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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire

Confidence and Seize New Growth

BOOK DETAIL

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free

business account Hardcover: 336 pages Publisher: Hachette Books (September 26, 2017) Language: English

ISBN-10: 9780316314046 ISBN-13: 978-0316314046 ASIN: 0316314048 Product Dimensions: 6.2 x 1.2 x

9.2 inches

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Book Description

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA

TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean

Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W.

Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and

Mauborgne show you how to move beyond competing, inspire your people's confidence, and

seize new growth, guiding you step-by-step through how to take your organization from a red

ocean crowded with competition to a blue ocean of uncontested market space. By combining the

insights of human psychology with practical market-creating tools and real-world guidance, Kim

and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to

new heights of confidence, market creation, and growth. They show why nondisruptive creation is

as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new

research and examples of how leaders in diverse industries and organizations made the shift and

created new markets by applying the process and tools outlined in the book. Whether you are a

cash-strapped startup or a large, established company, nonprofit or national government, you will

learn how to move from red to blue oceans in a way that builds your people's confidence so that

they own and drive the process. With battle-tested lessons learned from successes and failures in

the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike.

You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will

empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT

is indispensable for anyone committed to building a compelling future.


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