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Digital to the Core: Remastering Leadership for Your
Industry, Your Enterprise, and Yourself
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Hardcover: 231 pages Publisher: Routledge; 1 edition (November 12, 2015) Language: English ISBN-10:
1629560731 ISBN-13: 978-1629560731 Product Dimensions: 6 x 0.6 x 9 inches Shipping Weight: 1.1
pounds (View shipping rates and policies)
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Book Description
There is no simple strategic method for dealing with the multidimensional nature of digital
change. Even the sharpest leaders can become disoriented as change builds on change, leaving
almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master
themselves to succeed. Leaders must identify the key macro forces, then lead their organizations
at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but
clean up. Digital to the Core makes the case that all business leaders must understand the impact
the digital revolution will continue to play in their industries, companies, and leadership style and
practices. Drawing on interviews with over 30 top C-level executives in some of the world's most
powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat,
McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights
from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual
CIO and CEO global survey research and also apply the deep knowledge and qualitative insights
they have acquired as practitioners, management researchers, and advisors over decades in the
business. Above all else, Raskino and Waller want companies and their top leaders to understand
the full impact of digital change and integrate it at the core of their businesses.

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