CENTRAL WEST
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CENTRAL WEST
MIXED USE DEVELOPMENT B3
THE INTERNATIONAL PROPERTY AWARDS
20
20
CONTENT
A. OVERVIEW
B. LOCATION
C. LAYOUT
APPEARANCE
& FINISHES
D. SERVICES
E. SAFETY, SECURITY,
SUSTAINABILITY
& INNOVATION
F. MARKETING
A. OVERVIEW
MALL OF ARABIA
AEON TOWERS
THE EXPANSION
CENTRAL WEST
MARAKEZ’S PREMIER MIXED-USE DEVELOPMENT; IT IS A MIXED-USE RE-
TAIL, COMMERCIAL & RESIDENTIAL DEVELOPMENT WITH AN EMPHASIS
ON LUXURY LIVING IN A PART OF THE CITY THAT PULSES WITH LIFE. COM-
PRISED OF MALL OF ARABIA AND AEON – THAT INCLUDES - AEON TOWERS
AND AEON COURTYARDS, CENTRAL WEST IS THE PINNACLE OF CONTEMPO-
RARY LIVING.
AEON COURTYARDS
PROJECT GOALS
THE MAIN AIM WAS FOR THE DESIGN TO BE CONTEMPORARY AND TIMELESS.
THE FOCUS WAS NOT ON ONE PARTICULAR STYLE OR ARCHITECTURAL
LANGUAGE BUT RATHER ON THE CORE EXPERIENTIAL QUALITIES
THAT WILL MAKE GUESTS AND HOMEOWNERS FEEL COMFORTABLE. MARAKEZ
HAS BEEN KEEN ON PROVIDING LUXURIOUS FINISHES WITHOUT COMPROMISING
QUALITY, COMFORT AND EXPERIENCE FOCUSING ON LESS TANGIBLE ASPECTS
SUCH AS; SENSE OF SPACE, NATURAL LIGHT, AND GREENERY. THIS HAS BEEN AP-
PLIED NOT ONLY ON OUR COMMERCIAL PROJECT BUT ALSO ON THE RESIDENTIAL
SIDE.
CENTRAL WEST SERVICES AND AMENITIES
AEON’S MASTER PLAN
DESIGN AND PROJECT GOALS
THE DESIGN’S MAIN AIM IS TO BE CONTEMPORARY
AND TIMELESS WITHOUT COMPROMISING QUALITY,
COMFORT AND EXPERIENCE AND BY MAKING USE OF
THE SPACE, NATURAL LIGHT AND GREENERY.
AEON, THE RESIDENTIAL COMPONENT HAS BEEN DE-
SIGNED WITH A WIDE SELECTION OF APARTMENTS
RANGING FROM DELUXE STUDIOS TO 4-BEDROOM DU-
PLEX PENTHOUSES. THE INTERIORS HAVE BEEN ME-
TICULOUSLY SELECTED TO BRING AN INTERNATIONAL
STANDARD OF CLASS AND SOPHISTICATION. THE DE-
VELOPMENT ALSO FEATURES AN EXCLUSIVE ACCESS
TO INDOOR AND OUTDOOR AMENITIES AS WELL AS
SPORTS AND RECREATIONAL FACILITIES, INCLUDING A
HEATED INDOOR SWIMMING POOL, GYM, SPA, LOUNGE
AREAS THAT ARE WITHIN A WALKING DISTANCE TO
MALL OF ARABIA WITH ITS MIX OF RETAIL OFFERINGS,
BISTROS, RESTAURANTS, SHOPS AND CAFES.
B. LOCATION
CONVENIENCE
STRATEGICALLY LOCATED IN THE HEART OF WEST CAIRO WITH EASY AC-
CESS TO MAIN ROADS AND HIGHWAYS, CENTRAL WEST IS IN A STRATEGIC
LOCATION AT THE CROSSROADS OF TWO MAIN HIGHWAYS: 26TH OF JULY &
DAHSHOUR AXIS MAKING IT EASY FOR RESIDENTS TO GET AROUND, WITH
SHORT CONNECTIONS TO THE MEHWAR, WEST CAIRO AIRPORT, DESERT
ROAD AND RING ROAD.
C. LAYOUT, APPEARA
THE EXPANSION
NCE & FINISHES
AEON TOWERS
AEON COURTYARDS
DESIRABILITY AND SUITABILITY
CENTRAL WEST IS MARAKEZ’S PREMIER MIXED-USE DEVELOPMENT; IT IS A MIXED-
USE RETAIL, COMMERCIAL & RESIDENTIAL DEVELOPMENT WITH AN EMPHASIS
ON LUXURY LIVING IN A PART OF THE CITY THAT PULSES WITH LIFE. COMPRISED
OF MALL OF ARABIA AND AEON – WHICH INCLUDES, AEON TOWERS AND AEON
COURTYARDS, CENTRAL WEST IS THE PINNACLE OF CONTEMPORARY LIVING.
AEON WHICH REPRESENTS THE RESIDENTIAL COMPONENT OF CENTRAL WEST
IS A 21-ACRE RESIDENTIAL DEVELOPMENT COMPRISED OF THREE LARGE, LUSH
COURTYARDS SURROUNDED BY MID-RISE BUILDING & A VIBRANT PROMENADE
THAT LEADS AEON COURTYARDS TO THREE ICONIC HIGH-RISE TOWERS – AEON
TOWERS.
MALL OF ARABIA
LAUNCHED IN DECEMBER 2010, THE MAJESTIC MALL OF ARABIA WAS
ESTABLISHED OVER A VAST AREA OF 110,000 SQUARE METERS OF GROSS
LEASABLE AREA, SINCE ITS LAUNCH IT HAS BEEN HOME FOR SOME OF THE
TOP BRANDS BOTH, LOCAL AND INTERNATIONAL.
OUR SUCCESS STORY WAS FURTHER VALIDATED WHEN IT WAS ANNOUNCED
THAT MALL OF ARABIA HAD REACHED NEW RECORDS IN REVENUE PER
SQUARE METER; THIS GAVE US THE INSPIRATION TO PUSH ON WITH OUR
VISION OF OFFERING OUR CUSTOMERS AN UNPARALLELED SHOPPING EX-
PERIENCE IN THE EGYPTIAN MARKET, BY BEGINNING CONSTRUCTION ON
OUR LATEST MASTERPIECE “THE EXPANSION”.
AEON COURTYARDS
AEON THE RESIDINTIAL COMPONENT
AEON COURTYARDS’ FOUR DISTINCTIVE GARDENS ARE SERVED BY CON-
VENIENT PERIMETER PARKING AND CONNECTED TO A BROAD RANGE OF
SHARED AMENITIES. THE CENTRAL PEDESTRIAN PROMENADE CONNECTS
THE FOUR GARDENS AND PROVIDES A DIRECT WALKING PATH TO MALL OF
ARABIA, THE COMMERCIAL COMPONENT OF CENTRAL WEST.
AEON’S UNIQUE BALANCE IS ACHIEVED BY PROVIDING RESIDENTS WITH
A SECLUDED YET CONVENIENT GETAWAY, JUST A STONE’S THROW AWAY
FROM SURROUNDING URBAN SERVICES.
AEON TOWERS
THE MAIN AIM WAS FOR THE DESIGN TO BE CONTEMPORARY AND TIME-
LESS. THE FOCUS WAS NOT ON ONE PARTICULAR STYLE OR ARCHITECTUR-
AL LANGUAGE BUT RATHER ON THE CORE EXPERIENTIAL QUALITIES THAT
WILL MAKE GUESTS AND HOMEOWNERS FEEL COMFORTABLE. MARAKEZ
HAS BEEN KEEN ON PROVIDING LUXURIOUS FINISHES WITHOUT COMPRO-
MISING QUALITY, COMFORT AND EXPERIENCE FOCUSING ON LESS TANGI-
BLE ASPECTS SUCH AS; SENSE OF SPACE, NATURAL LIGHT, AND GREEN-
ERY. THIS HAS BEEN APPLIED NOT ONLY ON OUR COMMERCIAL PROJECT
BUT ALSO ON THE RESIDENTIAL SIDE.
SITE LAYOUT
CENTRAL WEST IS COMPOSED 0F AEON & MALL OF ARABIA, A MIXED USE
DEVELOPMENT THAT HAS RESIDENTIAL, RETAIL, LEISURE.
AEON, THE RESIDENTIAL COMPONENT, HAS A TOTAL AREA OF 21 ACRES
AND HAS AEON TOWERS, HIGH RISE DEVELOPMENT OF 3 BUILDINGS, AND
AEON COURTYARDS.
MALL OF ARABIA, THE RETAIL COMPONENT, HASM A TOTAL LAND AREA OF
145 ACRE FOR THE MALL AND 8 ACRES OF THE PARK, THE LEISURE COM-
PONENT.
D. SERVICES
AEON COURTYARDS & TOWERS
CENTRAL
WEST
SERVICES
SERVICES’ ANCHORS
FIRST STORE IN WEST CAIRO
CO-WORKING AND OFFICE SPACES
NURSERY
CO-WORKING AND OFFICE SPACES
CENTRAL
WEST
AMENITIES
E. SAFETY, SECURITY
AND INNOVATION
, SUSTAINABILITY
INNOVATIVE TECHNOLOGIES
CENTRAL WEST HAS A MONITORED PERIMETER FENCE WITH CONTROLLED
RESIDENT ACCESS, ON FOOT SECURITY PATROLS, GATED RESIDENTIAL
COMMUNITY WITH ACCESS CARDS, BACKUP POWER GENERATOR FOR
EMERGENCY IN PUBLIC AREAS, ALL NECESSARY MEASURES TO ESTABLISH
FIRE SAFETY PRECAUTIONS, PREVENT ANY ESCALATION, AND CONTAIN
ANY ISSUE AMONG MANY OTHERS; ALSO AEON TOWERS FEATURES A FIRE
ALARM AND VOICE EVACUATION SYSTEM FOR SAFE EXISTING THE 300+ LEV-
EL TOWERS IN CASE OF EMERGENCIES.
F. MARKETING
FROM THE PRESS
AEON TOWERS
BROCHURE