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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire
Confidence and Seize New Growth
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Hardcover: 336 pages Publisher: Hachette Books (September 26, 2017) Language: English
ISBN-10: 9780316314046 ISBN-13: 978-0316314046 ASIN: 0316314048 Product Dimensions: 6.2 x 1.2 x
9.2 inches
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Book Description
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA
TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean
Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W.
Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and
Mauborgne show you how to move beyond competing, inspire your people's confidence, and
seize new growth, guiding you step-by-step through how to take your organization from a red
ocean crowded with competition to a blue ocean of uncontested market space. By combining the
insights of human psychology with practical market-creating tools and real-world guidance, Kim
and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to
new heights of confidence, market creation, and growth. They show why nondisruptive creation is
as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new
research and examples of how leaders in diverse industries and organizations made the shift and
created new markets by applying the process and tools outlined in the book. Whether you are a
cash-strapped startup or a large, established company, nonprofit or national government, you will
learn how to move from red to blue oceans in a way that builds your people's confidence so that
they own and drive the process. With battle-tested lessons learned from successes and failures in
the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike.
You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will
empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT
is indispensable for anyone committed to building a compelling future.

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