events flexibility interactivity new technologies sales promotion

Rate Card 2010
The Leading Media Platform for the ICT Trade
Print Online Networked Communikations
product tests
networked communication
lead generation
new technologies
brand surveys
interactivity
@
events
sales promotion
direct customer contact
media mix
qualified target groups
marketability
+
@
flexibility
Valid as of Jan. 1, 2010

@
+ @
Print / Events
The Concept 03
Publishing Data 04
Data on Recipients 05 - 06
Dates of Publication, Booking and
Print Material Deadlines 07
Rates in the Editorial Section 08
Examples of Formats in the Editorial Section 09
Appointments Section 10
Rates and Formats in the Marketplace 11
Specials: Special Forms of Advertising 12
Specials: Loose Inserts, Bound Inserts and Tip-on Cards 13
Postal charges and Specifications Loose inserts, Bound inserts
and Tip-on Cards 14
Specials: Customised Publishing 15
Technical Data 16
Specials: Events 17
IDG Germany Overall Portfolio 18
IDG Germany Target Groups 19
General Terms and Conditions of Business 20
General Terms and Conditions of Business 21
Online
The Concept – channelpartner.de 22
Publishing Data 23
Statistics 24
Structure of Newsletter Recipients 25
Forms of Advertising at a Glance 26
Forms of Advertising in Detail 27 - 29
Forms of Advertising in the Newsletter 30 - 31
Special Forms of Advertising 32 - 36
Rates and Formats 37
Technical Data/Discounts 38
Technical Data Flash 39
General Terms and Conditions of Business 40
Networked Communications
Networked Communications 41
IDG Global Solutions Media-Hotline 42
02 Rate card Print
Contents

The Concept
ChannelPartner (CP) is one of the leading information media
for dealers, systems houses and service providers operating in
the fields of information technology (IT), telecommunications
(TC) and consumer electronics (CE). ChannelPartner plays a vital
role in helping dealers to define the strategic focus of their
companies, to choose their suppliers and to put together their
assortment of products.
CP provides concrete, up-to-the-minute and independent
reports. By conducting regular readership surveys,
ChannelPartner can identify the information needs of its target
group. Relevance and business benefit are top priorities in the
choice of topics. Many exclusive articles by ChannelPartner are
used as sources of information for the daily press, online media
and broadcasting organizations.
ChannelPartner – The Media Platform
ChannelPartner.de is the leading online platform for the
channel and generates more than 2.1 million Page Impressions
each month (IVW)*. Channel Partner.de focuses constantly and
dynamically on the needs of the dealers. With currently a total
of seventeen special eMail newsletters and more than 75,000
recipients from the retail trade, the CP ePaper and smartphone
services, high coverage rates are achieved in the trade.
Measurable campaign efficiency and targeted lead generation
are the strong points of the CP platform.
ChannelPartner - Target-Oriented Events
At the ChannelPartner Trade Congresses, the Channel Test Days
and seminars, top speakers expound on current market topics
and give tangible guidance and assistance to the attendees.
For the industry, this is an excellent opportunity to directly
communicate with the dealers as a cooperation partner.
Customized events and roadshows are professionally organized
by the CP Events Department and tailored to the specific needs
of the client.
* Source: IVW (October 2009)
ChannelPrint
ChannelOnline
ChannelDatabase
ChannelEvent ChannelLead
ChannelResearch
ChannelCustom ChannelTV
ChannelConsulting
Title Profile
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03

04
Subject:
Independent trade journal
Publisher:
IDG BUSINESS MEDIA GMBH
Mailing address:
80704 Munich
Postfach 40 04 67
80807 Munich
Lyonel-Feininger-Str. 26
Tel.:
+49 (0)89 360 86-0
Telefax:
+49 (0)89 360 86-389 (Editorial Team)
+49 (0)89 360 86-392 (Advertising)
Managing Director:
York von Heimburg
Publishing Manager:
Canio Martino - 526
Chief Editor:
Christian Meyer -396
Director Advertising Sales /
representative Publishing
Manager
Sascha Neubacher -190
Ad Management
Sabine Wittmann -882
Volume:
Vol. 16
Frequency of publication:
biweekly
Circulation:
Print run: 23,189
Total circulation: 22,874
Memberships:
ChannelPartner is a member of IVW
and IVW-EDA.
i
v
w
EDA
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Method of procurement:
Controlled Qualified Circulation
Bankers:
HypoVereinsbank München
Account No. 32 246 087
Sort Code 700 202 70
Postbank München
Account No. 04808 68 803
Sort Code 700 100 80
Media-Hotline
Print Sales
Heike Köhler
Head of international Sales
Tel.: +49 (0)89 360 86-854
hkoehler@idgmagazine.de
Online Sales
Thomas Jank
Senior Account Manager
Tel.: +49 (0)89 36086-729
tjank@idgmagazine.de
Ad Management
Sabine Wittmann
Tel.: +49 (0)89 36086-188
Fax: +49 (0)89 36086-99882
swittmann@idgcom.de
Event Business
Natascha Mössler
Manager Event Business
Tel.: 089 36086-356
nmoessler@idgmagazine.de
ISDN: 089 36086-493
Publishing Data

Position of CP recipients Decision-making powers of CP recipients
Board member, owner,
managing director
Head of division
Branch manager
Head of department
Comm./techn. staff
Employee
Other/position
unknown
Source: Empfängerdatei-Analysen Fachzeitschriften (EDA), XI. Berichtsband,
Meldezeitraum III/2008 – II/2009
Source: BPA December 2008
sole decision-maker
advisory capacity and
co-decision-maker
only
advisory capacity
no answer
Source: BPA December 2009
Target markets of CP recipients Size of company of CP recipients by employees
Industrial
workers
Services
Freelancers
Skilled crafts
Industry
Public
administration
Trade, banks and
insurance
Education and
apprenticeship
Public health
66.5%
6.1%
8.9%
9.9%
8.6%
68.8%
53.8%
53.0%
55.1%
52.4%
40.7%
43.0%
34.5%
31.6%
1 to 9
10 to 49
50 to 99
100 to 499
500 and more
number of
employees unknown
Other
Data on Recipients
63.8%
24.0%
10.0%
2.2%
60.3%
19.4%
4.6%
5.4%
4.8%
5.2%
0.4%
Source: Empfängerdatei-Analysen Fachzeitschriften (EDA), XI. Berichtsband,
Meldezeitraum III/2008 – II/2009
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05

06
Business activities of CP recipients
PCs
Printers
Monitors
Mobile computers
Standard software (Office, Lotus Notes, graphics packages, etc.)
Network components (router, switches, hubs, etc.)
Scanners
PC servers
Components (CPUs, hard disks, motherboards, etc.)
Other peripherals/input devices (mouse, graphics tablets, etc.)
IT accessories (loudspeakers, graphics cards, sound cards etc.)
Source: BPA December 2008
Projectors
UPS
Consumables (paper, labels, etc.)
Network software (Novell, Microsoft NT, etc.)
Telephones, telephone systems, cellphones
Storage
Digital cameras
PDAs/organizers/handheld PCs
Workstations
Other computer telecommunications
products (ISDN cards, modem, etc.)
Industry software (SAP, Sage KHK, etc.)
Office machines, equipment (Fax, MF devices)
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Linux
Mainframe computers
Data on Recipients
16,536
15,451
15,416
15,511
14,467
15,634
13,833
13,337
12,919
12,733
12,463
11,226
11,477
10,347
10,671
9,381
11,136
8,073
9,417
9,908
7,641
9,681
6,624
5,755
3,672

Month No. Date of
publication
Dates of Publication, Booking and Print Material Deadlines
Booking
deadline
Print material
deadline
January 10 1 18.01.10 08.01.10 11.01.10
2 25.01.10 15.01.10 18.01.10
3 01.02.10 22.01.10 25.01.10
February 4 15.02.10 05.02.10 08.02.10
5 01.03.10 19.02.10 22.02.10
March 6 15.03.10 05.03.10 08.03.10
7 29.03.10 19.03.10 22.03.10
April 8 12.04.10 31.03.10 01.04.10
9 26.04.10 16.04.10 19.04.10
May 10 10.05.10 30.04.10 03.05.10
11 25.05.10 14.05.10 17.05.10
June 12 07.06.10 27.05.10 28.05.10
13 21.06.10 11.06.10 14.06.10
July 14 05.07.10 25.06.10 28.06.10
15 19.07.10 09.07.10 12.07.10
August 16 02.08.10 23.07.10 26.07.10
17 16.08.10 06.08.10 09.08.10
September 18 01.09.10 24.08.10 25.08.10
19 13.09.10 03.09.10 06.09.10
20 27.09.10 17.09.10 20.09.10
October 21 11.10.10 01.10.10 04.10.10
22 25.10.10 15.10.10 18.10.10
November 23 08.11.10 28.10.10 29.10.10
24 22.11.10 12.11.10 15.11.10
December 25 06.12.10 26.11.10 29.11.10
26 20.12.10 10.12.10 13.12.10
Trade Fairs
Paperworld, Frankfurt
30.01.-02.02.2010
CeBIT, Hannover
02.03.-06.03.2010
Computex, Taipei:
01.06.-05.06.2010
Sicherheitsmesse,
München
07.07.- 08.07.2010
Chancen 2010,
Munich
August 2010
Games Convention,
Leipzig
25.08.-29.08.2010
IFA, Berlin
03.09.-08.09.2010
Discuss & Discover,
Munich
19.10.-21.10.2010
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07

08
ChannelPartner Editorial Section
Address the ICT decision-makers in the Editorial Section of ChannelPartner.
Boost awareness of your company, create your image by inserting ads or advertorials in
this eye-catching environment. Use our wide range of special forms of advertising to
multiply their impact. We will be happy to help you optimize your campaign.
Advertisements
Cover pages *
* Only feasible with 4c and trim/all surcharges taken into account.
Price List 19, valid as of Jan 1, 2010.
The rate shown is for one advertisement as applicable to the respective frequency of
insertion. The discounts quoted apply to a period of 12 months. Subject to modification
without notice.
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5%
discount
10%
discount
Rates in the Editorial Section
15%
discount
20%
discount
25%
discount
Format Basic rate as of 3x as of 6x as of 12x as of 18x as of 26x
€ € € € € €
2/1 page 19,800 18,810 17,830 16,830 15,840 14,850
1/1 page 11,000 10,450 9,900 9,350 8,800 8,250
3/4 page 9,100 8,645 8,190 7,735 7,280 6,825
3/4 corner gutter 14,000 13,300 12,600 11,900 11,200 10,500
3/4 corner junior page 7,200 6,840 6,480 6,120 5,760 5,400
1/2 gutter 12,100 11,495 10,890 10,285 9,680 9,075
1/2 page 6,600 6,270 5,940 5,610 5,280 4,950
1/3 page 4,600 4,370 4,140 3,910 3,680 3,450
1/4 page 3,600 3,420 3,240 3,060 2,880 2,700
1/4 page 2 columns 3,600 3,420 3,240 3,060 2,880 2,700
Island ad 1,100 1,045 990 935 880 825
5%
discount
10%
discount
15%
discount
20%
discount
25%
discount
Format Basic rate as of 3x as of 6x as of 12x as of 18x as of 26x
€ € € € € €
Inside front cover 14,300 13,585 12,870 12,155 10,011 10,725
Inside back cover 13,200 12,540 11,880 11,220 10,164 9,900
Outside back cover 15,400 14,630 13,860 13,090 11,858 11,550

2/1 page
Width: 420 mm
Height: 263 mm
trim*
Width: 460 mm
Height: 300 mm
3/4 page horiz.
Width: 195 mm
Height: 198 mm
trim*
Width: 230 mm
Height: 214 mm
1/2 page horiz.
Width: 195 mm
Height: 129 mm
trim*
Width: 230 mm
Height: 145 mm
1/4 page horiz.
Width: 195 mm
Height: 62 mm
trim*
Width: 230 mm
Height: 78 mm
3/4 page vert
Width: 145 mm
Height: 263 mm
trim*
Width: 165 mm
Height: 300 mm
1/2 page vert.
Width: 95 mm
Height: 263 mm
trim*
Width: 115 mm
Height: 300 mm
1/4 page 2 column
Width: 95 mm
Height: 129 mm
trim*
Width: 115 mm
Height: 145 mm
1/1 page
Width: 195 mm
Height: 263 mm
trim*
Width: 230 mm
Height: 300 mm
Examples of Formats in the Editorial Section
1/2 page horiz. gutter
Width: 420 mm
Height: 129 mm
trim*
Width: 460 mm
Height: 145 mm
1/3 page horiz.
Width: 195 mm
Height: 84 mm
trim*
Width: 230 mm
Height: 100 mm
Island advert 1 column
Width: 45 mm
Height: 60 mm
3/4 corner gutter
Width: 320 mm
Height: 198 mm
trim*
Width: 320 mm
Height: 214 mm
1/3 page vert.
Width: 62 mm
Height: 263 mm
trim*
Width: 82 mm
Height: 300 mm
ChannelPartner page structure
Type area format:
195 mm wide (4 columns) x 263 mm high
Trim format (= paper format):
230 mm wide x 300 mm high
* plus 4 mm bleed allowance
(on the outer edges)
1/4 page vert.
Width: 45 mm
Height: 263 mm
trim*
Width: 65 mm
Height: 300 mm
The illustrations of the formats are not relevant
as positioning data.
3/4 corner junior page
Width: 145 mm
Height: 198 mm
trim*
Width: 165 mm
Height: 214 mm
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09

10
ChannelPartner Jobs & Careers Market!
To be sure of success you need to have the right leaders at
the top!
The real success factors of a company are the people.
The know-how is there in their brains – and you can find
these top performers in the CP “Jobs & Careers” market.
Here you can reach not only the doers of today – but also
those of tomorrow!
Target the top candidates – with a job ad in ChannelPartner.
Advertisements
1/1 page
Width: 195 mm
Height: 263 mm
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1/2 page horiz.
Width: 195 mm
Height: 129 mm
Rates and Formats in the Appointments Section
5%
discount
1/2 page vert.
Width: 95 mm
Height: 263 mm
10%
discount
1/3 page horiz.
Width: 195 mm
Height: 84 mm
15%
discount
20%
discount
1/4 page 2 column
Width: 95 mm
Height: 129 mm
25%
discount
Format Basic rate as of 3x as of 6x as of 12x as of 18x as of 26x
€ € € € € €
1/1-page 4,140 3,933 3,726 3,519 3,312 3,105
1/2-page 2,440 2,318 2,196 2,074 1,952 1,830
1/3-page 1,680 1,596 1,512 1,428 1,344 1,260
1/4-page 1,380 1,311 1,242 1,173 1,104 1,035
1/8-page 750 713 675 638 600 562,50
1/8 page horiz.
Width: 95 mm
Height: 62 mm

ChannelPartner Marketplace
The ChannelPartner Marketplace is the ideal B2B platform
for communicating topical offers and information to
buyers in the retail trade. In this environment our
readers will see at a glance what products and suppliers
are in demand. Combine your marketplace ad with our
“Direct Response Tools” – We will be happy to give you
any advice.
Advertisements
1/1 page
Width: 195 mm
Height: 263 mm
trim*
Width: 230 mm
Height: 300 mm
* plus 4 mm bleed allowance
(on the outer edges)
5%
discount
3/4 corner junior page
Width: 145 mm
Height: 198 mm
trim*
Width: 165 mm
Height: 214 mm
10%
discount
1/2 page horiz
Width: 195 mm
Height: 129 mm
trim*
Width: 230 mm
Height: 145 mm
Rates and Formats in the Marketplace
15%
discount
20%
discount
25%
discount
Format Basic rate as of 3x as of 6x as of 12x as of 18x as of 26x
€ € € € € €
1/1 page 2,500 2,375 2,250 2,125 2,000 1,875
3/4 junior page 1,600 1,520 1,440 1,360 1,280 1,200
1/2 page 1,500 1,425 1,350 1,275 1,200 1,125
Title page 5,000 4,750 4,500 4,250 4,000 3,750
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11

Do you want to attract attention?
Here’s a selection of our special forms of advertising
Dear Mr.
Mustermann
12 Rate card Print
Gatefold (4 pages)
using the left-hand page
(mirror image also possible)
1: max. 230 mm x 300 mm
2: max. 227 mm x 300 mm
3 + 4: max. 217 mm x 300 mm
(optional: 5 or 6 pages also possible)
Mini Dutch door spread (5 pages)
using the left-hand page
(mirror image also possible)
1 + 2: approx. 113 mm x 300 mm
4 + 5: 143 mm x 300 mm
3: upon request
(optional: 4 pages also possible)
Half-page flap (3 pages)
1 + 2: min. 100 mm x 300 mm
3: upon request
(optional: 4 pages also possible)
Personalized Ad
An extremely eye-catching form of advertising.
The name of the recipient appears on every single
qualified copy of ChannelPartner so that he or she
is DIRECTLY addressed.
You also have the opportunity to work with up to
three different ad motifs in one issue, as selected
from our questionnaire or BPA criteria.
Further details upon request.
Specials: Special Forms of Advertising
Title page gatefold (2 pages)
1: max. 228 mm x 300 mm
2: max. 219 mm x 300 mm
Stamped ad (3 pages)
Size and form of cut-out upon request
1 + 2 + 3: max. 230 mm x 300 mm
(optional: 4 pages also possible)

Specials: Loose Inserts, Bound Inserts and Tip-On Cards
Or what about loose inserts, bound inserts, tip-on postcards?
Loose
inserts
Positioning
loosely inserts are printed matter
enclosed loosely in the paper.
Prices: Total insert in
Germany
Pages: up to 8
Weight: up to 25 g
CPM € 275.-
For each additional 5 g,
we charge € 15.- per
thousand copies. Partial inserts
available upon request. Plus
postal charges, see next page.
Technical Data
The smallest format is 105 x 148
mm and consists of one page
with an area weight of min.
150 g/m2. The format may not
exceed a height of 297 mm and
a width of 220 mm. The max.
thickness of the inserts is 4 mm.
Loose inserts must be supplied
folded and trimmed, otherwise
the “Fogra Recommendation on
the quality of loose inserts from
third parties” is applicable.
Bound
inserts
Positioning
Bound inserts are printed matter
firmly bound into the paper.
Prices
Up to 170 g/m2 paper quality
4 page bound insert: € 14,860.-
6 page bound insert: € 19,380.-
8 page bound insert: € 24,330.-
Bound inserts in other formats and
with more than 8 pages available
upon request. Plus postal charges,
see next page.
Technical Data
Bound inserts, which are smaller than the
format of the magazine/paper, are generally
positioned at the top and with bleed at the
top. They are supplied folded and trimmed
on the sides and at the bottom with a head
trim of 4 mm. Bound inserts consisting of
more than 4 pages must be closed at the
top and cross-folded and designed as one
product. The smallest format that can be
processed is 105 x 148 mm. The thickness
of the bound insert may not exceed 2 mm.
Bound inserts having the same format as
the paper (230 x 300 mm) require a head
and foot trim of 4 mm each and a side trim
of min 5 mm and max. 15 mm, the righthand
sides require a fold of 10 mm. Other
bound inserts are available upon request.
Tip-on
postcards
Positioning
Only at the beginning (righthand
side) or end (left-hand
side) of a sheet in combination
with a carrier advertisement.
Prices
Per thousand € 61.- plus postal
charges. Additional charges to
cover more difficult processing
(e.g. envelopes, concertina-fold
tip-ons, pamphlets) and more
comprehensive tip-on cards are
available upon request.
Charges and discounts for carrier
advertisements are shown in the
valid price list.
Technical Data
Format: min. A6,
max. 20 x 28 cm
Other formats, paper weight
and materials by agreement.
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13

14
Postal charges and Specifications Loose inserts, Bound
inserts and Tip-on Cards
Postal charges (Price per thousand in €)
up to 25 g € 15.-
up to 30 g € 20.-
up to 35 g € 25.-
up to 40 g € 30.-
up to 45 g € 35.-
up to 50 g € 40.-
up to 60 g € 50.-
up to 80 g € 70.-
up to 90 g € 80.-
up to 100 g € 90.-
Subject to modification without notice.
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up to 110 g € 100.-
up to 120 g € 110.-
up to 130 g € 120.-
up to 140 g € 130.-
up to 150 g € 140.-
up to 160 g € 150.-
up to 170 g € 160.-
up to 180 g € 170.-
up to 190 g € 180.-
up to 200 g € 190.-
every other 10 g + € 10.-
Requirements for special forms of advertising including loose inserts,
bound inserts & tip-on cards
Date of order
See schedule for advertising
deadline.
Cancellation deadline
One week before advertising
deadline.
Prices
Prices for all special forms of
advertising and technical costs are
not eligible for discount. The rates
quoted are subject to value added
tax. No discount or agency fee is
payable on postal charges.
Technical requirements
It is assumed that all special forms
of advertising can be processed
mechanically. Should any processing
problems arise as a result of loose
inserts, bound inserts or tip-in
cards, completion of the run has
priority.
Samples
Before accepting the contract,
the publisher must be given a
binding sample (five copies) and,
if applicable, a layout showing sizes
and weights. The deadline for their
submission is the booking deadline.
Delivery quantity
According to circulation,
plus 3 % surcharge.
Liability
Any damage incurred by the
publisher as a result of failure to
observe the technical requirements
for processing special forms of
advertising shall be reimbursed.
Delivery
The individual pallets must be
endorsed with the relevant
quantity and the words
“ChannelPartner Issue No. …”
and delivered carriage-paid to the
following address no later than five
days prior to the date of publication
(seven days for bound inserts and
tip-on cards):
ADV Augsburger Druckund
Verlagshaus
Aindlinger Str. 17-19
86167 Augsburg
Methods of delivery will be notified
after the contract has been placed.
Printing
In return for a fee, the publisher
can carry out the printing of loose
inserts, bound inserts or tip-on
cards, provided digital data are
supplied (see “Technical Data:
Transmission of digital data”).

Customised Publishing – Customised Solutions
You have the ideas, while we provide the customised solutions:
We will be happy to let you benefit from our competence and
experience and to develop an advertising strategy tailored to your
particular wishes, and what’s more: one that will score you points
in every situation.
From customer magazines to newsletters and company brochures:
We will implement your marketing projects with a truly
professional approach. For us, customised publishing means an
all-in package:
Benefit from our competence all the way from the planning
room to its implementation! In this way, you can be sure of
ending up with a professional image and optimally addressing
your target group.
Whether online or offline: we will give you targeted and
individual advice.
Our range of services covers all the steps from design planning,
graphic presentation, editorial input to printing and dispatch of
the finished publication.
Specials: Customised Publishing
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15

Print method
Web offset (Heatset).
Printing stock
upgraded newspaper
ISO 80%.
Print material
digital
Preparation of files
Trim
The minimum trim for bleed
advertisements is 4 mm. Please make
sure that important components of the
advertisement (logos and text) are placed
within 5 mm of the edge of the page.
Printing signs
Corner, fold and cutting signs must be
placed 4 mm outside the picture margin,
the thickness of the printing signs may not
exceed 0.1 mm.
Type fonts
Do not use any system fonts. Use type
cutting and not the type style menu of a
program. Minimum font sizes for negative
type and halftone types 7 points.
Lines and borders
Minimum line thickness 0.3 point s or 0.1 mm.
Colors
Color pictures must only be in CMYK mode.
Special colors (HKS or Pantone), DCS2
formats and Duplex, Triplex must be
separated into CMYK.
Black areas
For multi-color printing, black areas should
be underlaid with approx. 40 % cyanogen
raster value.
Image separation
Must be carried out with the ECI
Offsetprofile 2004, ISOwebcoated.icc.
Profile
Download the profile (ECI Offset 2004.sit)
under www.eci.org/eci/de/060_down-
loads.php
Image resolution
300 dpi
16 Rate card Print
Final proof
Parameters
The final proof must be produced to
the BVD/FOGRA Offset standard,
DIN/ISO 12647-2:2004. www.eci.org
Profile
Download the profile (ECI Offset 2004.sit)
under: www.eci.org/eci/de/060_downloads.php
Download the characterization data under:
www.fogra.org/kontroll/geraete/endlos/
veroeffent/icc/download/Readme04d.pdf
Control elements
The FOGRA-Medienkeil file must be used
for the final proof. The name of the color
parameter used and the name of the
proofer must be printed out. The date and
time of production of the last calibration
must be visible.
Printing stock
The final proof must be produced on paper
with color and surface finish equivalent
to that of the print paper. (Paper type 5
upgraded newspaper, FOGRA30L)
Correction notes
Corrections to contents must be marked on
the final proof. A new final proof must be
produced after any color corrections.
Printing
Circulation printing
In accordance with BVD/FOGRA offset
standard, DIN/ ISO 12647-2:2004
Coloration
Full tone density; the coloration of the
print conforms with the BVD/FOGRA
standard.
Printing stock
Please make sure that the type of paper is
consistent with the state of the art at the
time of printing and can be changed by
the publisher at any time.
Transmission of digital data
File formats
Mac: QuarkXpress, Freehand, InDesign,
Illustrator, Photoshop.
PC: Corel Draw, QuarkXPress, InDesign.
Also: EPS files (fonts to be enclosed),
composite PS files (fonts to be included)
and composite high-end PDF files (fonts
to be included), only to be produced with
Acrobat Distiller (do not use a PDF writer).
Do not use any RGB images! Special colors
cannot be printed, they must be in CMYK
mode. 4 mm trim all round in the case of
bleed-printed advertisements. Minimum
resolution of Tiff- or EPC images 300 dpi.
Where possible use Postscript fonts.
Data carriers
CD-ROM, ZIP-Disk.
Technical Data
Print/Motif
Please send us an appropriate print-out
with each file, for colored (image) products
a colored proof that simulates the
printing and color of the paper.
Data Transmission
MAC ISDN: Grand Central Pro (Leonardo)
+49 (0)89 36086 - 493
FTP: www.idgverlag.de/dispocenter
File name
Please always give a code name as
follows:
publication (ChannelPartner = CP)
and issue number, name of advertisement,
motif if available.
eMail (max. 20 MB)
Anzeigendispoprint@channelpartner.de
Data compression
Mac: Stuffit, SEA or SIT
PC: Win-ZIP

CHANNEL SALES KONGRESS
Virtualisierung
Specials: Events
Channel Test Day
In the field of sponsoring, manufacturers have the chance to
gain valuable insights into the growth markets, to present their
products and deliver appropriate sales arguments. In the course
of test scenarios resellers have the possibility to try and evaluate
products by themselves. Results are published in ChannelPartner
after the event. Take advantage of the opportunity to show your
portfolio of products to your own specific target group in the form
of a presentation and with a fair booth in the exhibition area.
Channel Sales Congress
Server-, storage- and desktop-virtualization are topics moving the
IT industry. Vendors of virtualization systems are dependent on
the aid of qualified resellers. Still there are not enough specialists
for virtualization available on the market.
The Channel Sales Congress Virtualization is a platform to supply
vendors of virtualization solutions with the required contacts to
partners in this field of business.
Chancen 11 – The Corporate Reseller Congress
“Chancen 11” has been the well-established and top-class
get-together of system houses for six years now. Big trends of
the coming months are talked on and over and concrete business
opportunities for system houses are pointed out. Further highlights
of the congress are the presentation of the annual ranking
“Top-25-System houses” as well as the decoration of the “Best
System houses of Germany” awarded jointly by ChannelPartner
and COMPUTERWOCHE.
Channel Sales Day – The Sales Congress
How can I increase my margins and generate sustained business
with solution-oriented sales processes? At the Channel Sales Day,
managing directors and sales managers of systems houses can
meet to discuss these very questions. The key areas addressed
by the Channel Sales Day vary according to the topical, channelrelated
topics of the day.
Note: The General Terms and Conditions of Business for the events will be sent
to you with the order confirmation.
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17

18
CP
Newspapers
03
And the winner is …
Knapp 1.000 Besucher fanden sich Ende November in München auf Microsofts Doppel-konferenz
zu den Themen „Unified Communications (UC) und Business Intelligence (BI)“ Besucher
A
Erfolg durch Programmes
Erfolg eines kleineres Programm
Erfolg eines Programmes
Erfolg eines kleineres Programmes
Neu bei uns im CP forum: Stellen Sie Ihre Lösungen im „CP Showroom“ vor!
IDG Germany sells around
one million copies per
month.
Lead Programs
White papers, webcasts,
case studies and
special newsletters
with a total of 350,000
addresses.
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Online
The broad-coverage IDG
network generates over 16
million visits per month.
IDG Germany – Overall Portfolio
Custom Publishing
IDG Germany offers
tailor-made “Custom
Publishing” projects for
its customers.
Events and Trade Fairs Market Research
More than 60 events each year
shed light on complex topics
from the IT sector, technical
questions and current trends
in the industry.
IT market observation of IDC,
the world’s leading provider,
and in-house market analyses.

IDG Germany – Perfect Targeting on all Channels
Target Groups Print Online Events
Console gamers
Technically advanced
persons
PC gamers
Technically advanced
persons
Professional
Computer users
Technically advanced
persons
Professional
Mac users
Technically advanced
persons
Consumer Electronics:
Early Adopters
Trendsetters
Multipliers
ICT retail trade
Systems houses
Integrators
ISVs
CE trade
Technology oriented
decision-makers
Strategic
IT decision-makers
Senior IT managers
IT professionals
IT and business
decision-makers on
CXO level
03
And the winner is …
A
Erfolg durch Programmes
gamepro.de Congresses
Web events
Awards
Lounges
The lead generating platform: Whitepapers / Webcasts / eTrainings / Case-Studies / Web-TV / Web-Events
gamestar.de Congresses
Web events
Awards
Lounges
pcwelt.de Seminars
Web events
Awards
Lounges
macwelt.de Congresses
Web events
Awards
Lounges
digital-world.de Web-Events
Awards
Lounges
channelpartner.de Web events
Awards
Lounges
tecchannel.de Congresses
Seminars
Web events
Custom events
Lounges
computerwoche.de Congresses
Seminars
Web events
Custom events
Awards
cio.de Congresses
Seminars
Web events
Custom events
Awards
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19

1. 1. Order
1.1 An order within the meaning of the following General Terms of Business shall be
deemed to be the agreement governing publication of one or several advertisements of
a Client for the purpose of dissemination in magazines. The General Terms of Business
of IDG Media shall also apply accordingly to orders for third-party supplements such as
tip-ins, bound inserts or other inserts, provided they are suitable for publication and
distribution. Any digression from these Terms of Business shall not be effective unless
made in writing. No terms and conditions of the Client to the contrary shall apply, even
if IDG Media does not object in a given instance.
1.2 The order shall not be effective until accepted by written order confirmation, unless
agreement on the conclusion of contract has been reached in a different manner, especially
before written confirmation of the order.
2. Execution
2.1 There shall be no entitlement to inclusion of advertisements in particular issues,
particular editions or at particular places in the publication. IDG Media will be free
to position an advertisement in an appropriate place, unless its placement has been
agreed for a particular issue, a particular edition and a particular place in the
publication provided that the print material is supplied to IDG Media in good time.
IDG Media will otherwise be entitled to position it in a suitable place in a different
issue. Exclusion of competitors is not possible. In the case of classified advertisements
IDG Media guarantees that they will be printed in the relevant classified section,
without this requiring explicit agreement
2.2 If the Client is granted the right to order individual advertisements within the
purview of an Agreement, the order is to be executed within one calendar year after
the conclusion of agreement if nothing else is agreed during the term of the master
contract.
3. Right of Refusal
3.1 IDG Media reserves the right to turn down advertising and supplement orders –
including individual advertising texts and supplements in the case of master contracts –
on grounds of content, origin or technical form in compliance with standard principles
of IDG Media materially justified by customary practice in the industry, if their content
violates the law, infringes regulations of the authorities or offends common decency
or their publication is deemed to be unreasonable for IDG Media. To this extent,
IDG Me-dia may withdraw from orders already confirmed – including from individual
partorders based on master contracts – if it is not until after conclusion of the Agreement
that IDG Media becomes aware of the content, origin or technical form of an
order that would have entitled it to reject the same. Moreover, orders of supplements
will not be binding on IDG Media until after presentation of a sample of the
supplement and its approval.
3.2 No supplements, whose format or getup give the reader the impression of their
being an integral part of the magazine or which contain third-party advertisements,
will be accepted. The Client will be notified of rejection of the order without delay.
Any advertisements, which on account of their artistic design are not recognizable as
advertising, will be clearly marked by IDG Media with the word “advertisement”.
4. Delivery of Print Material
4.1 The Client shall be responsible for the timely delivery of faultless print material or
supplements. The Client shall, when so required by IDG Media, immediately replace any
print material that is visibly unsuitable or damaged. The costs of producing ordered print
material as well as of major changes to originally agreed versions which are requested
by the Client or are attributable to the Client on account of the technical quality of the
print material supplied, shall be borne by the Client.
4.2 Where any defects in the print material are not immediately recognizable, but
only become apparent during the printing process, the Client shall not be entitled to
file any claims in case of inadequate printing. Print material will be returned only at
the express wish of the Client. The obligation for safekeeping ends three months after
the last publication. IDG Media will have no obligation to examine the content of
advertisements and their legal admissibility.
5. Proofs
Proofs will be supplied only on express request; the Client shall bear responsibility for
the correctness of the returned proofs. IDG Media will consider only those corrections by
the Client that are notified to it within the period set on dispatch of the proof.
20 Rate card Print
General Terms and Conditions of Business
6. Warranty
6.1 In the case of bilateral mercantile transactions, the Client is obliged to notify
possible defects immediately after the placement of the advertisement, after they
have come to his attention or on discovery. In the case of a failure to fulfil the
requirement to give notice of defects the placement of the advertisement shall be
deemed as approved.
6.2 In the case of wholly or partially illegible, incorrect or incomplete printing
of an advertisement attributable to IDG Media, the Client shall be entitled to
subsequent performance through placement of a make-good advertisement
free from any defects, however only to the extent to which the purpose of the
advertisement was impaired. Should IDG Media fail to meet this obligation within
a reasonable fixed period or if the makegood advertisement is also defective,
then the Client may in the case of single advertisements demand reduction of the
remuneration or withdraw from the Agreement; in the case of master contracts the
Client may only demand reduction of the remuneration relating to the defective
partial service.
6.3 In the case of errors of any type whatsoever resulting from transmission by
telephone, IDG Media will not be liable for the correctness of the acceptance of
the order.
7. Liability
7.1 IDG Media will be exclusively liable for damages arising from intent, gross
negligence and missing guaranteed properties. In all other instances, IDG Media
will be liable only in the event of breach of a substantial obligation, or upon
delayed performance or owing to impossibility of performance, for damages
whose occurrence had to be reasonably expected at the time of the conclusion of
the Agreement, not, however, for damages that have arisen fortuitously or indirect
damages or consequential damages.
7.2 Liability with respect to businessmen for gross and ordinary negligence, in the
case of vicarious agents who are not statutory agents or senior executives, also in
the case of intent, is limited to the customarily and typically foreseeable damage
in such cases as cannot be controlled by the Client. With negligent breach of a
substantial obligation the liability of IDG Media will be limited at the utmost to
the amount of the agreed remuneration.
7.3 Statutory liability for personal damage and in accordance with the German
Product Liability Act remains unaffected, IDG has the option of the plea of
contributory negligence.
7.4 The Client is entitled only to claim damages from IDG Media owing to defects to
the extent that IDG is liable under Articles 276, 278 BGB (German Civil Code).
7.5 Insofar as IDG Media is obliged to pay damages it shall treat the Client as if
the Agreement had not been concluded; damages owing to non-performance are
excluded.
8. Terms of Payment
8.1 If the Client does not make an advance payment, any invoices and voucher
copy will – if so agreed – be sent forthwith, but where possible within 14 days of
publication of the advertisement. The prices of the advertisements will be based
on the relevant valid price list. In the event of any changes, the new conditions
will in the case of price reductions also apply immediately to current orders, and
in the case of price increases one month after notification of the respective valid
conditions in the imprint or other suitable place in the magazine. In the case of a
price increase the Client has the right to withdraw from the Agreement. The Client
is obliged to exercise this right within 5 working days after receipt of the information
of the price increase. The price will be due immediately on publication of the
advertisement and payable within 20 days of receipt of the invoice, unless any
other term of payment or advance payment is agreed in a given instance. Where
the time of receipt of the invoice is not certain, the Client – provided it is not the
user – shall be deemed to be in default no later than 20 days after the due date
and publication of the advertisement.
8.2 In their contracts with, and offers and invoices to, the advertisers, advertising
agencies and other advertising brokers are obliged to adhere to the price lists of
IDG Media.

9. Discounts
9.1 Any discounts for early payment will be granted as provided in the price list. Any
agreed or granted discounts for the placement of several advertisements or on conclusion
of master contracts will apply only if the respective quantity and time frame are adhered
to. Failure to comply with the agreed quantity or the time frame will entitle IDG Media to
subsequently charge the discount in proportion to the difference between the discount
granted and that corresponding to the quantity actually purchased.
9.2 The application of a group discount to subsidiaries shall be subject to written proof of
a capital tie-up at a minimum rate of 50%. Any remuneration granted by IDG Media for
the procurement of business may not be passed on by the Client either in whole or in part.
10. Default of Payment
10.1 Should the Client be in default with a payment, IDG Media will be entitled to demand
without prior notice default interest until receipt of the payment pursuant to Art. 288
Para 2 BGB (German Civil Code), or pursuant to Art. 288 Para 1 BGB and to charge
collection expenses.
10.2 If IDG Media learns after conclusion of the Agreement that its pecuniary claim against
the Client is jeopardized by lack of solvency on the part of the Client due to its poor
financial circumstances then IDG Media may - notwithstanding any payment agreements
- demand advance payment for any placements already made, immediate payment of any
outstanding invoices, even if not yet due, reject further placements of advertisements or
withdraw from the Agreement.
11. Voucher Copy
In the case of advertisements, IDG Media will, by special agreement, supply a voucher copy
with the invoice. Depending on the type and scope of the advertising order, excerpts from
the advertisements, tear sheets or complete voucher copies will be supplied. If it is no
longer possible to procure a voucher copy, a legally binding certificate from IDG Media on
the publication and dissemination of the advertisement will be provided in its place.
12. Keyed Advertisements
In the case of keyed advertisements, IDG Media will exercise the due prudence of a
businessman with respect to the safekeeping and timely forwarding of offers.
Registered letters, express letters and other forms of delivery and communication will
be forwarded by IDG Media only by normal mail. The replies to keyed advertisements will
be kept for 4 weeks. Any communications which cannot be delivered in this period will be
destroyed.
13. Defaults in Performance
IDG Media will not be liable for any performance delays arising as a result of force majeure,
strike, lock-out, business disruptions or other equivalent events. After cessation of such
an event, IDG Media may publish advertisements in the next possible issue of the printed
publication or it may withdraw from the Agreement in whole or in part. To this extent, the
Client shall not be entitled to claim any damages.
14. Privacy Policy
14.1 IDG Media gives its assurance that the order will be executed exclusively in accordance
with the provisions of the Federal Data Protection Act (Bundesdatenschutzgesetzes, BDSG)
and other legal regulations relating to data protection. The personal data provided by the
Client as part of the execution of the order, especially the placing and the processing of
the order, will be stored in a machine-readable manner, processed and used exclusively
for this purpose, unless the Client has consented to another type of use, as well as for the
purpose of invoicing and remuneration.
14.2 The Client authorises IDG Media to acquire, process, store and use its personal data
within the scope of the order placing and processing insofar as this is necessary to carry out
the placement of the advertisement and the respective invoicing. IDG Media is furthermore
authorised to access the personal data relinquished to it for the maintenance of its working
condition. To this extent IDG Media guarantees that it will treat the data relinquished to it
as confidential.
14.3 The Client may at any time view free of charge its personal data stored with IDG
Media. The Client may address an inquiry in writing to IDG Media for this purpose.
14.4 Within the purview of the statutory data protection regulations IDG Media undertakes
to use the Client’s data known to it from the mandate relationship, unless the Client has
consented otherwise to IDG Media making further use of these data, exclusively for the
fulfilment of the purposes of these
General Terms of Business, to preserve the confidentiality of the data and to enjoin its
employees to observe the same secrecy in accordance with the legal requirements.
General Terms and Conditions of Business
15. Granting and warranty of rights
In placing the order the Client gives its guarantee and assurance that it is the
unqualified holder of all exploitation rights in the advertisements that are
required for the placement of the advertisement.
The Client shall to this extent indemnify IDG Media against any and all claims
of third parties that may arise from the violation of legal regulations.
In cases of dispute the Client undertakes to indemnify IDG Media from the
costs of a necessary legal defence and to support it with all necessary information
and documents in a legal defence with respect to third parties.
16. Place of Jurisdiction and Applicable Law
The place of jurisdiction and performance shall be Munich, where IDG Media
is domiciled, if the Client is a qualified businessman, if it has no general
place of jurisdiction in Germany, it has moved its place of domicile or place
of habitual residence after conclusion of the Agreement to somewhere
outside the territory covered by the law, or if its place of domicile or place of
habitual residence is not known at the time when legal proceedings are instituted.
Otherwise the general place of jurisdiction of the Client shall apply.
The laws of the Federal Republic of Germany shall apply to the exclusion of
UN purchase law (CISG).
17. Final Provisions
17.1 All information, consents, communications or inquiries about these
Terms of Business are binding only in writing. Dispatch by e-mail is equivalent
to the written form. In the case of dispatch by fax or e-mail the date
when this is received by the other partner respectively is relevant.
17.2 The General Terms of Business and any other written agreements will
retain their validity, even if any individual provisions should prove to be
invalid. The provision in question shall then be construed in such a manner
as to achieve as far as possible its originally intended commercial and legal
objectives.
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The Concept - ChannelPartner.de and ce-business.de
ChannelPartner.de is the leading online platform for
dealers, systems houses and service providers operating
in the fields of information technology (IT), telecommunications
(TC) and consumer electronics (CE).
ChannelPartner.de plays a vital role in helping dealers to
define the strategic focus of their companies, to choose their
suppliers and to put together their assortment of products.
ChannelPartner.de is consistently and dynamically aimed
at the needs of the dealers and generates more than 1.99
million Page Impressions a month (IVW, October 2009).
With currently a total of thirteen special eMail newsletters
and over 75,000 recipients from the retail trade, the CP
ePaper and smartphone services, high coverage rates are
achieved among dealers. Measurable campaign efficiency
and targeted lead generation are the strong points of the CP
platform.
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ChannelPartner Online
ChannelPartner.de sections:
News
Products
Tests
Companies & Markets
Trade
Business-Tipps
Community
Service

@
Subject:
Homepage
Publisher:
IDG BUSINESS MEDIA GMBH
Mailing address:
80704 München
Postfach 40 04 67
80807 München
Lyonel-Feininger-Str. 26
Tel.:
+49 (0)89 360 86-0
Telefax:
+49 (0)89 360 86-389
(Editorial Team)
+49 (0)89 360 86-392
(Advertising)
Managing Director:
York von Heimburg
Publishing Manager:
Canio Martino -526
Chief Editor:
Christian Meyer -396
Director Advertising Sales /
representative Publishing
Manager
Sascha Neubacher -190
Memberships:
ChannelPartner is a
member of ivw.
Page impressions and
visits:
1,998,117 Page Impressions
799, 665 Visits
(IVW, October 2009)
Frequency of publication
Newsletter:
Daily NL:
2 x daily
Consumer Electronics:
2 x weekly
Display & Beamer:
1 x weekly
Law:
1 x weekly
Distribution & Logistics:
1 x weekly
Telecommunications:
1 x weekly
Storage:
1 x weekly
Mobile Computing:
1 x weekly
Security:
1 x weekly
Printing & Archiving:
1 x weekly
Virtualization:
1 x weekly
Latest tests:
Every 2 weeks
Server & Green IT:
Every 2 weeks
Mac & Co.:
Every 2 weeks
networks:
Every 2 weeks
Tax & Finance:
Every 2 weeks
Management & Careers:
Every 2 weeks
Bankers:
HypoVereinsbank München
Account No.32 246 087
Sort Code 700 202 70
Postbank München
Account No. 04808 68 803
Sort Code 700 100 80
Media-Hotline
Director Advertising Sales /
representative Publishing
Manager
Sascha Neubacher
Tel.: +49 (0)89 36086-190
sneubacher@idgmagazine.de
Assistence/Media Hotline
Nicole Bergmair
Tel.: +49 (0)89-36086-210
Fax: +49 (0)89-36086-99-210
nbergmair@idgmagazine.de
Senior Account Manager
Thomas Jank
Tel.: +49 (0)89 36086-729
tjank@idgmagazine.de
Publishing Data
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Newsletter Subscribers
Distribution &
Logistics NL
Management &
Careers NL
Tax & Finance NL
Daily-Newsletter
Law-Newsletter
Blitz-Newsletter
SMB-Newsletter
CE-Newsletter
Telecommunications NL
Assembly NL
Whitepaper
Total recipients net
Latest Tests
GreenIT
Source: Newsletter Database ChannelPartner, October 2009
Development of page impressions and visits
2,200,000
2,000,000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
0
Source: IVW, October 2009
Oct. Nov. Dec. Jan. Feb. March April May June July Aug. Sept. Oct.
08 08 08 09 09 09 09 09 09 09 09 09 09
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33,132
32,880
31,644
38,534
23,627
22,647
24,348
17,011
15,029
14,237
7,223
77,510
14,618
39,871
Statistics
Page Impressions
Visits

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Position of CP Newsletter recipients
Board member, owner,
managing director
Comm./technical
employee
Head of department
Other
Head of division
Branch manager
Source: ChannelPartner Database, as of October 2009
Basis: 36,813 qualifying Newsletter recipients
Function of CP Newsletter recipients
Company
management
Sales/distrib.
Procurement,
purchasing
System analysis,
planning & counseling
Marketing/advertising
Other
no reply
Development
Coaching/training
Source: ChannelPartner Database, as of October 2009
Basis: 36,813 qualifying Newsletter recipients
57%
16%
10%
9%
7%
57%
18%
7%
4%
5%
4%
3%
1%
1%
Structure of Newsletter Recipients
Decision-making powers of CP Newsletter recipients
sole decision-maker
advisory capacity and
co-decision-maker
only advisory
no reply
Source: ChannelPartner Database, as of October 2009
Basis: 36,813 qualifying Newsletter recipients
Target markets of CP Newsletter recipients
Industrial
workers
The professions
IT services
Skilled crafts
Industry
Public
administration
Trade, banks,
insurance
Education and
apprenticeship
Public health
Source: ChannelPartner Database, as of October 2009
Basis: 36,813 qualifying Newsletter recipients
69%
53%
54%
54%
51%
41%
42%
34%
31%
61%
27%
11%
1%
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Forms of advertising on
www.channelpartner.de
ChannelPartner.de is aimed at trading companies, IT, CT,
CE dealers and service providers in Germany, which generate
their added value from the re-sale of IT and telecommunications
products as well as consumer electronics products or significantly
influence purchase decisions by offering the right services and
acting in an advisory capacity.
The site offers a wide range of forms of advertising optimally
tailored to your particular needs. It is an efficient platform for
brand and lead-oriented communications.
Classic forms of advertising
• Banner
• Leaderboard
• Rectangle/Content ad/MPU
• Text ad
• Skyscraper
• Featured link website
• Keyword advertising
• Wallpaper/Hockey stick
• Layer and half-page unit
• Peelback
Special forms of advertising
• Knowledge Centers
• CP TV/Spots
• Webcast/Podcast
• Partner Zone/Landing Page Deluxe
• Sponsoring/Advent calendar
• Lead generation
• Infoboard
• Print/loose insert express
• Webevent
• ChannelShop
• IT Scopes
• CP Partner Info
• Print out Sponsoring
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Forms of Advertising at a Glance
Newsletter-forms of advertising
• Full-size banner
• Text insertion
• Sponsored link
• Teaser box
• Response panel package
• Special Newsletter
• Stand-alone Newsletter

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Forms of Advertising
The classic forms of advertising!
Banner (full-size/half-size)
On ChannelPartner online you can place all the current
banner file formats, irrespective of whether they are
animated GIF, complex nanosite or flash banners.
Java applications can also be logged in via our system.
Banner ads can be inserted as rotating bookings across
the whole website or even in individual sections. In this
way we can help you to address your target group more
accurately. The banners are supplied entirely to suit your
particular wishes with the number of contacts you have
specified within the selected time frame.
Leaderboard
Leaderboards use the whole width of the site with
728 x 90 Pixel and are therefore more conspicuous than the
full-size and half-size banners.
Rectangle / Content Ad / MPU
The rectangle is a large-scale form of advertising that is
integrated centrally into the editorial content of the website.The
area of 336 x 280 Pixel can be used for graphic
elements as well as for text contents with logo.
Through its catchy integration you can achieve excellent
awareness values
Text Ad
Text ads are ideal for lead generation. Create top
awareness ratings by placing these ads inside the contents.
This form of advertising can also be used to transport
complex messages. The company logo can also be
incorporated at any time (120 x 60 Pixel).
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Perhaps the biggest banner
in the world
Skyscraper
Skyscrapers belong to the banner family, but are bigger
and more conspicuous than customary formats. This
allows you to communicate a large volume of information
to your target group. Thanks to its prominent position,
your advertising message is sure to achieve high advertising
impact.
100 characters
linked with your site
Featured link website
The featured link is integrated inside the contents on
the homepage. This form of advertising is the optimal
way for you to quickly and directly provide your target
group with information about jobs, new products, seminars
and congresses, for example. The text information having a
maximum length of 100 characters incl. link leads to a site
defined by you.
Searched ...
found and shown!
Keyword advertising
Search terms you have entered in our search engines cause
your advertising banner to be faded in exclusively on the
relevant results sites. You can use the whole portfolio of IDG
Business Verlag GmbH and incorporate it into this keyword
advertising within all business-to-business websites in
parallel. We therefore offer you the ideal way to achieve top
target group affinity.
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Forms of Advertising

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Forms of Advertising
Hockeystick/Wallpaper
The wallpaper colors the whole background of the
homepage or a section.
Due to the size of the advertising space, your advertising
message can achieve an extremely high attention value.
This means that it is embedded in the consciousness of the
users, which increases its recall value. The wallpaper colors
the entire background of the homepage or a section.
Layer and half-page unit
An innovative form of online advertising is the layer,
which appears for a short period in the editorial contents
of ChannelPartner.de. This enables large multimedia
elements to be incorporated without long waiting times.
The impact of the layer as a form of advertising break is
therefore similar to that of the classic TV spot.
Peelback
Peelback is a form of advertising that unrolls over
the contents of Channelpartner.de in mouse-over
functions. With this very catchy and innovative form
of advertising you are sure to achieve high advertising
impact among users.
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The ultimate in directness!
Newsletter advertising
From Monday to Friday, ChannelPartner online dispatches
newsletters that make an optimal platform for a wide
range of advertising options – ranging from classic banner
to customized newsletter. Thanks to the targeted editorial
environment, the newsletters provide daily reports on the
most interesting pieces of news from the ICT and CE
trade. ChannelPartner daily reaches over 29,000
subscribers* twice a day (Monday to Friday). Other themes
covered by the newsletters include law, consumer
electronics, tax & finance as well as management & careers.
*Status October 2008
Types of advertising options
A full-size banner can be positioned in the head of the
newsletter, where it is immediately visible. All newsletters
are dispatched in HTML format.
Full-size banner / Leaderboard
A full-size banner can be positioned in the head of the
newsletter, where it is immediately visible. All newsletters
are dispatched in HTML format.
Text insertion
The text insertion is embedded in the editorial reports and
given a background color. You have up to 400 characters
incl. link at your disposal for transporting your advertising
message to a qualified target group.
Sponsored Link
The sponsored link gives you the chance to quickly and
directly inform your target group about seminars,
congresses, jobs or new products, for example. The link
having a maximum length of 100 characters leads directly
to a site defined by you.
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Forms of Advertising in the Newsletter
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Forms of Advertising in the Newsletter
Take three!
Response panel package
The response panel package contains a large text box of
150 x 300 Pixel, which appears five times in succession in
the newsletter and for a whole week on the ChannelPartner
online website.
In addition, you also get a text insertion in the newsletter.
This innovative form of advertising Bitte therefore aktuellen contains text
and image design features (logo), Screenshot!
thus creating awareness
and conveying information both at the same time.
Advantages of the text box ⁄ response panel
• up to three links
• all of which can be evaluated individually
• a good direct marketing and market research tool for
diversifying a campaign
• branding via logo
• production costs only a fraction of customary forms
of advertising
It’s the content that counts!
Special newsletter
Editorial contents that cover a specific theme tailored to
your environment are dispatched in a special newsletter to
the entire subscriber base. Your advertising message thus
appears in a special environment and is ideally placed for
reaching the required target group. The advertising space
available to you on an exclusive basis includes a full-size
banner, skyscraper, your logo and of course also a text ad.
Stand-alone newsletter
We select our database to your specifications and then send
out an exclusive newsletter with your contents, but having
the look and feel of ChannelPartner. Please let us have your
selection criteria and we will make you an attractive offer.
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Knowledge Centers -
top themes bundled!
Knowledge Centers
The so-called Knowledge Centers are a special feature
offered by us: top themes are bundled and clearly
presented in special news sections. In addition to up-tothe-minute
news reports, they also cover in particular
background information, analyses, studies, white papers
and workshops. Take advantage of the opportunity to
exclusively sponsor a section of the Knowledge Center.
The following forms of advertising are available:
Full-size banners (468x60) or leaderboard (728x90),
MPU (336x280) and skyscraper (up to 160x800) plus
2 text insertions in the daily ChannelPartner Newsletter.
• Law
Current rulings and practical information for entrepreneurs.
• Management & Careers
Business know-how and ideas factory for managers and
employees.
• Assembly
News, new components, tests.
• Tax & Finance
Useful tips, information and news about money matters.
• Security
Products, trends and solutions in the field of IT security.
• Display, Beamer & TV
Technologies, LCD- and Plasma-panels, end devices
• Mobile Computing
Notebooks, PDAs, handhelds and smartphones.
• Navigation solutions
News, new products, channel initiatives of manufacturers
and distributors.
• Cellphones & smartphones
News, new products, tests, sales charts and datasheets
• Unified Communications
Information and updates on the megatrend for system
houses
• SMB
IT solutions for the target group of small and
mediumsized businesses.
• Storage
News and products relating to storage solutions.
• Virtualisation
Tips and solutions on the trend theme
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Special Forms of Advertising

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Special Forms of Advertising
Internet television is ‘in’
The editors of ChannelPartner are breaking new ground in
up-to-the-minute reporting. As a additional source of information
for visitors to the website, they are now offering
film sequences as well. Internet television – or ‘CP tv’ as
we call it – is a new way of stimulating the interest of readers
with moving pictures and news from the industry.
Bitte aktuellen
Screenshot!
As an example, a professional television team records
interviews by the editors with big names in the industry.
Broadcasting formats with plenty of strong views are also
offered on CP tv. In the series “Ansichtssache”
(A Matter of Opinion), two editors discuss interesting events
that have happened in the market – whether they are
personnel announcements, product presentations, company
news or new technologies. In this way, dealers can, for
example, obtain a clear picture of the sales potential of a
particular product and are in a better position to judge how
market developments will affect them.
And nor is there any shortage of genuine reader service on
CP tv. In interviews with lawyers specializing in IT and
trade and industrial law, ChannelPartner readers are
presented with information on interesting topics offering
lots of added value.
Great importance is attached to the practical side – the
knowledge communicated can be used right away.
Reports on trade fairs, roadshows and other industry events
round off the offerings of topical TV contributions from the
industry for the industry.
Details of CP tv sponsoring opportunities are available
upon request.
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3, 2, 1 … - with sound and pictures
right up close to the user!
Webcast
With attractively prepared video and/or audio streams, ChannelPartner.de offers
you the ideal way to reach your target group with completely new media and
contents. As an informative editorial event, a webcast covers the demand for
information of specific IT communities, which can interactively take part in experts’
discussions on the web via live surveys or live question-and-answer sessions.
Live Webcast
• Duration: approx. 1 h + sound check
• Development of a registration web page including information on speakers and agenda
• Briefing of referees
• Live moderation and introduction to themeo
• Integration of a survey incl. evaluation
• Reporting
• Recording and allocation as an on-demand webcast
• For own use licence an additional charge will be imposed
Bewerbung
• FPFC advertisement in ChannelPartner
• Invitation mailing to CP newsletter recipients
• Reminder mailing to participants 1 h before webcast
• 2 weeks of preparatory banners on www.channelpartner.de and in
ChannelPartner newsletters
Premium Webcast
• Live Webcast in the IDG studio in Munich (duration: approx. 1 h + sound check)
• Entire project management, conception and creation
• Development of a registration web page including information on speakers and agenda
• Briefing of referees
• Professional live moderation and introduction to theme by an editor in the studio
• Integration of a survey incl. evaluation
• Extensive reporting
• Recording and allocation as an on-demand webcast
• 12-month hosting of webcast and transmission of leads
• For own use licence an additional charge will be imposed
Bewerbung
• FPFC advertisement in ChannelPartner
• Invitation mailing to CP newsletter recipients
• Reminder mailing to participants 1 h before webcast
• 4 weeks of co-branded preparatory banners (skyscraper, leader board, MPU)
on www.channelpartner.de and in ChannelPartner newsletters
• Featured link and sponsored link on www.channelpartner.de and in
ChannelPartner newsletters
• Co-branded creatives feature a function of recommendation and enhancing
each other’s image
… audibly good and up-to-the-minute!
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Special Forms of Advertising
Podcast
Podcasts are spoken news or audio reports that are provided on ChannelPartner.de in the form of MP3 files.
costs
5.900 € n/n
costs
19.000 € n/n

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Special Forms of Advertising
Place yourself in the very heart
of your target group!
PartnerZone
We offer you an eye-catching presence in an environment
focusing on a specific theme.
You have the chance to optimally position your company or
your brand and to act as a sponsor for a particular topic.
With a PartnerZone placement, you can book a four-week,
editorial microsite that can be accessed directly from the
homepage and is bombarded with online advertising – or
in the case of the Premium version even with online and
offline advertising! Inside the PartnerZone, all the possible
online forms of advertising are placed at your disposal on
an exclusive basis.
Landing Page Deluxe
You provide the input, we look after the implementation! With
the Landing Page Deluxe we will create a complete theme
world for you: This microsite is designed to suit your own
particular requirements - and it is filled with the content you
consider to be important. We offer you an overall customized
concept for your Landing Page Deluxe and guarantee strong
advertising presence on ChannelPartner.de and in our newsletters.
Sponsoring
For the past nine years, ChannelPartner.de has been offering
the popular “Channel Cup” soccer betting game on the
website. With a steadily growing number of betters and page
impressions the Channel Cup has become a firm fixture on
the site. Specially designed advertising offers for the
Channel Cup project enable your company to optimally
address its target group and so provide an ideal framework
for image transfer and for presenting product innovations
and product information.
Advent Calendar
The ChannelPartner Advent Calendar is the ideal medium
for your company to place its highlight products in the pre-
Christmas period. Its functional and easy-to use design will
animate you to join in. Crossmedia advertising in the print
and online versions make sure that your product and your
company logo are optimally positioned.
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Lead Generation
central IT is an information database for IT decisionmakers
that generates addresses for your new business.
Generating addresses by means of white papers, case
studies and webcasts has the following advantages:
• It is a cost-effective and time-efficient marketing and
communications instrument
• direct, prompt measurement of results (ROI), if required
up-to-date daily reports
• fast response to new, topical target groups and products
The process of lead generation
• IT decision-makers and IT experts have free access to
white papers, case studies and webcasts.
• The qualified leads are generated via the registration
process.
• The addresses are analyzed and/or filtered according to
customer specifications (e.g. professional position, size of
company, decision-making powers, etc.).
• The qualified leads can immediately be used for sales and
marketing activities.
central IT is available as a website in its own right and is
also homogenously integrated into the B2B publications of
IDG as a client.
Pricing:
White paper: fixed hosting fee + variable lead rates
Webcast: upon request
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Special Forms of Advertising

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Forms of advertising
Type Size Basic rate €
Full-size banner 468 x 60 85.- CPM
Half-size banner 234 x 60 55.- CPM
Leaderboard 728 x 90 105.- CPM
Rectangle/Content ad/MPU 336 x 280 195.-CPM
Text ad 336 x 280 or 120 x 60 Logo 120.- CPM
Special forms of advertising
approx. 400 characters text incl. link
Skyscraper up to 160 x 800 180.- CPM
Textlink ⁄ Featured Link Website (Content) 100 characters incl. link 1,249.- per week
Keyword advertising 468 x 60 85.- CPM
Hockeystick/Wallpaper upon request 225.- CPM
Layer/Halfpapge-Unit upon request upon request
Peelback upon request upon request
Type Size Basic rate €
Knowledge Center Sponsoring 6,900.- for 4 weeks
CP-TV upon request upon request
Webcast upon request 5,900.-
Podcasts upon request upon request
PartnerZone upon request upon request
Sponsoring ChannelCup upon request upon request
Lead Generierung Central-IT upon request upon request
Streaming ads upon request 215.- CPM
Opening page upon request upon request
ePaper upon request upon request
Sponsoring Advent Calendar upon request upon request
Newsletter
Type Size Basic rate €
Newsletter text ad opt. logo 400 characters incl. link 980.- per dispatch
Newsletter text ad + logo 400 characters incl. link + logo 120x60 1,380.- per dispatch
Rates and Formats
Newsletter full-size banner / leaderboard / MPU 468 x 60 / 728 x 90 / 386 x 280 2,350.- / 2,850.- / 3,350.- per week
Text link/Featured newsletter 100 characters incl. link 1,249.- per week
Newsletter teaser box 150 x 300 400.- per dispatch
Newsletter response panel package 150 x 300 3,000.- per week with 1 link
3,500.- per week with 2 links
4,000.- per week with 3 links
Ed. special newsletter upon request upon request
Stand-alone newsletter HTML 4,650.- per dispatch
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Technical Data
All other forms of advertising/formats are available upon request!
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Technical Data/Discounts
Form of advertising Formats Volume of data
Full-size banner 468 x 60 25 KB
Half-size banner 234 x 60 25 KB
Leaderboard 728 x 90 30 KB
Rectangle 336 x 280 30 KB
Text ad 120 x 60 logo
approx. 400 characters text incl. link
30 KB
Skyscraper uo to 160 x 800 30 KB
Newsletter full-size banner / leaderboard 468 x 60 (no flash) / 728 x 90 (no flash) 25 KB
Newsletter sponsored link 100 characters incl. link 25 KB
Response panel package Logo 120 x 60 text
per link max. 60 characters
25 KB
Keyword advertising 468 x 60 25 KB
Discounts*
from euro per campaign:
€ 10,000.- = 5 % discount
€ 20,000.- = 10 % discount
€ 30,000.- = 15 % discount
from € 50,000.- = 20 % discount
* This does not apply for annual agreements.
Delivery address
for advertising materials: tjank@channelpartner.de
• Weekly change of banner possible without surcharge
• Banner series are supported
• Forms of advertising with integrated sound cannot be accepted
• Exit button required for all layer formats
• Animation should not be visible on the site for longer
than eight seconds
• All current file formats
• Rich media for no surcharge
• Flexible targeting by: day of the week, time of day,
operating system, browser, country
• Capping per user is possible at any time
• Booking units: homepage, sections, ROS
Delivery of advertising materials:
• No later than three working days before start of campaign.
If supplied later, we cannot assume any guarantee.
• Delivery of data as mail attachment:
Data only in packed form (Zip) and only as attachment. Do
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Flash Tracking Kit Brief Instructions
Back in the summer of 2001, Macromedia and DoubleClick
jointly developed the “Flash Tracking Kit“ for counting clicks
on flash-based advertisements in the DART AdManagement
System. Note: This new method with all its advantages will
function on Flash 4 and above (if, however, an older software
version is used, the clicks can be counted by using DART
ClickCommand).
Brief instructions for the Flash Tracking Kit:
1. In the not yet compressed Flash ad (.fla format) go to the
“getURL action“ menu
2. In the “URL” field, do not insert the full URL, but: clickTag
3. On the right-hand side next to the URL field, activate the
”Expression“ box
4. In the “Window“ field (below the URL) write: _blank
(do not activate the relevant “Expression“ box here (!))
5. Leave the “Variables” field unchanged at Don‘t send
6. Export the file as swf file
More detailed information can also be found under:
http://www.macromedia.com/resources/richmedia/tracking/
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
In order to be able to incorporate the flash-based advertisement
into the DART AdManagement system, IDG needs the following
data and information from you!
1. The completed swf file (maximum volume of data: 35 Kb)
2. A .gif file of the same Pixel size as the Flash file (this “back-up-
gif” is used when no Flash plug-in support is available)
3. The clickthrough URL or URLs, which the Flash file is
to link up with
4. If available: the background color (bgcolor) of the .swf file
5. Details of the Flash version in which the .swf file was saved
Technical Data Flash
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1. 1. Advertising Order
1.1 For the purpose of the following General Terms of Business, an order shall be deemed to be the agreement
governing the placement of one or several advertisements by the Client in information and communication services,
particularly the Internet, for the purpose of disseminating the advertisement through IDG Media.
1.2 The advertising order is subject exclusively to these General Terms of Business and the price lists of IDG Media
which form a substantial part of the order. No terms and conditions of the Client to the contrary shall apply, even if
IDG Media does not object in a given instance.
2. Advertising material
2.1 For the purpose of these General Terms of Business advertisements can consist of one or a number of the
following elements listed below:
- an image or text,
- sound sequences and/or moving images (e.g. banners),
- a sensitive area which if clicked on creates a link to additional data at an online address specified by the Client in
the sphere of the Client or of a third party.
2.2 Any advertisements which on account of their design are not recognisable as advertising will be clearly
marked as such.
2.3 As a basic principle applicable formats for the placement of advertisements are those formats that are specified
in the relevant valid price list of IDG Media. Special formats and special types of advertising are possible after prior
consultation and by special agreement with IDG Media.
3. Conclusion of Agreement
3.1 On principle, the Agreement is concluded by written order confirmation or by e-mail, provided there are no
contrary individual agreements by the parties. The General Terms of Business also apply to the confirmation of orders
placed either personally or by phone.
3.2 With orders placed by advertising agencies the Agreement is concluded with the agency in the absence of other
written agreements. If the advertiser itself is to become the Client, the advertiser has to be identified by name by the
advertising agency. IDG Media is entitled to request a proof of mandate from the advertising agency.
3.3 Advertising orders placed by several clients or other interested parties within one advertisement presentation
(e.g. banner-popup advertising) requires the conclusion of an additional agreement in writing or by e-mail by all
parties involved.
3.4 The order must be received at the latest 3 working days before the commencement of the placement, unless
exceptions to this have been agreed. The conditions specified in the order confirmation are relevant for the placement
and proper performance.
4. Execution
4.1 If the Client is granted the right to order individual advertisements within the purview of an Agreement, the order
is to be executed within one calendar year after the conclu-sion of agreement if nothing else is agreed during the
term of the master contract. If the Client fails to observe the one-year period, the Client is obliged to repay
IDG Media the difference between the discount granted and that corresponding to the quantity actually purchased.
4.2 The Client shall be granted the right to place additional advertisements exceeding the quantity specified in the
order within the agreed period or the period stated under Item 4.1 provided that IDG Media has capacity available.
5. Right of Refusal
5.1 IDG Media reserves the right to reject and refuse advertising orders – including individual calls within the purview
of a concluded agreement comprising several advertisements – on grounds of content, origin or technical form
or owing to the website to which it is linked in compliance with standard, materially justified principles. The same
shall apply, if the adverts or the website to which they are linked violate the law and/or in-fringe regulations
of the authorities or if their content has been objected to by the German Advertising Council (Deutscher Werberat)
in a complaints procedure or their publication is deemed unacceptable for IDG Media.
5.2 IDG Media is entitled in particular to withdraw an already published advertisement, if the Client itself subsequently
alters the content of the advertisement or if the data connected to the advertisement by means of a link are
subsequently modified. In this case, the Client is not entitled to a replacement free of charge, whereas IDG Media
retains its agreed right to compensation.
6. Delivery of Data
6.1 The Client shall be responsible for the timely and complete delivery of faultless and suitable advertisements 3
working days before the commencement of the placement at the latest. For special advertising forms a period of 5
working days or corresponding agreements with IDG Media shall apply.
6.2 The obligation of IDG Media for the safekeeping of the respective advertisement ends 3 months after its last
dissemination.
6.3 IDG Media shall request replacement for recognisably unsuitable or damaged copies. No responsibility is accepted
for the agreed dissemination of the advertisement in the event of incomplete and in particular late delivery or
subsequent modification.
6.4 IDG Media will examine the exchange or modification of advertisements by the Client after the agreed period
or deviation from a possibly existing motif schedule with a view to whether a placement is still possible within the
agreed period of time without any legal redress for the Client.
6.5 If keyed advertisements are placed the replies will be kept or stored for 4 weeks. Any communications that have
not been fetched or called within this period will be destroyed or deleted.
7. Notice of Defect
In the case of bilateral mercantile transactions, the Client is obliged to notify possible defects immediately after the
placement of the advertisement, after they have come to his attention or on discovery. In the case of a failure to fulfil
the requirement to give notice of defects the placement of the advertisement shall be deemed as approved.
8. Warranty
8.1 Within the scope of the foreseeable requirements, IDG Media guarantees the best possible reproduction of the
advertisement corresponding to the customary technical standard. However, the Client is aware that it is impossible,
given the respective state of the art, to create a program that is completely free of faults. A fault in the presentation
of the advertisement shall not be deemed to be present, if the impairment arises through the use of an unsuitable
presentation software and/or hardware (e.g. browser) or through the malfunction of the communication networks
of other operators or the breakdown of the processors of third parties (e.g. other providers), or through incomplete
and/or not updated offers on so-called proxy servers (intermediate storage facilities) or through the breakdown of the
ad-server used by IDG Media lasting not more than 24 hours (continuously or in total) within 30 days after the commencement
of the contractually agreed placement. In the event of a breakdown of the ad-server over a considerable
period of time (more than 10 % of the time booked) for a confirmed booking tied to a particular time, the Client’s
obligation to pay for the period of the break-down shall be cancelled. All further claims are, however, excluded.
8.2 If the reproduction quality of the advertisement is unsatisfactory, the Client shall be entitled to a reduction in
payment or to the execution of a faultless advertisement in its stead, only to the extent, however, to which the
purpose of the advertisement was impaired. If the Client allows the appropriate deadline it has been granted to
elapse or a substitute advertisement is impossible the Client is entitled to a reduction in payment or the cancellation
of the order.
8.3 Where any defects in the advertising material are not immediately recognizable the Client shall not be entitled
to file any claims in case of inadequate publication. The same shall apply to faults in repeated placements, if the
advertiser fails to draw attention to the faults before the next following placement.
8.4 IDG Media will eliminate as quickly as possible any non-trivial malfunctions and faults in its servers and make
every effort to eliminate trivial impairments within a reasonable period of time. IDG Media will endeavour to keep the
service via the web always accessible.
8.5 IDG Media shall be answerable for the availability of its servers to the extent that the non-availability and hence the
work and down times are based on wilful or gross negligence by IDG Media. This does not apply if the non-availability is
based on force majeure, or IDG Media is not responsible for such non-availability, or the work is carried out only in the
interest of the Client. In this respect IDG Media expressly excludes any warranty.
8.6 IDG Media is not obliged to examine advertisements or contents to ensure that they are correct, up-to-date,
complete, reliable, of good quality and free of errors and in this respect shall neither provide any guarantee nor
accept any liability either expressly or by implication.
9. Liability
9.1 IDG Media will be exclusively liable for damages arising from intent, gross negligence and missing guaranteed
properties. In all other instances, IDG Media will be liable only in the event of breach of a substantial obligation,
or upon delayed performance or owing to impossibility of performance, for damages whose occurrence had to be
reasonably expected at the time of the conclusion of the Agreement, not, however, for damages that have arisen
fortuitously or indirect damages or consequential damages.
9.2 Liability with respect to businessmen for gross and ordinary negligence, in the case of vicarious agents who are
not statutory agents or senior executives, also in the case of intent, is limited to the customarily and typically foreseeable
damage in such cases as cannot be controlled by the Client. With negligent breach of a substantial obligation the
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General Terms and Conditions of Business
liability of IDG Media will be limited at the utmost to the amount of the agreed remuneration.
9.3 Statutory liability for personal damage and in accordance with the German Product Liability Act remains
unaffected; IDG has the option of the plea of contributory negligence.
9.4 The Client is entitled only to claim damages from IDG Media owing to defects to the extent that IDG is liable
under Articles 276, 278 BGB (German Civil Code).
9.5 Insofar as IDG Media is obliged to pay damages it shall treat the Client as if the Agreement had not been
concluded; damages owing to non-performance are excluded. In case of data losses IDG Media is liable only
for the damage that would have occurred even if the Client had secured the data in an orderly manner.
10. Price List
10.1 On principle, as far as the remuneration of IDG Media is concerned, the price list with the discount
schedule published in the Internet at the time of the placement of the order shall apply. IDG Media reserves
the right to change its prices, discounts and other conditions any time. In the event of any changes, the new
conditions will in the case of price reductions also apply immediately to current orders and in the case of price
increases one month after notification of the respective valid conditions on the Internet. In the case of a price
increase the Client has the right to withdraw from the Agreement. The Client is obliged to exercise this right
within 5 working days after receipt of the information of the price increase.
10.2 Discounts are based on the respective valid price list. Any discounts for early payment will be granted
as provided in the price list. Any agreed or granted discounts for the placement of several advertisements or
on conclusion of master contracts will apply only if the respective quantity and time frame are adhered to.
Failure to comply with the agreed quantity or the time frame will entitle IDG Media to subsequently charge the
discount in proportion to the difference between the discount granted and that corresponding to the quantity
actually purchased.
10.3 The application of a group discount to subsidiaries shall be subject to written proof of a capital tie up at
a minimum rate of 50%. Any remuneration granted by IDG Media for the procurement of business may not be
passed on by the Client either in whole or in part.
11. Terms of Payment
11.1 The price for the placement of the advertisement will be due immediately on publication of the advertisement
and payable within 20 days of receipt of the invoice, unless any other term of payment or advance
payment is agreed in a given instance.
11.2 In their contracts with, and offers and invoices to, the advertisers, advertising agencies and other
advertising brokers are obliged to adhere to the price lists of IDG Media.
12. Default of Payment
12.1 Should the Client be in default with a payment, IDG Media will be entitled to demand without prior
notice default interest until receipt of the payment pursuant to Art. 288 Para 2 BGB (German Civil Code), or
pursuant to Art. 288 Para 1 BGB and to charge collection expenses.
12.2 If IDG Media learns after conclusion of the Agreement that its pecuniary claim against the Client is
jeopardized by lack of solvency on the part of the Client due to its poor financial circumstances then IDG Media
may - notwithstanding any payment agreements - demand advance payment for any placements already
made, immediate payment of any outstanding invoices, even if not yet due, reject further placements of
advertisements or withdraw from the Agreement.
13. Privacy Policy
13.1 IDG Media gives its assurance that the order will be executed exclusively in accordance with the
provisions of the Federal Data Protection Act (Bundesdatenschutzge-setzes, BDSG) and other legal regulations
relating to data protection. The personal data provided by the Client as part of the execution of the order,
especially the placing and the processing of the order, will be stored in a machinereadable manner, processed
and used exclusively for this purpose, unless the Client has consented to another type of use, as well as for the
purpose of invoicing and remuneration.
13.2 The Client authorises IDG Media to acquire, process, store and use its personal data within the scope of
the order placing and processing insofar as this is necessary to carry out the placement of the advertisement
and the respective invoicing. IDG Media is furthermore authorised to access the personal data relinquished to
it for the maintenance of its working condition. To this extent IDG Media guarantees that it will treat the data
relinquished to it as confidential.
13.3 The Client may at any time view free of charge its personal data stored with IDG Media. The Client may
address an inquiry in writing to IDG Media for this purpose.
13.4 Within the purview of the statutory data protection regulations IDG Media undertakes to use the Client’s
data known to it from the mandate relationship, unless the Client has consented otherwise to IDG Media
making further use of these data, exclusively for the fulfilment of the purposes of these General Terms of
Business, to preserve the confidentiality of the data and to enjoin its employees to observe the same secrecy in
accordance with the legal requirements.
14. Granting and Warranty of Rights
14.1 The Client confers to IDG Media all rights of use under copyright, ancillary copyright and other rights,
as required for the use of the advertisement in online media of all types including the Internet, in particular
the right to reproduce, disseminate, transfer, broadcast, process, extract and call up from a database, to the
extent this is necessary for the execution of the order in terms of time, location and content. The rights named
above shall be conferred to IDG Media in all cases irrespective of location and related in terms of time to the
order thereby entitling it to place the advertisement or the advertisements by means of all known technical
processes and all known forms of online media.
14.2 IDG Media may grant any number of sublicenses to the granted rights for the agreed placement of the
advertisement and may transfer the granted rights to third parties. The Client furthermore authorises IDG
Media to pass on advertising information in appropriate amounts for purposes of market research to established
market research institutes. If the Client is not prepared to do this it must inform IDG Media of this in
writing on conclusion of the Agreement. In the event of the Client using special techniques to acquire or collect
data arising from the placement of advertisements from the online offers of IDG Media, it undertakes to
observe the provisions of the German Data Protection Act (Bundesdatenschutzgesetz, BDSG) and other
regulations relating to data protection in the acquisition, processing and use of personal data.
14.3 Insofar as it receives anonymous or pseudonymous – also personrelatable – data from access to
advertisements delivered by it for online offers by IDG Media it shall be allowed to analyse these data only
within the framework of the respective campaign for the specific advertiser who commissioned the Client with
the placement of the respective campaign. This analysis, however, may only comprise the anonymous and
pseudonymous data generated by advertisement placements on the online offers of IDG Media.
14.4 Above and beyond this, the Client is not permitted to process, use and forward data that it acquires
from access to advertisements it has supplied for online offers of IDG media. In particular, the Client may not
store, analyse, or otherwise use for its own purposes, data from advertisement placements in the online offers
of IDG Media and/or transfer these to third parties. The same applies to the creation of profiles based on the
behaviour of users in response to an offer by IDG Media and any other type of further use.
14.5 In placing the order the Client gives its guarantee and assurance that it is the unqualified holder of all
exploitation rights in the advertisements that are required for the placement of the advertisement. The Client
shall to this extent indemnify IDG Media against any and all claims of third parties that may arise from the
violation of legal regulations.
In cases of dispute the Client undertakes to indemnify IDG Media from the costs of a necessary legal defence
and to support it with all necessary information and documents in a legal defence with respect to third parties.
15. Place of Jurisdiction and Applicable Law
The place of jurisdiction and performance shall be Munich, where IDG Media is domiciled, if the Client is a
qualified businessman, if it has no general place of jurisdiction in Germany, it has moved its place of domicile
or place of habitual residence after conclusion of the Agreement to somewhere outside the territory covered
by the law, or if its place of domicile or place of habitual residence is not known at the time when legal
proceedings are instituted. Otherwise the general place of jurisdiction of the Client shall apply. The laws of the
Federal Republic of Germany shall apply to the exclusion of UN purchase law (CISG).
16. Final Provisions
16.1 All information, consents, communications or inquiries about these Terms of Business are binding only in
writing. Dispatch by e-mail is equivalent to the written form. In the case of dispatch by fax or e-mail the date
when this is received by the other partner respectively is relevant.
16.2 The General Terms of Business and any other written agreements will retain their validity, even if any
individual provisions should prove to be invalid. The provision in question shall then be construed in such a
manner as to achieve as far as possible its originally intended commercial and legal objectives.

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The Concept
Networked Communications
Take advantage of the synergistic effects of all the media channels. Combine the eye-catching print world with the measurable,
high-response online world. With us at your side, you can systematically guide your customers through your campaign, all the
way from attracting their attention in the first place to the envisaged final action. We will be happy to show you what options are
open to you and give you any support right from the initial planning stage up to the end of the campaign.
Benefits of networked communication
• associated campaigns
• Communication over-all targed groups
• user guidance (Attention -> Interest -> Desire -> Action)
USPs of networked communication
• Increase of coverage rates
• Improve of Brand Awareness and Advertising Recall
• More detailed Advertising Recall
• Stronger intetion to buy
• co-branding works
.de Rate card Online
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IDG BUSINESS MEDIA GMBH
ChannelPartner
Lyonel-Feininger-Straße 26
80807 München