The Expansion

TARGET MARKET
Focusing on customer experience:
The Expansion significantly increased the frequency of
individual visitors and duration of their visits. The Expansion
re-positioned the mall into a more comprehensive
retail and urban destination. The 8-acre community park
in a city that is starving for quality green spaces. The project
has provided a destination in which families can spend
their leisure time in a safe and healthy environment. The
project has been well received by retailers and on its way
to becoming commercially successful.
Using a simple Facebook group, of 25k current members,
we were able to effectively reach out to the community
and ask them what services, activities and tenants they
wanted to see in a mall.