PPAI The 2011 Estimate Of Promotional Products Distributor Sales

8.04
7.01
6.22
5.13 5.22
PPAI The 2011 Estimate Of Promotional Products Distributor Sales
The 2011 sales volume figures reflect an increase of 7.02% percent in distributor revenues over 2010. This increase puts promotional product industry’s revenues
at $17,721,945,690 up from $16,560,162,075 in 2010. 2011 saw increases in revenue for both large and small distributor companies. Larger companies with
sales of $2.5 million or more experienced a 6.75% increase over 2010 while smaller companies saw an increase 7.27%. This year also showed an increase in the
number of companies in the industry that report promotional product sales. Smaller companies with sales less than $2.5 million increased from 20,800 last year
to 21,500 this year. Large companies with sales of $2.5 million or more increased from 859 to 864 in number in 2011. The total number of distributor companies
counted this year were 22,364 as opposed to 21,659 last year.
INDUSTRY SALES VOLUME IN BILLIONS
9.49
11.88
13.18
17.85
16.55 16.34
17.72
16.56
14.94
15.63
17.31
19.44
18.78
18.01
18.10
15.64
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Games
1.60% (1.52%)
Automotive
1.92% (1.69%)
Textiles
2.27% (3.15%)
Stickers & Decals
2.39% (2.26%)
Other
2.54% (2.90%)
Magnets
2.55% (2.02%)
Sporting Goods
2.59% (2.06%)
Housewares
2.70% (2.41%)
Recognition/Awards/
Trophies/Jewelry
3.21% (3.77%)
Electronic
3.32% (3.12%)
Computer Products
& Accessories
3.76% (1.97%)
Desk/Office/Business
Accessories
6.00% (5.28%)
WEIGHT FOR 2011
48.74% for companies 2.5 million
or more in sales and 51.26% for
companies wiith less than 2.5
million in sales
2011 SALES BY PRODUCT CATEGORY
(2010 Figures In Parentheses)
Personal
1.56% (1.37%)
Drinkware
6.68% (7.00%)
Food Gifts
1.52% (1.53%)
Buttons/Badges/Ribbons
1.49% (1.98%)
Clocks and Watches
1.16% (0.96%)
Calendars
6.93% (8.37%)
Wearables
29.64% (31.13%)
Bags
7.17% (6.46%)
DISTRIBUTOR SALES VOLUME
Distributor Number Of 2011 Sales % Increase/Decrease In
Company Size Distributor Companies Volume Sales Volume Over 2010
Less than $2.5 million 21,500 $9,083,857,500 6.75%
$2.5 million or more 864 $8,638,088,190 7.27%
INDUSTRY TOTAL 22,364 $17,721,945,690 7.02%
How the estimate of distributor sales is obtained: Approximately 15,500
promotional products distributors companies are surveyed by researchers at the
University of Nevada and Glenrich Business Studies. A point estimate (mean) is
derived and multiplied by the number of small distributor companies (21,500). To
prevent distortion, a census of the larger distributor companies is conducted and the
sum of their sales is added to the sales volume of the smaller distributor companies
to arrive at the sales estimate for the entire industry.
Writing
Instruments
8.99% (9.04%)
Note: Percentages may not add up to 100% due to rounding error.
This annual estimate of distributor sales is sponsored by Promotional Products
Association International and conducted by researchers at University of Nevada, Las
Vegas and Glenrich Business Studies.
PRODUCT CATEGORY (Includes the following:)
Wearables: T-shirts, golf shirts, aprons, uniforms, blazers, caps,
headbands, jackets, neckwear, footwear, etc.
Writing Instruments: Pens, pencils, markers, highlighters, etc.
Bags: Totebags, shopping bags, satchels, gift bags, drawstring bags,
cosmetic bags, paper bags, duffel bags, briefcases, etc.
Calendars/Dated Products: Wall and wallet calendars, desk diaries,
pocket secretaries, etc.
Drinkware: All glass, china, ceramic, crystal, plastic and stainless steel
drinkware
Desk/Office/Business Accessories: Folders, desk pen sets, calculators,
non-dated paper products, cubed paper, scratch pads, adhesive notes,
stationery, etc.
Computer Products and Accessories: USB drives, Mouse pads, monitor
frames, disk carriers, wrist pads, software, etc.
Electronic Devices and Accessories: Radios, TVs, iPods, Mp-3 players,
phones, videotapes, music CDs, phone cards, Flashing products etc.
Recognition Awards/Trophies/Jewelry: Awards, trophies, plaques,
certificates, figurines, jewelry, etc.
Housewares/Tools: Measuring devices, kitchen products, picture
frames, household decorations, ornaments, tool kits, first aid kits,
furniture, flashlights, cutlery, weather instruments, etc.
Sporting Goods/Leisure Products/Travel Accessories: Picnic/party
products, camping equipment, barbecue items, bar products, binoculars,
luggage, passport cases, etc.
Magnets: Magnets and magnetic products
Other: No examples reported
Stickers and Decals: Stickers, decals, static clings, lettering, etc.
Textiles: Flags, towels, umbrellas, pennants, throws, blankets, etc.
Automotive Accessories: Key tags, bumper strips, road maps, floor
mats, window shades, etc.
Games/Toys/Playing Cards/ Inflatables: Balloons, Kites, balls, puzzles,
stuffed plush, etc.
Personal/Pocket-Purse Products: Pocket knives, grooming aids,
lighters, matches, sunglasses, wallets, etc.
Food Gifts: Candy, cookies, nuts, gourmet, meat, spices, bottled water &
other drinks etc.
Buttons/Badges/Ribbons: Buttons, badges, ribbons, signs, banners, etc.
Clocks and Watches: Clocks, watches, etc.

Internal Promotions
4.85% (4.44%)
Safety Education
5.44% (4.18%)
Not-for-Profit
Programs
5.50% (7.86%)
New Product/Service
Introduction
6.16% (9.13%)
Customer Referral
4.35% (3.76%)
Employee Service Awards
6.59% (4.72%)
WEIGHT FOR 2011
48.74% for companies with $2.5
million or more in sales and
51.26% for companies with less
than $2.5 million in sales
2011 SALES BY PROGRAM CATEGORY
(2010 Figures In Parentheses)
Other
3.56% (4.98%)
Total online sales of promotional
products for companies with
less than $2,500,000 in sales
Total online sales of promotional
products for companies with
sales of $2,500,000 or more
TOTAL
Size Of Company
Less than $250,000
$250,001-$500,000
$500,001-$1,000,000
$1,000,001-$2,500,000
$2,500,001 or more
TOTAL
Marketing Research
1.2% (1.38%)
Employee Relations & Events
9.40% (9.14%)
Brand Awareness
12.67% (11.30%)
Dealer/Distributor Programs
9.41% (7.59%)
New Customer/Account Generation
10.84% (11.52%)
Trade Shows
10.45% (9.28%)
Public Relations
9.58% (10.71%)
Note: Percentages may not add up to 100% due to rounding error.
ONLINE SALES OF PROMOTIONAL PRODUCTS – A LOOK BACK
Online sales are defined as sales resulting from orders placed through an online store or website.
PROGRAM TYPE (Includes the following:)
Brand Awareness: Promotion of brand awareness
and brand loyalty
Trade Shows: Trade-show traffic generation
New Customer/Account Generation: New
customer or new account generation
Dealer/Distributor Programs: Dealer incentives,
co-op programs, company stores
Public Relations: Corporate involvement with
community, fundraising, sponsorship, school
programs, media relations, corporate image
Employee Relations & Events: Morale and
motivation, corporate/employee events, employee
orientation, organizational commitment/corporate
identity, corporate communication, employee
training (other than safety), employee referral
programs
Not-For-Profit Programs: Not-for-profit use for
fundraising, public awareness campaigns (health,
environment, public safety, etc.)
New Product/Service Introduction: New product
or service introduction
Employee Service Awards: Anniversary
recognition, service awards, etc.
Customer Referrals: Customer referral incentive
programs
Internal Promotions (Incentive; Non-Safety):
Sales incentive, TQM/quality programs,
productivity, inventory reduction, error reduction,
attendance improvement
Safety Education/Incentive: Employee safety and
education
Other: No examples reported
Marketing Research: Marketing research, survey
and focus group participation programs
2008 2009 2010 2011
$1,500,877,922 $1,253,115,203 $1,365,036,957 $1,275,870,533
$1,377,168,383 $1,192,374,689 $1,351,856,824 $1,823,500,417
$2,878,046,305 $2,445,489,892 $2,716,893,781 $3,099,370,950
SEGMENTING INDUSTRY SALES BY SIZE OF COMPANY
2008 2009 2010 2011
$1,614,791,538 $1,449,394,342 $1,431,535,859 $1,645,603,749
$1,424,289,012 $1,141,927,375 $1,426,080,834 $1,618,544,334
$2,480,709,538 $1,657,285,743 $1,945,140,287 $2,364,147,043
$4,532,599,412 $3,529,885,418 $3,665,214,220 $3,455,562,374
$8,048,909,308 $7,860,078,590 $8,092,190,875 $8,638,088,190
$18,101,298,808 $15,638,571,468 $16,560,162,075 $17,721,945,690
© 2012 Promotional Products Association International. All rights reserved. Subject to change without notice. UPIC: PPAI