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Profit First: Transform Your Business from a Cash-Eating
Monster to a Money-Making Machine
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Hardcover: 224 pages Publisher: Portfolio; Reissue edition (February 21, 2017) Language: English ISBN-10:
9780735214149 ISBN-13: 978-0735214149 ASIN: 073521414X Product Dimensions: 6.2 x 0.8 x 9.3 inches
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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple,
counterintuitive cash management solution that will help small businesses break out of the doom
spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed)
formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans
aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach
to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss
strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first
and apportioning only what remains for expenses, entrepreneurs will transform their businesses
from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system,
readers will learn that: · Following 4 simple principles can simplify accounting and make it easier
to manage a profitable business by looking at bank account balances. · A small, profitable
business can be worth much more than a large business surviving on its top line. · Businesses that
attain early and sustained profitability have a better shot at achieving long-term growth. With
dozens of case studies, practical, step-by-step advice, and his signature sense of humor,
Michalowicz has the game-changing roadmap for any entrepreneur to make money they always
dreamed of.

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