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The Co-Creation Paradigm
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Hardcover: 360 pages Publisher: Stanford Business Books; 1 edition (April 9, 2014) Language: English
ISBN-10: 9780804789158 ISBN-13: 978-0804789158 ASIN: 0804789150 Product Dimensions: 6 x 1.2 x 9
inches
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Book Description
A fundamental shift is underway that will change how we conceive of value. In an era of
increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value
creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products
and services. They must engage stakeholders―from customers and employees to suppliers,
partners, and citizens at large―as co-creators. Co-creation guru Venkat Ramaswamy and
Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement
platforms and management systems that are designed for creative collaboration, and to develop
"win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly
illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint
for the co-creative enterprise, economy, and society, while presenting a conceptual framework
that will guide organizations across sectors in adopting this transformational approach.
Challenging some of our most deeply held ideas about business and value, this book outlines the
future of "business as usual."

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