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The Millionaire Next Door
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The Millionaire Next Door
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File Size: 3439 KB Print Length: 274 pages Publisher: RosettaBooks (November 30, 2010) Publication Date:
November 30, 2010 Language: English ASIN: B00CLT31D6 Text-to-Speech: Enabled X-Ray: Enabled
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Book Description
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They
live next door. America’s wealthy seldom get that way through an inheritance or an advanced
degree. They bargain-shop for used cars, raise children who don’t realize how rich their families
are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous
people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy
citizens—and behave quite differently than the majority. At the time of its first publication in
1996, The Millionaire Next Door was a groundbreaking examination of America’s
rich—exposing for the first time the seven common qualities that appear over and over among
this exclusive demographic. This new edition, the first since 1998, includes a new foreword by
Dr. Thomas J. Stanley—updating the original content in the context of the 21st century. ABOUT
THE AUTHOR Formerly a professor of marketing at Georgia State University, Dr. Stanley spent
approximately 20 years interviewing America’s wealthy, starting in 1973—and focusing on
people with a net worth of at least $1 million. His first book, Marketing to the Affluent, was
chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He
achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies. In total,
Dr. Stanley’s books have spent over 170 weeks on the New York Times Bestseller list. Dr.
Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He
currently lives in Atlanta.

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