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Pre-Suasion: A Revolutionary Way to Influence and Persuade
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Hardcover: 432 pages Publisher: Simon & Schuster (September 6, 2016) Language: English ISBN-10:
1501109790 ISBN-13: 978-1501109799 Product Dimensions: 6 x 1.2 x 9 inches Shipping Weight: 1.6
pounds (View shipping rates and policies)
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Book Description
*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER *Financial Times Best
Business Books of 2016 *Inc.com’s Best Sales and Marketing Book of 2016 The author of the
legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective
persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment
before that message is delivered. What separates effective communicators from truly successful
persuaders? Using the same combination of rigorous scientific research and accessibility that
made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential
window of time before you deliver an important message. This “privileged moment for change”
prepares people to be receptive to a message before they experience it. Optimal persuasion is
achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must
also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion
draws on his extensive experience as the most cited social psychologist of our time and explains
the techniques a person should implement to become a master persuader. Altering a listener’s
attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a
communicator to redirect the audience’s focus of attention before a relevant action. From studies
on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway
to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific
techniques you can use on online marketing campaigns and even effective wartime propaganda.
He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your
targeted audience primed and ready to say, “Yes.”

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