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Console Wars: Sega, Nintendo, and the Battle that Defined a
Generation
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business account Audio CD: 1 pages Publisher: HarperCollins Audio and Blackstone Audio; Unabridged
edition (May 13, 2014) Language: English ISBN-10: 1483004244 ISBN-13: 978-1483004242 Product
Dimensions: 5.2 x 1.8 x 6 inches Shipping Weight: 15.2 ounces (View shipping rates and policies)
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Book Description
[Read by Fred Berman] A mesmerizing, behind-the-scenes business thriller that chronicles how
Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on
the juggernaut Nintendo and revolutionized the video game industry. In 1990, Nintendo had a
virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade
company with big aspirations and even bigger personalities. But that would all change with the
arrival of Tom Kalinske, a man who knew nothing about video games and everything about
fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas
of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath
showdown with rival Nintendo. The battle was vicious, relentless, and highly profitable,
eventually sparking a global corporate war that would be fought on several fronts: from living
rooms and school yards to board rooms and Congress. It was a once-in-a-lifetime, no-holdsbarred
conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the
US against Japan. Based on over two hundred interviews with former Sega and Nintendo
employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry
punchline into a market leader. It's the story of how a humble family man, with an extraordinary
imagination and a gift for turning problems into competitive advantages, inspired a team of
underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

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