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The Power of Broke: How Empty Pockets, a Tight Budget, and
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The Power of Broke: How Empty Pockets, a Tight Budget, and
a Hunger for Success Can Become Your Greatest Competitive
Advantage
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Paperback: 288 pages Publisher: Currency; Reprint edition (April 18, 2017) Language:
English ISBN-10: 1101903619 ISBN-13: 978-1101903612 Product Dimensions: 5.1 x 0.6 x 8 inches
Shipping Weight: 7.2 ounces (View shipping rates and policies)
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Book Description
The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John
on why starting a business on a limited budget can be an entrepreneur's greatest competitive
advantage. Daymond John has been practicing the power of broke ever since he started selling his
home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize outof-the-box
ways to promote his products. Luckily, desperation breeds innovation, and so he
hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6
billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke -
with nothing but hope and a ferocious drive to succeed by any means possible. Here, the FUBU
founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be
your greatest competitive advantage as an entrepreneur. Why? Because starting a business from
broke forces you to think more creatively. It forces you to use your resources more efficiently. It
forces you to connect with your customers more authentically, and market your ideas more
imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up
with those innovative solutions required to make a meaningful mark. Drawing his own
experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of
Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth,
John shows how we can all leverage the power of broke to phenomenal success. You’ll meet: ·
Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100
gigs into becoming a global superstar who has redefined the music industry · Gigi Butler, a
cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed
out credit cards, and a heaping dose of faith · 11-year old Shark Tank guest Mo Bridges who
stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose
fabric, and his unique sartorial flair When your back is up against the wall, your bank account is
empty, and creativity and passion are the only resources you can afford, success is your only
option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your
way to the top.

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