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Inspired: How to Create Tech Products Customers Love
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Hardcover: 368 pages Publisher: Wiley; 2 edition (December 4, 2017) Language: English ISBN-10:
1119387507 ISBN-13: 978-1119387503 Product Dimensions: 6.3 x 1.3 x 9.1 inches Shipping Weight: 1.2
pounds (View shipping rates and policies)
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Book Description
How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix,
Tesla―design, develop, and deploy the products that have earned the love of literally billions of
people around the world? Perhaps surprisingly, they do it very differently than the vast majority
of tech companies. In INSPIRED, technology product management thought leader Marty Cagan
provides readers with a master class in how to structure and staff a vibrant and successful product
organization, and how to discover and deliver technology products that your customers will
love―and that will work for your business. With sections on assembling the right people and
skillsets, discovering the right product, embracing an effective yet lightweight process, and
creating a strong product culture, readers can take the information they learn and immediately
leverage it within their own organizations―dramatically improving their own product efforts.
Whether you’re an early stage startup working to get to product/market fit, or a growth-stage
company working to scale your product organization, or a large, long-established company trying
to regain your ability to consistently deliver new value for your customers, INSPIRED will take
you and your product organization to a new level of customer engagement, consistent innovation,
and business success. Filled with the author’s own personal stories―and profiles of some of
today’s most-successful product managers and technology-powered product companies, including
Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up
the dial of your own product efforts, creating technology products your customers love. The first
edition of INSPIRED, published ten years ago, established itself as the primary reference for
technology product managers, and can be found on the shelves of nearly every successful
technology product company worldwide. This thoroughly updated second edition shares the same
objective of being the most valuable resource for technology product managers, yet it is
completely new―sharing the latest practices and techniques of today’s most-successful tech
product companies, and the men and women behind every great product.

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