Statesboro Urgent Care Brand Guidelines

1
Corporate Brand Guidelines
2020

Statesboro Urgent Care is a sister care center of
Statesboro Medical Group based in Statesboro,
Georgia. Our experienced providers are equipped
with the tools and technology needed to provide
quality care. Some of our services include drug
screening, health, and student physicals, workman’s
comp injuries, everyday illness, immediate
and non-life threatening emergencies.
At Statesboro Urgent care, the community comes
first. From our medical team consists of board-certified
medical doctors, nurse practitioners, medical
assistants, and other medical specialists, we are
able to provide effective and quality care for our patients.
We also aim to create a compassionate environment
while exceeding your expectations in your
overall care.
2

Table of Contents
About Us
The Story......................................................................................................... 02
Our Vision
Core Values...................................................................................................... 06
Tag Line........................................................................................................... 06
Positioning...................................................................................................... 06
Logo Standards
Statesboro Urgent Care Logo....................................................................... 07
Logo Usage..................................................................................................... 08
Primary Logo Spacing................................................................................... 08
Minimum Size................................................................................................ 09
Logo Kerning.................................................................................................. 09
Do’s and Don’ts............................................................................................... 11
Color Palette
Official Colors................................................................................................ 15
Typography
Typography................................................................................................ 18-19
Stationary Guidelines
Letterhead....................................................................................................... 22
3

4

5
LOGO
STANDARDS

OUR VISION
Statesboro Urgent Care provides quality and affordable care while
promoting overall patient and community wellness.
CORE VALUES
COMMUNITY
HEALTH
INNOVATION
AWARENESS
TAGLINE
... Where Community Comes First
POSITIONING
Quality care and overall wellness for all
6

STATESBORO URGENT CARE LOGO
The Statesboro Urgent Care logo is the most immediate representation of our company, our
people, and our brand to the world. To continue to support name recognition and build brand
awareness in the marketplace, the logo must appear as shown in at least one location on all
print, electronic, and promotional items. Consistent use of the logo across all marketing vehicles
is vital to clear communication and perception of the brand.
PRIMARY LOGO
The primary logo should be used
on all marketing materials. This is
the logo that is recognized as our brand
SECONDARY LOGO
The secondary logo can be used instead of the
primary logo but not as frequently. Primary
and Secondary logo should not be used on the
same material. This logo can also be recognized
as part of our brand.
SYMBOL
7
The symbol should be used on all monogram
usage. This symbol can be used as the
secondary symbol on label seals or texture
or patterns, it can only be used in dark
yale blue or white. Primary color should be
dark yale blue

LOGO USAGE
The Statesboro Urgent Care logo can be placed on a white or dark yale blue background.
When placed on photography, the logo should appear in a clear space of the image.
PRIMARY LOGO CLEAR SPACE
The primary Statesboro Urgent Care logo should always maintain the required clear space.
No text, image, right edge, etc., should ever interfere with logo clear space.
.245in
1.45in
2.416in
.245in
.194in
.201in
3.86in
.194in
8

Preferred clear space equals .5 of X around the logo, see visual above. The logo may
be black or white only; this rule applies to all communication materials.
MINIMUM SIZE
To ensure legibility and brand consistency when using the Statesboro Urgent Care
logo, the minimum size of the should not be smaller than 1.5 inches wide.
1.5 inches
LOGO KERNING
STATESBORO
URGENT CARE
9

10

DO’S AND DON’TS
The Do’s and Don’ts do not illustrate every acceptable use and violation of the
Statesboro Urgent Care logo. Beyond these restrictions, the safest and best way
to maintain our brand communication is to minimize alterations to the logo.
DO’S
DO scale the logo proportionally.
DON’TS
DO NOT flip the logo horizontally
or vertically.
DO NOT rotate the logo
DO NOT stretch the logo
DO place logo using correct single
color option depending on situation.
DO NOT modify the logo’s approved
colors.
11

12

13
BRAND COLOR
PALETTE

14

OFFICIAL COLORS
Statesboro Urgent Care’s official colors are metal black, dark yale blue and
white. Baby blue is used occasionally. The color palette is shown below.
PRIMARY
SECONDARY
15

16

17
TYPOGRAPHY
SCHEME

TYPOGRAPHY
Typography plays an important role in ensuring a lasting impression of our brand. The
following typefaces should be utilized for the Statesboro Urgent Care identity and marketing
materials, including signage and point of sale.
Statesboro Urgent Care uses the font families shown below to allow for a full range of
practical and creative uses and to ensure consistency across all marketing materials.
FONT FAMILY: Helvetica Neue
Helvetica Neue - 67 Medium Condensed
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! ? &
Helvetica Neue - Condensed Black
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! ? &
18

“Statesboro” - 22 point font, “Urgent Care” - 49 point font, +18 Tracking
Helvetica Neue - Condensed Black (Both)
“Statesboro” - 22 point font, “Urgent Care” - 49 point font, +18 Tracking
Helvetica Neue - Medium Condensed Helvetica Neue - Condensed Black
Spectral - Semi Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p
q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? &
• Used for subheads only
• Used in initial caps
• Minimum font size is 10 point
Spectral - Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q
r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? &
• Used for body copy only
• Used in sentence case
• Minimum font size is 6 point
Montserrat - Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o
p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? &
• Used for legal disclaimers only
• Used in sentence case (and in all caps when legally required)
• Minimum font size is 6.45 point
19

20

21
STATIONARY
GUIDELINES

LETTERHEAD
Letterhead shown at 50%
.69in
2.78in
.55in
.642in
June 15th, 2020
John Smith
45 South Street
Statesboro, GA 303049
Ate dolorep rorero officab id maio culpa quas asi omnis venese latur magnam, consequi nempor
acessunt plaborepe cum sum, ipicaepelles dipienimus sedit voluptat ute et quatem samusdandae il est
di re cuptatiur acestenda debitibus nis rem enis explaute officia nimporr ovitesed molupiention est optas
etume pro coritis tiusam harum eos aut explatet doluptia qui reruptatur alignih itaqui optasi volupite
dolorehent excerfero omnihitatiis untiametur, offic totate nate nam laces quam qui de ne pelendi gnissi
officip suscilitiae volorem acillicitis nimodit et evelendit expernatem asi blaut eatiis el invella borition
parum et audae magnatio imaiore, optasimet perupta quibero rehendi corit aut fugia dolecti accab ipsa
sumquat fuga. Uditate ctiorest, odi omnienis modio que di sedipidustia nisimin perio. Pereped exerumet
volori custio. Nam enditi tem nisquiat.
Solorum harcim abo. Ut int, odi dellaborro occum quo blaborest, andiamus ad que inti ditas re, exceatio
ommolendis quid que pore con parchillis sit lacime si nossim ium explit dolore, santem ad
moluptae ent, si adis et et id ulpa nonsequi ab inus dolor ma corro moluptatem. Pudicium liquam que
dolendae dolum facerem quam, optumquam sitae necus se veles sinveliqui cuptio. Xerunt, occus voluptas
et vellabor molor simusci isquiandunt aut et ilique vendaer feruntibus.
Id pidis everunt auda que nusandebit landand ucimi, inullen dicitassitem verciliqui apidelenis et parum,
quisi consed modis et et exped et ducia dolenti ut aut vid que mo quidictur, odipsunt aut officie nimint
Regards
Jane Doe
Marketing Manager
1.24in
1.81in
Phone 000-000-0000 Email john@statesborourgent.com
Address 450 Plesant Drive Statesboro GA 30458
address:
10pt
.7in
3.37in
1.017in
3.62in
Dimensions: 8.5 x 11 in
Colors: Black 100% K
Blue 100% C
100% Y
.542in
22

23
Designed by:
Aminatta Mbow
Intern, FAB Lab
Business Innovation Group
Georgia Southern University
Statesboro, GA 30458
email: smajumdar@georgiasouthern.edu
Cell # (225) 324-7835