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The Lean Startup: How Today's Entrepreneurs Use
Continuous Innovation to Create Radically Successful
Businesses
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Hardcover: 336 pages Publisher: Currency; 1 edition (September 13, 2011) Language:
English ISBN-10: 9780307887894 ISBN-13: 978-0307887894 ASIN: 0307887898 Product Dimensions: 5.8
x 1.1 x 8.6 inches
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Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach
being adopted across the globe, changing the way companies are built and new products are
launched. Eric Ries defines a startup as an organization dedicated to creating something new
under conditions of extreme uncertainty. This is just as true for one person in a garage or a group
of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to
penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean
Startup approach fosters companies that are both more capital efficient and that leverage human
creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated
learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that
shorten product development cycles, measure actual progress without resorting to vanity metrics,
and learn what customers really want. It enables a company to shift directions with agility,
altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate
business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test
their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific
approach to creating and managing successful startups in a age when companies need to innovate
more than ever.

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Businesses :
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