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Introduction to Global Business: Understanding the
International Environment & Global Business Functions
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Paperback: 432 pages Publisher: Cengage Learning; 2 edition (January 1, 2016) Language: English ISBN-
10: 1305501187 ISBN-13: 978-1305501188 Product Dimensions: 8.2 x 0.8 x 10.5 inches Shipping Weight:
1.9 pounds (View shipping rates and policies)
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Book Description
The global business environment is rapidly changing due to shifts in geopolitical alliances, active
support of global international institutions in promoting market-oriented economic reforms, and
advances in the development and use of information technology. INTRODUCTION TO
GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of
the global business environment and lays the foundation for the functional tools used to better
prepare you to manage the global business landscape. The text flows smoothly and clearly from
concept to application, asking you to apply those learning skills into real-world personal and
professional applications. The specialized author team introduces globalization through
unparalleled scholarship and a world-view presentation of the fundamental pillars of the global
business environment -- culture, ethics, economics, and information technology. Ensure that you
understand the procedures and concepts you need to know with MindTap for INTRODUCTION
TO GLOBAL BUSINESS. MindTap, an online course management and learning system,
combines the best of current technology to save time in planning and managing your course and
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