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Essentials of Entrepreneurship: Evidence and Practice
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business account Paperback: 392 pages Publisher: Edward Elgar Pub (May 30, 2014) Language: English
ISBN-10: 1783471786 ISBN-13: 978-1783471782 Product Dimensions: 6.5 x 1 x 9.5 inches Shipping
Weight: 1.5 pounds
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Book Description
'Baron has long been recognized as an expert in the area of entrepreneurial thinking. This
expertise shows in his artful treatment of the essentials of entrepreneurship. In a clear and helpful
way, he punctuates state-of-the-art knowledge about entrepreneurial thinking with practical, hands
on recommendations for doing.' - J. Robert Mitchell, University of Western Ontario, Canada
'Baron is arguably the most refreshing voice among the growing cadre of top notch scholars
shedding new light on the nature of entrepreneurial behavior. In Essentials of Entrepreneurship he
draws on both his own entrepreneurial experiences and his long career as a thought leader in the
field of entrepreneurship to share a unique perspective how successful ventures come to be.
Baron's gift is his ability to ask basic questions and then translate complex concepts into
straightforward and understandable answers. He simplifies without ever over-simplifying. In this
important book, he provides both a breadth and depth of coverage on the opportunity, the
entrepreneur, and the venture. In the process he offers a realistic perspective that synthesizes what
we know while introducing exciting new ideas.' - Michael H. Morris, University of Florida, US
Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality.
Doing so involves completing many steps; Robert Baron describes these steps, and provides
guidance for performing them successfully. To do so, he incorporates several unique and useful
features: - the information presented is based on current evidence, rather than 'informal
knowledge' or comments of specific entrepreneurs - the focus is primarily on the essentials - the
issues and topics most central to the field - the book does not assume extensive knowledge of
basic management disciplines, and so is accessible to readers with a wide range of backgrounds.
The practice of entrepreneurship, too, is fully represented and emphasized in special sections that
highlight what entrepreneurs actually do, to attain success. Presenting a concise, current overview
of entrepreneurship both as an academic field and an important business activity, this text is ideal
for use in undergraduate and MBA level introductory entrepreneurship courses in business
schools as well as in engineering, science and social science programs. Contents: 1.
Entrepreneurship 2. Cognitive Foundations of Entrepreneurship 3. Opportunities 4. Feasibility
Analysis and Other Essential Information 5. Transforming Ideas Into Reality 6. Assembling Key
Resources I 7. Assembling Key Resources II 8. The Central Role of Entrepreneurs 9. Legal
Aspects of New Ventures 10. Managing a New Venture 11. Building the New Venture 12.
Endings and Beginnings Index

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