Operating at the Highest Level of Security

Granite is proud to be one of only a select few Escrow & Settlement companies in

the US to have undergone the American Institute of Certified Public Accountants

(AICPA) SSAE 18 audit and has successfully received the prestigious SOC 1

type 2 , SOC 2 type 2 and SOC 3 attestation based on the American Land Title

Association® (ALTA®) Best Practices Framework, the Consumer Financial

Protection Bureau (CFPB) requirements, the National Institute of Standards

and Technology (NIST) risk management framework, and the NIST Privacy

framework, assuring our clients of the highest standards In complying with data

security, availability, processing integrity, confidentiality and privacy.

Corey Schwab

Escrow Officer

Beverly Hills, California



Equity Title

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About Equity

We are a company dedicated to creating exceptional settlement experiences for

our customers through the passionate delivery of truly remarkable service.

Equity Title is built on a tradition of excellence and guided by a spirit of integrity

throughout all aspects of the closing process. As your title and closing provider,

we want to assure satisfaction for everyone involved in the transaction, whether

you are a buyer, seller, agent or lender.



Promoting Your Property

Our Enhanced Strategy

Property Brochure

Detailed overview of property featuring professional photography

for savvy homebuyers.

Premium Print Placement

Handcrafted selection of the finest luxury publications &

newspapers

Industry Inbox

We send frequent email campaigns to our network of industry

professionals & homebuyers.

Extensive Online Presence

Your property shared with an audience of more than 20 million

real estate enthusiasts through 80+ publishers and over 740 targeted

& trusted websites.

Video & Virtual Tours

Dynamic, high-impact video & virtual presentations can make all

the difference in today’s competitive market.



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The Power of Print

An important element of our direct marketing approach utilizes print advertising to

showcase your property to likely homebuyers. Even though industry leaders agree that print

advertising is no longer at the forefront of contemporary real estate advertising strategies,

market leaders continue to implement targeted print ad placement and make strategic use

of each publication’s unique platform and audience.

The trailblazing Hot Property section of the Los Angeles Times attracts a

highly engrossed audience and creates a more engaging environment for

advertising your property. The Section is part of the Saturday Los Angeles

Times and features top celebrity homes and the hottest multi-million

dollar transactions in the market. LA Times Saturday readers are over 3x

more likely to own a home valued at $2 million+ than the average adult

in the market.

Each Sunday, The New York Times Magazine sets the tone for informed

debate and thoughtful discussion around the country. Reaching more

than 23M highly educated readers nationwide, in print and online, The

Magazine explores the ideas, issues and personalities defining our world:

in politics, global issues, finance, culture, fashion, design and more.

Some of the most influential writers and photographers of our time

capture the way we live now. In addition, thirteen times a year, The New

York Times Style Magazine explores the worlds of fashion, beauty, design

and travel with intelligence, originality and authority.

The Reporter is a multi-platform digital and print publication focusing

on the Hollywood film, television, and entertainment industries as well

as Hollywood’s intersection with fashion, finance, law, tech, lifestyle, and

politics. Readers include industry moguls, A-list celebrities and consumer

influentials from coast-to-coast.

Since 1993, Gentry has been celebrating the people, places, and

things that have shaped our region into a global leader – and the local

innovations and innovators that will continue to transform the world

for years to come. It‘s targeted distribution reaches Silicon Valley’s most

affluent and influential homeowners every month it’s coverage spans San

Francisco, the Peninsula, and Silicon Valley. With the highest incomes,

worth, and home values in the United States, this exceptional region

presents tremendous buying power and exerts unparalleled influence on

decision-making and trendsetting around the world.

The above print advertising is not a contractual agreement but opportunities for advertising your property.



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As L.A.’s premier luxury lifestyle magazine, Angeleno has a laser focus on

the categories well-heeled and in-the-know residents—and visitors—care

about. Whether it’s beauty, fashion, wellness, design, real estate, culture,

dining, society or philanthropy, readers know that anything Angeleno

features is a thoughtfully curated portrait of the city’s most exciting people,

places and things.

The Courier is the #1 media outlet for local news, politics, fashion, celebrity

news & photos, arts & entertainment, real estate, health & wellness and

what’s trending in Beverly Hills and surrounding luxury neighborhoods.

Ocean Drive magazine is the quintessential fashion and lifestyle magazine

for South Florida, delivering the latest trends in fashion, beauty, art, travel,

real estate, and entertainment. With its infectious glimpse into high and

hip society, this glossy, oversize coffee-table book has become a staple in the

homes of discerning, high-end audiences. Featuring sizzling content that

is always ahead of the curve, Ocean Drive magazine delivers firsthand

knowledge of new trends and captures the essence of the American

Riviera.

The San Francisco Chronicle Sunday Real Estate and Open Homes

Sections showcases your property to the Bay Area marketplace. A

monthly specialty insert SFiS Homes is distributed with the Chronicle

the last Thursday of the month. Bonus distribution in exclusive retail

outlets, luxury hotels, and upscale shopping areas, and to high profile

professionals.

The MLS Broker Caravan showcases your property to a highly-targeted

audience of influential real estate professionals throughout Los Angeles.

This industry publicatioon is a premier weekly real estate magazine that

has exhibiting millions of open houses since being founded in 2006.

The above print advertising is not a contractual agreement but opportunities for advertising your property.



Intelligent Online Exposure

We will place your property on all of the most trafficked real estate websites in the nation,

maximizing every opportunity to find a qualified buyer for your home at the optimal price,

and in the shortest amount of time possible.

Greater online exposure for your property increases the chance of sale. We’ve joined the

industry’s most extensive online marketing program. ListHub allows us to access detiled

reports that provide visibility into how your listing is performing online. We will be able to

see how many consumers are viewing your property as well as benchmarking statistics to

show you how your listing is performing compared to properties in a similar price and zip

code.

Did you know...

95% of home buyers use the internet to search for a home.

44% first found their home through the internet.

Source: NAR Profile of Home Buyers and Sellers 2018



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We advertise on these leading industry websites:

well, resulting in exposure on up to 750 different sites!



International Placement

Launched in 2009, Caimeiju was created to promote luxury residential real

estate in the Chinese market. Having built a luxury brand by forging longlasting

relationships with high-profile elite agents, their mission is to help clients

stand apart in a competitive, always changing, ever-evolving, and often crazy

industry.

It’s been said Caimeiju functions more like a Chinese digital agency than a

real estate portal. From building WeChat apps, running PPC campaigns on

Chinese search engines, hosting real estate videos in China, or translating real

estate publications, there isn’t much Caimeiju hasn’t tackled over the years.

Caimeiju - What it means:

There are two meanings. It can mean “Selecting () a beautiful() residence

()”, “Selecting () an American() residence ()”.

The United States is “”(Mei Guo). While “Mei” stands for America, it also

means “Beautiful” in Chinese. On the other hand, “Guo” stands for “country”.

Hence, by including “Mei” in the name, it relates to the United States, as well

as implies a beautiful home.



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Thank You

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Winston Sturman Group - Marketing Presentation

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