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Unconventional Advice from the Trenches
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Shortcut Your Startup: Speed Up Success with
Unconventional Advice from the Trenches
BOOK DETAIL
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Hardcover: 256 pages Publisher: Gallery/Jeter Publishing (January 16, 2018) Language: English ISBN-10:
1501172999 ISBN-13: 978-1501172991 Product Dimensions: 6 x 0.9 x 9 inches Shipping Weight: 14.4
ounces (View shipping rates and policies)
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Book Description
From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and
investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned
entrepreneurs, filled with unconventional yet accessible advice for maximizing your business
venture. Courtney and Carter Reum have years of experience in the field, from investing in over
130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of
their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and
tribulation, and over the years have developed an effective and easy-to-understand guide to help
entrepreneurs through the startup journey from inception to sale. Complete with personal
anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines
Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get
into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of
Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility
and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent
Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t
Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost
performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith,
Shortcut Your Startup is essential reading to speed up your success!
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by Courtney Reum