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Accounting for the Numberphobic: A Survival Guide for
Small Business Owners
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Paperback: 272 pages Publisher: AMACOM; First edition (September 3, 2014) Language: English ISBN-10:
0814434320 ISBN-13: 978-0814434321 Product Dimensions: 6 x 0.6 x 9 inches Shipping Weight: 9.6
ounces (View shipping rates and policies)
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Book Description
Why do so many business owners dread looking at the numbers? They make excuses…They
don’t have time…That’s what the accountant is for....But the simple truth is that no one else will
ever be as invested in their company as they are—and they need to take control. As a smallbusiness
owner, financial statements are your most important tools—and if you don’t know how
to read them and understand their implications, you cannot possibly steer your business
successfully. Accounting for the Numberphobic demystifies your company’s financial dashboard:
the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain
English how each measurement reflects the overall health of your business—and impacts your
decisions. You will discover: How your Net Income Statement is the key to growing your profits •
How to identify the break-even point that means your business is self-sustaining • Real-world
advice on measuring and increasing cash flow • What the Balance Sheet reveals about your
company’s worth • And more Illustrated with case studies and packed with practical action steps,
this indispensable guide will put your business on the path to profitability in no time.

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