BEdigital - Black Enterprise

2012mediaKit 

issue date: OCtOBeR 2011 V4

solutionorientedcontent 

Why does the black enterprise audience connect 

so directly with our content? Because they recognize 

the authenticity of our voice and the real-life 

experiences we bring them. 

However people come to black enterprise— 

digitally, at the newsstand, on TV, or at one of our 

events—each member of our audience is looking 

for business and financial solutions. They find them 

in the stories of real people like them who are working 

to overcome the same challenges they face. 

It takes real people to achieve real results. 

black enterprise, with a total reach of 6 million across all platforms, is your direct connection to an unduplicated 

audience of genuine entrepreneurs and corporate business professionals. These are real men and women —educated, 

motivated, professionally connected achievers who are confident in their ability to earn what they deserve. 

black enterprise’s core pillars of Entrepreneurship, Career 

Growth, Personal Finance, and Lifestyle support our 

mission of Wealth for Life. That mission drives our industry 

experts to develop pertinent and original content that 

can be seen across all of our multimedia platforms. We ensure 

that our audience is fully immersed and has access to 

current and relevant information to enhance their lives. In 

addition, we offer our partners opportunities to leverage 

our expertise to develop custom program content, messaging, 

and deepen their level of engagement with our 

target audience. 

black enterprise 

is the third most inspiring 

& one of the top ten 

most trusted magazines 

on the market. 

source: 

affInIty’s amerIcan 

magazIne study, 

fall 2010 

They trust black enterprise to find the real experts, 

explore the issues completely and from the 

black perspective, and present the best solutions.

contentchannels 

magazine 

The audience of black enterprise magazine is not only 

sizable (4 million readers, 500,000 paid circulation) it’s 

unduplicated. With only a 10% reader overlap with other 

financial publications, black enterprise is a direct line to 

an affluent, educated audience you won’t find anywhere 

else. Here’s why: Each month, we connect on a personal 

level with African Americans who are serious about success, 

who depend on our expertise, and who recognize 

that our coverage is about their lives, their 

challenges, their aspirations. 

For our readers, black enterprise is more 

than a magazine, it’s a tool for living. 

Broadcast 

Real people—a broad spectrum of African 

American entrepreneurs, corporate executives, 

innovators, investors, and entertainers—are 

the centerpiece of our two nationally 

syndicated television programs: Black Enterprise 

Business Report and Our World with Black Enterprise. 

Black Enterprise Business Report, hosted by Caroline Clarke, 

is a fast-paced half-hour financial news show. Our World 

with Black Enterprise, hosted by Mark Lamont Hill Ph.D., 

provides a timely, in-depth, weekly examination of the issues 

and trends shaping the lives of African Americans. 

Now reaching 90% of African American households, black 

enterprise on TV is a direct connect to a vibrant consumer 

audience. 

digital 

Achieving “wealth for life” isn’t a once-a-month task, it requires 

day-to-day, moment-to-moment engagement. With 

BlackEnterprise.com, our online audience is always connected 

to breaking financial news, helpful small business 

and career management content. Our rich digital content 

is now accessible online, iPad, mobile and is sharable 

across a variety of social media platforms, from Facebook 

to Twitter. 

BlackEnterprise.com is solution-oriented interactive 

engagement. 

events 

It doesn’t get more real than attending a 

black enterprise event. Thousands of talented, 

ambitious African American men and 

women turn out for each of our three annual 

conferences: the Black Enterprise Women of 

Power Summit, the Black Enterprise Entrepreneurs 

Conference + Expo, and the Black Enterprise/Pepsi Golf 

& Tennis Challenge. These are high-energy business events 

that are rich in entertainment and recreation, but are also 

filled with serious networking opportunities where up-and 

-comers mix freely with industry leaders. 

A black enterprise event is always a draw for a potent 

mix of professionals and business owners you won’t find 

anywhere else.

wealthforlife 

MAXIMIZING 

EVERY ASPECT 

OF YOUR LIFE 

black enterprise is a total media firm with a singular mission: We 

will educate and empower our audience to become full participants 

in wealth creation within the global economy. The centerpiece of 

black enterprise content is our Wealth For Life initiative. 

Wealth For Life provides relevant information for success-minded 

people at every stage of their financial journey—from the recent college 

graduate taking that first step toward financial independence to 

the seasoned mid-lifer looking to maximize career options and investment 

opportunities; to the retiree who wants to be able to enjoy 

the fruits of a lifetime of hard work.

e100s 

ThE NATION’S 

LARGEST 

bLACk bUSINESSES 

The companies who make the be 100s list are the undisputed best in 

their fields. Only leaders of the most productive and prestigious African 

American businesses are honored, honed by executives with 

the insight to advance and the passion to persevere regardless of the 

economic climate. The cornerstone of the publication’s June issue, 

this comprehensive analysis includes industrial/service companies, 

auto dealerships, financial services firms, and advertising agencies. 

In developing the rankings for the list, be Research collects surveys 

from hundreds of companies as well as information from government 

agencies, professional organizations, industry associations, 

business information services, entrepreneurs, and corporations. The 

information includes total revenues for the calendar year; a detailed 

description of business activities; historical ownership data; and 

confirmation that the entity is at least 51% black-owned.

enext 

TOdAY’S 

YOUNG, 

dRIVEN 

INNOVATORS 

black enterprise invites your brand to connect with our audience 

as we introduce a franchise that will identify the young, up and 

coming individuals who’ve “got next” as leaders in business. 

A new franchise from black enterprise, be Next (pronounced be 

next) is an exclusive group of business leaders comprised of young 

entrepreneurs, corporate professionals, and technology innovators. 

Ranging in age from 21 to 35, these individuals represent the cusp of 

a changing entrepreneurial and business landscape. In fact, people 

in this age group are more likely to have started a business right out 

of school than the baby boomer generation (27% vs. 9%).

powerplayer 

VIEwS FROM ThE 

NATION’S MOST 

POwERFUL 

bUSINESS 

EXECUTIVES 

What do the words CEO, mogul, developer, and proprietor all have 

in common? They briefly describe the esteemed personalities profiled 

across each be platform. Each week on the Black Enterprise 

Business Report, every month in the print issue, and online daily. 

These are snapshots of African American “C-suite” executives who 

generate millions of dollars in revenue and have far-reaching influence 

in the day-to-day operations in corporate America. Every head 

honcho has a story, and you can find it here!

40bestfranchises 

ENTREPRENEURIAL 

OPTIONS ThAT 

PROMISE GROwTh 

In this highly-sought list, black enterprise editors rate the top franchises 

according to affordability, revenue potential, effectiveness of 

diversity programs, and marketing/advertising support. 

In developing the Best Franchises for African Americans, black 

enterprise first consults the International Franchise Association to 

determine which sectors are experiencing the greatest growth in 

franchise unit sales and revenue generation. Approximately 500 

franchisors conduct business in those sectors: automotive repair, tax 

services, educational services, self-care, disaster restoration, quickservice 

restaurants.

40bestcompaniesfordiversity 

INCLUSION 

IS A CORE 

bUSINESS 

STRATEGY 

The 40 Best Companies for Diversity are determined by analyzing 

responses from a survey administered to major corporations. be 

conducts a comprehensive outreach effort to the CEOs and diversity 

executives of the top 1,000 publicly traded companies, and the diversity 

executives of the 50 leading global companies with strong 

U.S. operations. The companies identified in the special report demonstrated 

strength and outperformed their peers in one or more of 

four key categories: supplier diversity, senior management, board 

involvement, and employee base.

wEALTh FOR LIFE 

JanUarY 

Be next: young, Bold & rIch 

PRINT 

BE Next: Young, Bold & Rich 

n 10 Stocks That Will Make You Money 

n Where The Jobs Are 

n Reinvent Your Small Business 

n Economic Outlook: What To Expect 

In 2012 

DIGITAL 

Reinvention, What’s Next 

n Who’s Next package 

n “Brand New You” reinvention videos 

including New You Resolutions 

n 12 Steps to Financial Freedom with 

makeover tips 

n Getting started: Small businesses to 

watch for 2012 

n Hottest Young Black Politicians 

n Election 2012 coverage with special 

landing page and badge as part of 

our yearlong coverage 

2012contentcalendar 

BROADCAST 

Black Enterprise Business Report 

n Profiles of BE Next entrepreneurs 

n Where the Jobs Are: New careers in 

hot new industries 

n Best Financial Tips for 2012 

(four-part series) 

n Reinvent Yourself 

n Quick Tip : Actionable business 

advice from African American 

executives and industry leaders 

Our World with Black Enterprise 

n Election 2012 coverage begins 

n BE Next: Hot, young achievers in 

politics and entertainment 

n Slice of Life: Unique features on 

community, business leaders, 

teachers and entertainers who 

are making a difference in African 

American communities 

EVENTS 

n Black Enterprise Wealth Building 

Seminar 

FebrUarY 

Women of PoWer 

PRINT 

The Power Issue: 

Top Women in Business 

n 2012 Female Business All-Stars 

Under 40 

n Power Moves For Your Career 

& Business 

n Women and Money 

(three-part series) 

n How To Negotiate Anything 

n Executive Health Guide 

DIGITAL 

Women of Power 

n Money, Power, Respect: Young 

power players rising, rocking, 

and ruling in 2012 

n The Price of Love videos: Money and 

relationship advice for couples 

n Young Women of Power: 

Game changers under 40 

n Executive Health Guide 

BROADCAST 


n Female Business All-Stars Under 40 

n Women & Money (four-part series) 

n 2012 Women of Power Summit 

coverage 

n Executive Health 

n Quick Tips: Actionable business 




n Female All Stars Under 40 in 

Entertainment (film, television, 

music) 

n Heart Disease Month 


community, business leaders, 

teachers, and entertainers who are 

making a difference in African 

American communities. 

EVENTS 

n 2012 Women of Power Summit 

(Orlando, FL)


MarcH 

small BusIness technology 

PRINT 

Small Business Technology Issue 

n Use Social Media to Boost Sales 

n Build a Better Website 

n Online Investing 

n Guide to Business Software 

and Hardware 

DIGITAL 

Tech Makeovers 

n Small Biz Tech Makeovers 

featuring how-to videos, expert 

tips, and webinars 

n Go Gadget Guide: Hottest 

new gadgets 

n Contest: Chance to win latest 

gadgets for your small business 


BROADCAST 


n Small Business Technology 

Makeovers 

n Hot Gadgets to Boost Sales 

n Tips On Starting An Online Business 

n Using Social Media to Boost Brand 

Awareness 





n Update on how Social Media 

(Twitter, Facebook, etc.) has 

changed our lives 

n Profiles on leaders in social media 


community and business leaders, 


making a positive difference in 

African American communities. 

april 

smart InVestIng 

PRINT 

Annual Investment Guide 

n Top-Performing Mutual Funds 

n Investment Roundtable: 

Where to Invest Now 

n Best Markets to Buy Your Home 

n Green Home Renovation Guide 

n Finding the Best Deal on 

Auto Insurance 

DIGITAL 

Financial Literacy Month 

n Investing Tips 

n Get Your Money Right videos 

n Leaders of Green Innovation 

n Contest: Win a green makeover for 

your home or business 

BROADCAST 


n Green Renovation Guide For Your 

Business & Home 

n Small Businesses in the Green Space 

n Investing in Green 


n Profiles of environmental advocates 

who are helping communities 

become green 



teachers, and entertainers who 



EVENTS 


Seminar


MaY 

retIre early & rIch 

PRINT 

Retire Early & Rich 

n Top Black Philanthropists 

n Leading Franchise Opportunities 

n Best Markets to Buy a Home 

n Career Tips for College Grads 

DIGITAL 

Retire Early & Rich 

n Black Blogger Month 

n The Philanthropist Next Door 

n New, simple ways of giving back 

n Young people making a big 

difference with small acts of 

philanthropy in their communities 


BROADCAST 


n 40th Anniversary of the BE 100s 

n BE 100s Companies of the Year 

n Black Enterprise Entrepreneurs 

Conference coverage 

n Best Markets to Buy A Home 

n Preparing Your Home for Sale 

n Financial Advice to Build Wealth 

n Career Tips For College Grads 





n Hottest Entertainers in Film, 

Television, and Music 





American communities 

EVENTS 

n 2012 Black Enterprise Entrepreneurs 

Conference + Expo 

(Chicago, IL) 

JUne 

amerIca’s largest Black BusInesses 

PRINT 

40th Anniversary of BE 100s: 

Nation’s Top Black Companies 

n America’s Most Innovative 

Companies 

n BE Next: Future BE 100s CEOs 

n Lifestyles of the Most Powerful 

Executives and Entrepreneurs 

n Mid-Year Tax Planning 

DIGITAL 

40th Anniversary of BE 100s: 

Nation’s Top Black Companies 

n Best of the Best: BE 100s photo 

gallery highlighting past 40 years 

n Best Digital Companies 

n Black Music Month coverage 

BROADCAST 


n College Financing Guide 

n Executive Style – Family vacation 

hotspots 



executives and industry 

leaders 


n Black Music Month: Profiles of 

hottest entertainers in the 

music industry 




making a difference in African 

American communities.


JUlY 

dIVersIty Best PractIces 

PRINT 

Best Companies for Diversity 

n Family Financial Planning 

n Hot Home-Based Franchises 

n Using Digital Media for Your 

Job Search 

n Best Travel Destinations 

DIGITAL 

Diversity & Travel 

n Profiles of Best Companies for 

Diversity 

n Your Ultimate travel Guide: Where 

to go, what to do, what to pack 

n Ultimate Travel Contest: Win a travel 

pack (e.g., luggage, video equip- 

ment, travel guides, discounts, etc.) 


BROADCAST 


n Profiles of the Best Companies in 

Diversity 

n Kids and Money: A Parent’s 

Financial Guide (Part 1) 

n Executive Style: Vacation Hot Spots 

for Singles 

n Quick Tips – Actionable business 




n Exclusive celebrity profiles and 

top newsmakers 

n Olympics London 2012: Profiles of 

African American athletes 






aUGUst 

career moVes 

PRINT 

Recharge Your Career 

n 50 Best Colleges for African 

Americans 

n College Financing Guide 

n Distance Learning for Mid-Career 

Executives 

n Alternative Financing Strategies for 

Your Business 

n America’s Best Small Business 

DIGITAL 

Back to School 

n Virtual Black College Tour: 

Flash mobs 

n Contest: Why your school is the 

best with video submissions 

from students 

n 10 Best Colleges 

n Back To School Contest: 

Win everything you need for school 

including a room makeover and 

new technology 

BROADCAST 


n Advice on recharging your career 

n Executive Education 





n Best Colleges for African Americans 







septeMber 

most PoWerful executIVes In corPorate amerIca 

PRINT 

100 Most Powerful Executives in 

Corporate America 

n Corporate Executive of the Year 

n Global Business Leaders 

n Business & Career Opportunities in 

the Green Energy Sector 

n Mobile Tech Solutions 

n Heart Disease Prevention 

DIGITAL 

n Profiles of Most Powerful Executives 

n Executives of the Year 

n Global Business Leaders 

n Heart Disease Prevention 


BROADCAST 


n Corporate Executive of the Year 

n Best Advice on How To pay For A 

College Education 

n Executive Makeovers 





n Countdown to the November 

elections 

n National Cholesterol Awareness 

Month 






EVENTS 

n 2012 Black Enterprise/Pepsi 

Golf & Tennis Challenge 

(Miami, FL) 

OctOber 

Wealth for lIfe 

PRINT 

The Wealth Issue 

n Many Faces of Wealth (inherited 

windfall, bootstrap, etc.) 

n Estate Planning Guide 

n Q&A with the Candidates: What 

Election 2012 Means for Your 

Finances & Business 

n Breast Cancer Awareness 

DIGITAL 

Wealth For Life 

n The Millionaire Next Door: How they 

made their millions 

n What Is Wealth to You? Profiles of 

people who have found alternative 

ways to live “wealthy” lives 

n Breast Cancer Awareness 

BROADCAST 


n Wealth Building Strategies 

n Executive Health 





n Celebrity profiles 

n Breast Cancer Awareness Month 






EVENTS 


Seminar


nOveMber 

small BusIness 

PRINT 

Annual Small Business Issue 

n Start Your New Business Online 

n Financial Planning for Entrepreneurs 

n Best Franchises for African 

Americans 

n How to Beat High Small Business 

Taxes 

n Diabetes Prevention Strategies 

DIGITAL 

Small Business Opportunities 

n Best small businesses you 

should know 

n Holiday planning and entertaining 

n BE Local Contest: Nominate your 

favorite small business in your 

neighborhood 

n Diabetes Prevention Strategies 


BROADCAST 


n Money Management Strategies 

n Kids and Money: A Parent’s Financial 

Guide (Part 2) 





n Hottest Entertainers in Hollywood 

n Election 2012 coverage 

n Diabetes Awareness Month 






DeceMber 

the BusIness of entertaInment 

PRINT 

Top Hollywood Powerbrokers 

n Sports & Entertainment 

Entrepreneurs 

n Money Management Strategies for 

Mid-Career Professionals 

n Online Money Management Tools 

DIGITAL 

Entertainment Biz Year-End Review 

n 2012 Decoded: 

The Biz of Entertainment 

n Top Music Artists of the Year 

n Biggest movies featuring 

black actors 

n Biggest names in sports 

n Comebacks of the year 

n Newcomers to watch in 2013 

n Hollywood dealmakers and the 

biggest deals 

n Ones to watch in entertainment 

BROADCAST 


n Top Hollywood Power Brokers 

n Year-End Tax Tips 

n Holiday Gift Guide 

n Entertaining for the Holidays 





n Hottest Entertainers in Hollywood 

n Celebrity profiles and interviews 

with top newsmakers 

n Slice of Life – Unique features on 





E SCENE 

DiGital viDeO 

exclusive Blackenterprise.com video tailored to our audience, 

highlighting entrepreneurship, money, and lifestyle 

n Small Business Advantage featuring Alfred Edmond – weekly tips for entrepreneurs 

n Ask the Experts – featuring various experts from our core categories 

n Ask the Entrepreneurs – new series featuring everyday entrepreneurs who talk about 

their challenges and successes 

n Career Moves – new series with staff and man on the street interviews about aspects 

of career 

n Money Matters – new series with staff and man on the street interviews about aspects 

of money management 

n The High Life – featuring luxury items, events and services with Tai Beauchamp 

n Brand New You – featuring stories about reinvention for yourself or your business with 

Karen Taylor Bass 

n Working Your Style – featuring career dressing and styling tips from Daisy Lewellyn 

n One on One with… - series of one-on-one interviews with celebs and other notables 

who are relative to our audience 

n Celebrity Hustle – series with Shannon Lanier asking celebrities about their jobs before 

they were famous. 

n Who’s Next?– BE Next series featuring young entrepreneurs, executives, and the like 

2012contentcalendar

mediumconsumption 

AFRICAN AMERICANS PRESENT 

FERTILE GROUNd FOR MARkETERS 

MaGaZine 

advertising with most Impact on Buying decisons (%) 

Trailing Leading 

All Millennials Millennials Xers Boomers Matures 

TV 83 80 82 86 82 80 

Magazines 50 44 45 45 53 67 

Online 47 55 69 46 41 32 

Newspapers 44 20 17 37 59 79 

Radio 32 26 22 37 34 27 

televisiOn/brOaDcast 

hours spent Watching Video 

Blacks Whites Latinos Asians 

Traditional TV 212 155 135 100 

Time-shifted TV 7 11 6 8 

DVR Playback 22 26 24 22 

Internet Video 5 3 6 10 

Mobile Phone Video 6 3 4 4 

hours spent Watching Video 

Total U.S. Blacks Whites Latinos Asians 

Total Use of TV 5:11 7:12 5:02 4:35 3:14 

Live TV 4:17 6:16 4:05 3:54 2:34 

DVR Playback 0:24 0:20 0:27 0:14 0:17 

DVD Playback 0:15 0:18 0:15 0:14 0:12 

MObile 

monthly mobile Voice minutes 

Blacks 1,261 

use of smartphone functions 

Basic Functions (call, text, email) 16.7% 

Basic Functions & Some Applications 30.4% 

(weather, GPS, social media) 

All Functions 52.9% 

smartphone shopping 

Behaviors 

Browsing or looking 81.4% 

for a product/service 

Locating a store 77.5% 

or store hours 

action taken after Viewing 

mobile advertising 

Play a game 63% 

Download a mobile 52% 

application 

Browse a website 51% 

Online 

u.s consumers 

Currently maintain social site 57% 

Socialize online daily 26% 

Frequently/Occasionally visit 65% 

recommended websites 

content consumption 

Blacks Others 

Online News 65% 47% 

Political/Current Events 47% 33% 

daily twitter usage 

Blacks 1.00% 

Whites 0.50% 

Latinos 0.30% 

sources: deloitte research, the nielsen company, 2ergo, prosper mobile insights, blacK entertainment television, pew internet, fcc.

CONSUMER LIFE 

MoneyTips for New 

College Grads 

Five ways to manage your cash so 

you’re equipped for the “real world” 

WHEN SHARECE HALL, 25, WAS A STUDENT AT THE 

Georgia Institute of Technology, she, like many college 

students, didn’t have a financial plan. Although Hall 

worked a part-time job, most of her income went toward 

food, gas, and social activities. She also had three credit 

cards and amassed $57,000 in student loans. “I just thought, 

‘When I graduate, I’ll get a job and pay everything 

back,’” says Hall. 

When she graduated in December 2009, the former 

industrial and systems engineering major received no job 

off ers. Still unemployed six months later, Hall, who had 

rented an apartment her senior year, moved back home 

with her parents. Since then, Hall has done freelance 

work as an image consultant and started a business, 

The Design Hall. Now she maintains a budget and uses 

accounting so� ware to track her income and expenses. 

College graduates leave school with an average of 

$24,000 in student loan debt and more than $3,000 in 

credit card debt. Many recent grads fall into the trap 

of spending more than they earn because they fail 

to create and follow a budget. Such habits can leave 

young professionals struggling with debt for years. 

85% 

of college 

seniors 

plan to 

move back 

home. 

SOURCE: 

TWENTY 

SOMETHING 

INC. 

PHOTOGRAPH BY CHRIS HAMILTON • WWW.BLACKENTERPRISE.COM • MAY 2011 21 

THE STARTUP 

Nailing It? 

Duo looks to make their polish 

a beauty industry best-seller 

WITH JUST $2,000 FROM THEIR PERSONAL SAVINGS, 

H. Ginger Johnson and Sara “Liz” Pickett have turned 

their love of gorgeous nails into a lucrative business. In 

January 2010, the duo offi cially launched Ginger + Liz 

Colour Collection Inc. (G+L), a nontoxic, vegan-friendly 

nail polish line that now boasts 38 colors with provocative 

names such as Boss Lady, Caution, Can You Keep a 

Secret?, and Chase Me. 

ThE GOLd 

STANdARd 

black enterprise 

is the third most inspiring 

& one of the top ten 

most trusted magazines 

on the market. 

source: 

affInIty’s amerIcan 

magazIne study, 

fall 2010 

GINGER + LIZ COLOUR COLLECTION 

Co-Owners: H. Ginger Johnson, Sara “Liz” Pickett 

Location: New York 

Product: Nail Lacquer Line 

Launch: January 2010 

2010 Revenues: $175,000 

2011 Projections: $300,000 

Now: A cult following, celebrity use of the 

polish, and product mentions in the pages of 

Harper’s Bazaar, Marie Claire, and Teen Vogue 

give the eco-friendly line prime positioning. 

Next: Starting this spring, plans to introduce a 

hand/nail scrub, cuticle cream, and polish thinner 

as well as build out a bigger West Coast presence. 

They need $125,000 to pull it off fl awlessly. 

41% 

of women 

change their 

nail polish 

at least once 

a week. 

$463 

million: U.S. 

sales of nail 

polish 

The beauty 

industry is a 

$6 

billion 

industry 

PHOTOGRAPH BY LONNIE C. MAJOR • WWW.BLACKENTERPRISE.COM • FEBRUARY 2011 37 

STEM SPOTLIGHT 

Game Time 

What will it take for black students to excel in math and science? 

AFRICAN AMERICAN YOUTH SPEND ABOUT 50% messaging, and video games,” so education needs to 

more time with media than whites, but they make up 2% of be tailored to that. 

people working as developers, engineers, or designers in the Blacks make up single digit percentages in most industries 

gaming industry. 

requiring a high level of profi ciency in science, technology, 

“These kids are wired from the day they are born,” engineering, and mathematics (STEM), and the mathematics 

says Ntiedo Etuk, the founder of Tabula Digita, an achievement gap between blacks and whites is 26 points 

educational video game company that helps increase among fourth-graders and 31 points among eighth-graders— 

engagement in third- through 12th-grade classrooms. roughly equivalent to three years of learning. Etuk’s solution: 

“They are doing social networking, e-mail, instant In 2003, he launched his company to help increase math 

53 

hours/ 

week 

(7 hours 

and 38 

minutes/ 

day): The 

average 

time 

8 to 18 

year-olds 

devote 

to using 

entertainment 

media 

PHOTOGRAPH BY RAYON RICHARDS • WWW.BLACKENTERPRISE.COM • FEBRUARY 2011 43 

19% 

of law fi rms 

do not 

have any 

associates 

who are 

people of 

color. 

Of entry-level 

associates 

of color 

75% 

of women 

and 

74% 

of men of 

color 

leave within 

5 

years 

48 

bemagazine 

Photo Subject 

TK 

THE WORK I DO 

The Legal Game 

This attorney plays by a different set of rules in sports 

AFTER NINE YEARS WORKING AS AN Current Position: Vice President, Associate General Counsel 

attorney in the sports industry, Eve 

Organization: The Heat Group, Miami 

Wright has learned that her true passion 

is business strategy and her strongest skill Education: Bachelor of Arts in Economics, International Business, DePauw 

set is relationship building. 

University; Doctorate Jurisprudence, Indiana University School of Law 

Responsibilities: Wright represents the NBA’s Miami Heat as well as its 

arena in legal dealings including promotions, sweepstakes, contests, as 

well as advertising and corporate sponsorship deals. “Everything from 

FEBRUARY 2011 • WWW.BLACKENTERPRISE.COM • PHOTOGRAPH BY MICHAEL MCELROY 

black enterprise is a magazine but it is also a goldstandard 

brand powered by four decades of targeted, 

aggressive audience building. A strong circulation (4 

million readers every month; a paid circulation of more 

than 500,000) is only half the story. Behind the numbers 

is an audience of affluent men and women that no other 

financial publication is reaching. be’s audience overlap 

with our competitors is a mere 10%. 

TRIALS & TRIUMPHS 

The 

Power of 

Confi dence 

Bonnie St. John lets 

nothing hold her back 

THROUGHOUT HER LIFE, THE ODDS WERE ALWAYS and Oxford universities, earn medals in the 1984 Winter 

stacked against Bonnie St. John. Born with a birth defect Paralympics, and serve on the White House National Eco- 

that led to the amputation of her right leg when she was just nomic Council during the Clinton administration. Today, the 

5 years old, St. John learned early in life that people o� en 46-year-old motivational speaker, Paralympian, and author 

underestimate those with disabilities. But she had another of several books, including Live Your Joy (FaithWords; $19.99) 

outlook in mind. She went on to graduate from Harvard and How Strong Women Pray (FaithWords; $16.99), 

3 

Number of 

medals 

earned by 

St. John 

during her 

Paralympic 

competition 

as a ski 

racer. 

PHOTOGRAPH BY LONNIE C. MAJOR • WWW.BLACKENTERPRISE.COM • FEBRUARY 2011 119 

Why the exclusive brand loyalty? 

Wealth For Life 

Principle No. 1 

I will live within 

my means. 

Because we deliver information that makes a difference 

in the lives of our readers. Because for four decades 

we’ve shown them how to best earn and manage their 

money. No other name in the industry speaks to affluent 

African Americans with the authority we’ve earned. 

It’s a level of trust that extends to our advertising and 

marketing partners who have direct access to an elite, 

engaged, and influential audience of African American 

consumers. 

Thrifty 

Family 

Living 

Terry and Tyra Johnson 

stick to a few simple 

practices to cut 

expenses and save 

more money 

By Glenn Townes 

PHOTOGRAPHS BY ZAVE SMITH • WWW.BLACKENTERPRISE.COM • MARCH 2011 43

2012 CLOSING DATES 

bemagazine 

Insertion Materials On Sale 

January November 29, 2011 December 01, 2011 January 03, 2012 

Febuary December 27, 2011 December 29, 2011 January 31, 2012 

March January 24, 2012 January 25, 2012 Febuary 28, 2012 

April Febuary 21, 2012 Febuary 22, 2012 March 27, 2012 

May March 27, 2012 March 29, 2012 May 01, 2012 

June May 01, 2012 May 03, 2012 June 05, 2012 

July May 29, 2012 May 31, 2012 July 03, 2012 

August June 26, 2012 June 28, 2012 August 07, 2012 

September July 24, 2012 July 26, 2012 September 04, 2012 

October August 21, 2012 August 23, 2012 October 02, 2012 

November September 18, 2012 September 21, 2012 November 06, 2012 

December October 23, 2012 October 26, 2012 December 04, 2012 

ISSUE DATE: SEPTEMBER 2011

SUBSCRIBER PROFILE 

Age Occupation 

25 to 54 73% Executive/Manager 67% 

Under 65 92% Upper Management 39% 

Median Age 40 Business Owner/Partner 30% 

Education Gender 

Graduated College+ 62% Men 51% 

Post-Graduate Degree 23% Women 49% 

Marital Status Children in the Household 

Married 48% Any Children 49% 

Entrepreneurial Interest 

Plans to Start Own Business in Next 24 Months 36% 

Interested in Owning a Franchise 37% 

Income and Net Worth 

Average HHI $102,000 

Median HHI $79,000 

Average Net Worth $358,000 

Median Net Worth $178,000 

Net Worth $100,000+ 64% 

Real Estate 

Primary Residence 77% 

Own Other Real Estate 33% 

bemagazine 

Financial/Insurance 

Average Value of Securities Owned $133,700 

Has One or More Retirement Savings Plans (e.g., IRA, 401k) 79% 

Household Uses One or More Financial Services 

(e.g., Financial Planner, Accountant, Broker) 59% 

Has Life Insurance 91% 

Has Property and Casualty Insurance 83% 

Automotive 

Owns or Leases Two or More Vehicles 63% 

Owns or Leases Three or More Vehicles 28% 

Plans to Buy or Lease a Vehicle in Next 12 Months 32% 

Travel 

Average Domestic Round-Trips Via Commercial Airline in Past Year 7 

Average Foreign Round-Trips Via Commercial Airline in Past Year 5 

One or More Business Round-Trips Via Commercial Airline in Past Year 46% 

Five or More Business Round-Trips Via Commercial Airline in Past Year 16% 

One or More Vacation Round-Trips Via Commercial Airline in Past Year 75% 

Average Nights Stayed at Hotel or Motel in Past Year 11 

Rented a Car at Least Once Last Year 54% 

Average Car Rentals in Past Year 6 

Made Travel Arrangements Online 69%

SUbSCRIbER PROFILE 

technology 

Uses Computer for Business or Personal Reasons 95% 

Purchased/Leased Computer in Past 12 Months 40% 

Purchased/Leased Laptop in Past 12 Months 22% 

Purchased/Leased Printer in Past 12 Months 27% 

Uses the Internet 95% 

Uses the Internet Five or More Hours Per Week 75% 

Average Hours Spent Online Per Week 19 

Made Online Purchase in Past 12 Months 89% 

Spent More Than $500 Online in Past 12 Months 56% 

Average Spent Online in Past 12 Months $1,760 

Has Purchase Authority for Computer/IT/ 

Wireless Products/Services at Work 43% 

home electronics 

Purchased Flat-screen Television in Past Year 25% 

Average Spent on Flat-screen Television $1,681 

Average Spent on Home Theater System $905 

Purchased Digital Music Player in Past Year 37% 

Average Spent on Digital Music Player $362 

Purchased DVD Player in Past Year 50% 

Purchased DVR (TiVo, Replay TV) in Past Year 19% 

Average Spent on DVR $393 

fashion and Jewelry 

Purchased Women’s Apparel in Past Year 88% 

Average Spent on Women’s Apparel $1,498 

Purchased Men’s Apparel in Past Year 74% 

Average Spent on Men’s Apparel $1,395 

Purchased Jewelry or Watches in Past Year 68% 

Average Spent on Jewelry/Watches $1,295 

bemagazine 

entertaining 

Entertains One or More Times per Month at Home 39% 

Entertains One or More Times per Month Outside the Home 43% 

consumes or serves alcohol occasionally/in Past 7 days 

Types of Alcohol 

Blended or Rye Whiskey 8% 

Canadian Whiskey 7% 

Irish Whiskey 5% 

Scotch Whiskey 10% 

Whiskey (any) 17% 

Bourbon 10% 

Gin 16% 

Rum 28% 

Tequila 23% 

Vodka 32% 

Table Wine 50% 

Champagne/Sparkling Wine 36% 

Wine Coolers 26% 

Brandy or Cognac 26% 

Cordials or Liqueurs 15% 

Beer 42% 

source: 2009 blacK enterprise subscriber study conducted by mendelsohn media research, inc.

2012 AdVERTISING RATES 

four color 

Size 1X 3X 6X 12X 18X 24X 36X 

Full Page $42,000 $39,480 $38,225 $36,960 $35,280 $33,600 $31,500 

2/3 Page 33,600 31,585 30,580 29,570 28,230 27,275 25,200 

1/2 Page 27,300 25,670 24,850 24,040 22,935 21,845 20,480 

1/3 Page 21,000 19,745 19,120 18,480 17,645 16,800 15,755 

1/4 Page 16,800 15,800 15,295 14,785 14,115 13,445 12,600 

1/6 Page 12,600 11,850 11,470 11,095 10,585 10,080 9,455 

Black/White 

Size 1X 3X 6X 12X 18X 24X 36X 

Full Page $31,500 $29,615 $28,670 $27,725 $26,465 $25,200 $23,630 

2/3 Page 25,200 23,700 22,940 22,185 21,170 20,160 18,910 

1/2 Page 20,480 19,260 18,640 18,030 17,205 16,385 15,365 

1/3 Page 15,755 14,810 14,345 13,865 13,240 12,600 11,825 

1/4 Page 12,600 11,855 11,470 11,095 10,585 10,080 9,455 

1/6 Page 9,455 8,895 8,605 8,320 7,950 7,565 7,095 

four color cover rates (including bleed charge) 

Size 1X 3X 6X 12X 18X 24X 36X 

2nd/3rd $50,400 $47,380 $45,865 $44,360 $42,345 $40,325 $37,800 

4th 54,600 51,330 49,695 48,050 45,865 43,680 40,955 

bemagazine 

Color Rates Standard AAAA 

Per page extra: $1,825 

Matched color 

Per page extra: $2,655 

Bleed Rates 10% on earned rate 

Regionals black enterprise can accommodate all types of 

regional ads. Contact your be representative for details and rates. 

Preferred and Special Positions Space plus 10% 

Island position 20% 

Commissions and Discounts Commission applies to space, 

color, bleed, and special position charges: 15% to recognized 

agencies if paid within 30 days of invoice date, 2% cash discount 

within 10 days of invoice date. Other charges are not commissionable. 

Terms net 30 days. Interest on any past-due balance is charged at 

the rate of 1.5% per month. 

Inserts Supplied or in-house inserts are accepted. 

Contact your be representative for rates. 

Multiple Page Discounts 6-11 10% 

12+ 20% 

rate card no. 43 • effectIVe January 2012 • 500,000 aBc aVerage PaId cIrculatIon

AD SPECIFICATIONS 

Advertising Material Specifications 

Trim size 8 x 10.5 

Non-bleed Sizes: 

Page 7 x 9.625 

Two page facing 14 x 9.625 

2/3 page vertical 4.625 x 9.625 

1/2 page horizontal 7 x 4.6875 

1/2 page horizontal (spread) 14 x 4.6875 



1/3 page horizontal 4.625 x 4.6875 

1/4 page 3.5 x 4.4375 



Digest size 4.625 x 6.75 

Bleed Sizes: 

Page 8.25 x 10.75 

Spread 16.5 x 10.75 


1/2 page spread (bleed) 16.5 x 5.4375 



1/3 page vertical 3 x 10.75 


Digest size 5.25 x 7.3125 

Safety - 3/8 from trim 

Gutter Bleed Safety - 1/4 each side 

Gatefold Availability - Sizes and rates upon request 

FTP Site 

ftp.blackenterprise.com 

Login: artftp n Password: artftp 

Screen and Density 

For run of magazine and covers: 

n Black and white, two color: #133 line screen 

n Four color 

n Four color density not to exceed 280% 

Four Color Copy for Offset Reproduction 

All four color material must be accompanied by matchprints 

or high-quality proofs. 

Digital files on CDs or DVDs accepted in the following forms: 

PDF/XIA (all imbedded images must be hi-res), 

InDesign, or Quark document with hi-res images and fonts. 

Binding 

Perfect bound: All issues 

Printing 

Cover: Web offset 

Text: Web offset 

Four color rotation: Black, blue, red, yellow 

Four color ink: AAAA offset standard 

bemagazine 

Issuance and Closing Dates: 

Published monthly; issued 15th of month preceding publication 

date. Complete, camera-ready art or reproduction proofs can be accepted 

8 weeks prior to publication date. 

No cancellations accepted after closing date for space reservation. 

General 

Advertisers and advertising agencies are jointly and 

severally liable for payment. Advertisers and advertising 

agencies also assume liability for content, including 

text, representations and illustrations of advertisements 

printed, and any claims arising therefrom made against 

the publisher. The publisher reserves the right to reject 

any advertisement that he feels is not in keeping with 

the publication’s standards. All copy is subject to publisher’s 

approval. 

Direct Response 

15% off one-time display rate; direct response rates are 

available to advertisers who offer merchandise and services 

solely by mail or mail-order catalogs, or establishments 

that make a direct offer solely by mail. 

Production Inquiries 

Please call Juan Diaz, production/advertising manager, 

at 212-886-9554 with any questions. 

Corporate Headquarters NewYork Office 

130 Fifth Avenue n New York, New York 10011-4399 

212-886-9555 Fax: 212-886-9618 n E-mail: beads@blackenterprise.com

CONNECTEd 

& ENGAGEd 

bedigital 

BE Digital. BE Next. BE Now. BlackEnterprise.com 

Every day, BlackEnterprise.com is the first-stop online 

destination for African American professionals 

and entrepreneurs. And with good reason: This interactive 

and user-friendly website offers expert advice, 

analysis, resources, and insight from black enterprise’s 

esteemed editors and the nation’s top thought 

leaders in small business, money management, careers 

and lifestyle. BlackEnterprise.com features photos 

and exclusive video series that keep you entertained 

and informed, and social media tools, including BE 

Insider, that help you connect and engage with your 

peers. Visitors can even view the latest editions of our 

TV shows, Black Enterprise Business Report and Our 

World with Black Enterprise, and connect live to our 

conferences and events via live streaming video. Innovative... 

authoritative... accessible... BlackEnterprise. 

com is the online nexus for people looking to stay informed 

and competitive.

edigital 

wEbSITE CONTENT AREAS USER PROFILE 

Home Page Money, Career, Small Business, Lifestyle, Photos, Videos, Featured stories, and How-To 

Money Investing, Wealth Management, Planning & Budgeting, Credit & Debt Management, 

Home Ownership, Love & Money, Consumer Affairs, Decoded and more 

Career Career Advice, Top Careers, Job Search, Changing Lanes, and Find or Post Jobs 

Small Business Tools & Resources, Your Business Plans, Getting Started, Home Based, Franchising, and Financing 

Lifestyle Arts & Culture, Travel & Leisure, Fashion & Beauty, Entertaining, Health & Wellness, and Technology 

News Hot Topics and Washington Report 

Photos Photo galleries featuring exclusive images and photo essays 

Videos Exclusive videos from BlackEnterprise.com’s video series including “The High Life,” “Working Your Style,” 

“Brand New You,” “Ask the Experts,” “Small Business Advantage, “One on One with celebrities” as 

well as exclusive video from our events. 

TV Shows Clips and full episodes from Our World with Black Enterprise and Black Enterprise Business Report. 

Magazine A look inside the issues of black enterprise magazine as well as exclusive Web extras from each issue. 

Events Go behind-the-scenes and hear from experts at our annual events including the 

Black Enterprise Entrepreneurs Conference + Expo, the Black Enterprise Women of Power Summit 

and the Black Enterprise Golf & Tennis Challenge. 

BE Blogs Off My Chest with Black Enterprise SVP and Editor-at-large Alfred Edmond, Winging It with BEBR host Caroline Clarke, 

Power Moves with Black Enterprise Editor-in-chief Derek Dingle, My Two Cents with BlackEnterprise.com Producer 

Janell Hazelwood, and After School Daze with BlackEnterprise.com Associate Producer Janel Martinez 

BE Next Providing career, money, and business advice to the next wave of leaders. Including fun coverage of entertainment, 

video and lifestyle elements that are important to this group of under-34 individuals. Celebrate “who’s next!” 

BE Lists Use this directory of the top black businesses, executives, colleges and more… 

Women of Power Movers, shakers and dealmakers who are proud women of power—executives and business leaders 

who are breaking barriers and challenging the status quo. Get advice, insight and inspiration…. 

total unique Visitors 

Increase May 2010 - May 2011 281% 

user Profile 

Average Age 33 Shop Online 68% 

Women 52% Past month 33% 

Men 48% Past 1-3 months 16% 

education 

Holds Undergraduate Degree 72% 

Holds Post-Graduate Degree 28% 

household 

Average Annual Income $75,000+ 

Household Income $100k+ 25% 

Owns Stocks/Bonds 54% 

Owns Stocks (ages 25–44) 74% 

employment 

Professional/Managerial 68% 

Owner/Part Owner of Business 31% 

Company Size 

2,000+ 23% 

600 - 1,999 7% 

100 - 599 15% 

Less than 100 55% 

Student 13% 

Registered users who subscribe to print 

version of black enterprise magazine 33% 

statistical, Behavioral, & composition data 

Average Monthly Visitors 380,000 

Page Views 2 million 

Visits 47,000 

Average Time Spent 12 minutes 

source: registered user survey, comscore

AdVERTISING & 

SPONSORShIP 

OPPORTUNITIES 

Standard & Rich Media Display 

728x90 

Leaderboard 

300x600 Half Page 88x31 Sponsor Logo 

bedigital 

300x250 Large Rectangle

AdVERTISING & 

SPONSORShIP 

OPPORTUNITIES 

Video 

Video players are hosted on all pages of the site. 

Advertisers can sponsor a channel or sub-channel with 

pre-, post, and middle-roll and companion ad banner 

to deliver their brand message to visitors of the site as 

they watch video franchises and segments from our 

weekly syndicated shows. The units can be developed 

in-house or by the advertiser. 

Content Sponsorships 

Integrated content sponsorship 

provides ad banners, premium 

logo positioning and message 

placement amid relevant 

content. Items can include 

resources developed in-house 

or by the advertiser. 

bedigital 

Additional Sponsorship 

Opportunities 

Co-registration drives, advertorials, 

surveys, chats, and site tool 

sponsorships. Rich Media and 

classified ads are also available. 

Additional production costs 

applicable.

advertising & 

sponsorship 

opportunities 

Newsletters 

Our newsletters deliver a daily dose of advice, information, and insight 

into everything from personal finance and entrepreneurship to consumer 

empowerment and career management. 

We have a database of more than 90K subscribers who can be reached 

on a daily basis. 

Theme 

Career Moves Tips, advice, and inspiration that will 

(Monday) help prepare you for your dream job! 

Money Matters Sound and savvy money, investing and 

(Tuesday) consumer affairs advice to help you manage 

your finances and build wealth for life. 

Small Biz Wiz The smartest tips, innovations, and opportunities for 

(Wednesday) small business owners and aspiring entrepreneurs. 

Life & Style Arts, culture, events, and lifestyle–everything 

(Thursday) you need to live a well-balanced, luxe life 

How-To From filing your taxes to greening your business to 

(Friday) networking like a pro, we tell you HOW-TO do it all! 

300x250 

bedigital 

728x90 

300x60

mobile 

Consumers get easy access to the latest Money, Small Business, Career Tips, 

How-Tos, News, Photos, and Videos on their phone. 

Site Features 

Latest Get all the info you need to know and weigh in on news, 

politics, and issues affecting our community. 

Photos Browse through hundreds of photos of our celebrities, tastemakers, and events. 

How-To Get quick and easy tips on how to manage your money, your career, and your business. 

Video Gain access to our experts, editors, and events and see sneak peeks of BE’s TV shows. 

bedigital 

Marketing Features 

n Customizable SMS Messaging 

n Advertise-in-text Capabilities 

n Tools to Create Polls, Coupons, and Voting 

Mobile Impressions 

Total Monthy Avg. 

Jan. 2011-Current 873,801 145,563 

SMS 

Consumers get text message 

of the latest Money, Small 

Business & Career Tips, 

Expert Advice and News. 

Advertisers can sponsor the 

daily text messages or create 

their own custom message.

IPAd APP 

Consumers can download the black enterprise iPad 

App giving them instant access to each monthly issue 

of black enterprise magazine. The App makes it easy 

to curate the most useful articles in MyBE, customize 

Small Business, Career, and Personal Finance resources, 

immerse users in the dynamic photo and video experience, 

then connect with a growing community of smart 

professionals who are actively optimizing their network. 

The black enterprise iPad App gives clients the opportunity 

to provide rich media offerings that deliver an abundance 

of experiences for the user/reader. 

bedigital 

marketing opportunities 

n Branding: Print ads mirrored digitally 

n In App Gaming: i.e. Test driving thru an obstacle course 

n Engagement: Viewing benefits via TV commercial, 

video or special promotional offer 

n Geo-Targeting: Include a link 

n Find a local show listing 

n Local/Regional news 

n Interstitial: Sticky Footers 

n Program information 

n Sponsorship activation 

n Premium/Department sponsorships 

n Embedded video 

downloads/updates 

Downloads Updates 

Jan. 2011-Current 4,876 444 

Aug. 2010-Dec. 2010 8,266 6,124

SOCIAL MEdIA 

The BlackEnterprise.com social media audience is highly interactive with the 

core content and are stimulated more by resources, primarily information tailored 

with the African American perspective. 

Our social media offers a penetrated opportunity to reach your consumer and 

deepen the level of engagement. 

Order of Importance of Content for Our Readers on Social Media 

n News 

n Business 

n Money Tips & Resources 

bedigital 

statistical, Behavioral, & composition data 

Twitter Followers 20,000+ 

Facebook Fans 27,000+ 

LinkedIn Connections 4,000+

AD SPECIFICATIONS 

Standard & Rich Media 

Newsletters 

bedigital 

Standard Media File Size (publisher hosted) 3rd Party Hosted Expansion Max Rich Media 

.swf, .jpg, .gif, .png Standard and rich media 3rd party hosted 3rd party hosted 

728x90 leaderboard 39K maximum 40K initial/80k subsequent/1.5mb streaming video per :15s 728x270 downward audio/video/interaction/expansion 

300x250 large rectangle 39K maximum 40K initial/80k subsequent/1.5mb streaming video per :15s 500x500 leftward audio/video/interaction/expansion 

300x600 half page 39K maximum 40K initial/80k subsequent/1.5mb streaming video per :15s 500x600 leftward Audio/video/interaction/expansion 

88x31 sponsor logo 15K maximum n/a n/a n/a 

Unit Size Format 

728x90 Leaderboard 20K JPG, GIF 

300x250 Rectangle 20K JPG, GIF 

300x60 CIB 20K JPG, GIF 

FTP Site 

ftp.blackenterprise.com 

Login: artftp n Password: artftp 

Mobile 

Creative Max File Optional Characters 

Size Size Format Below Ad 

320x50 pixels 10KB GIF, JPG, PNG Smartphone appropriate 

300x50 pixels 10KB GIF, JPG, PNG Smartphone appropriate 

216x36 pixels 3.0KB GIF, JPG, PNG 



38x38 pixel icon 1.0KB GIF, JPG, PNG + Max 35 characters text 

For complete specifications, visit http://www.blackenterprise.com/mediakit/ad-specs/ 

iPad 

Creative Max File Format Animation Time 

1024x768 40K GIF, JPG, 

HTML5 

15 sec 

768x1024 40K GIF, JPG, 

HTML5 

15 sec 

Corporate Headquarters NewYork Office 

130 Fifth Avenue n New York, New York 10011-4399 

212-886-9555 Fax: 212-886-9618 n E-mail: beads@blackenterprise.com

SOMETIMES 

ThE RIGhT 

CONNECTION 

IS ALL YOU 

NEEd 

beevents 

The aim of black enterprise Events is to create opportunities 

for its clients to reach the black enterprise audience. black 

enterprise Events offer sporting activities, special business 

and educational programs to meet the needs of our clients 

and the BE audience. Our signature events offer business opportunities, 

unrivaled networking, for corporate leaders and 

decision makers, and the best in leisure activity. No where 

else can you experience such a combination in one place at 

the same time. 

Our events, our audience and our partnerships are first class. 

The benefits are tremendous with black enterprise Events. 

Partnerships offer the opportunity to be associated with the 

nation’s premier business and networking events. It also provides 

prospects for involvement, promotional placement, 

branding through event materials and advertisement across 

all our multimedia platforms. Our partners take full advantage 

of the exposure and experience of interacting with our 

diverse audience of tastemakers and leaders. They leverage 

these influencers to inquire about their product offerings and 

services, develop new business and introduce new concepts. 

Additional benefits include full registrations, lead generation, 

pre- and -post marketing efforts and data, and integration 

within each event program elements.

The Women of Power Summit is a 3-day leadership conference 

that provides a unique opportunity for more than 

700 women executives—at the pinnacle of their career 

and in the pipeline—to retool and reconnect with their 

peers. It is designed to help women executives think 

strategically about how to overcome challenges, leverage 

opportunities, and develop a unique set of leadership 

strengths. The barrier-shattering achievements of women 

of color in corporate America makes this a can’t-miss business 

event. 

“The Women of Power Summit gave me the opportunity to 

collaborate and network with other professionals who share 

similar challenges in our positions and to talk through ideas to 

overcome these challenges.” — Summit Attendee 

beevents 

wOMEN OF POwER SUMMIT 

an exclusIVe gatherIng of more than 700 Women of color executIVes 

Summit Attendees Are Educated And Affluent 

Graduated college 94% 

Post-graduate degree 50% 

Average household income $193,000 

Personal Profile 

Attendees between ages 35 and 54 74% 

Average age 43 

Executive Level 

More than 53% of the attendees are 

senior level managers 

President 4.4% 

Vice President 15.6% 

General Manager 1.1% 

Owner/Partner 10.65 

Manager 33.3% 

Executive Director 34.4% 

source: 2011 women of power summit attendee survey 

“At BE you have such a wonderful team…I found great value as a 

sponsor particularly relative to the programs that we featured” 

— Summit Sponsor

The Black Enterprise Entrepreneurs Conference + Expo 

draws in more than 1,300 attendees, an impressive list of 

successful entrepreneurs and representation by America’s 

largest corporations. It provides vital information, strategies, 

networking opportunities, and essential tools for emerging 

and established entrepreneurs. The event continues as the 

country’s premier business conference and networking 

event for African American entrepreneurs, and corporate 

professionals. This is the only venue where leaders of the 

nation’s largest black-owned businesses gather in one place, 

at one time, and with one purpose—to do business. 

“We applaud the work of black enterprise 

to promote and hightligh the every more 

diverse quality of American business and 

entrepreneurial spirit.” — Conference Sponsor 

beevents 

ENTREPRENEURS CONFERENCE+EXPO 

oVer 1,500 afrIcan amerIcan entrePreneurs and asPIrIng entrePreneurs 

Conference Attendees Are Educated And Affluent 

Graduated college+ 83% 




Male/Female 42%/58% 


Average age 42 

Entrepreneurial Level 

Own a business 71% 

In business more than 5 years 62% 

Average years in business 6 

Businesses Represented 

Marketing/Advertising/ Communications 37.1% 

Education/Training 8.6% 

Retail/Wholesale 7.8% 

Computer/Technology 6.9% 

Real Estate/ Construction 10.3% 

Professional/Personal Services 8.6% 

Medical 4.3% 

Finance 3.4% 

Creative/Design + Other 13% 

source: 2011 entrepreneurs conference attendee survey

The Black Enterprise Golf & Tennis Challenge boastsmore 

than 1,200 participants and continues to be the largest 

and most successful African American sporting event 

of its kind. Understanding that not all powerplays occur 

in the boardroom, the Golf & Tennis Challenge provides 

a venue and platform for networking and dealmaking in 

a relaxed atmosphere. The attendance of corporate heavy 

hitters and innovative entrepreneurs has provided the 

event with the reputation of being the premier African 

American networking event in the country. 

“The BE Challenge combined business and social. I was able to 

relax, participate in the activities that I wanted to as well as 

network. I will definitely attend in the future.” 

— Challenge Attendee 

beevents 

GOLF & TENNIS ChALLENGE 

more than 1,200 affluent, educated consumers WIth sIgnIfIcant BuyIng PoWer 

Challenge Attendees Are Educated And Affluent 


Graduated college+ 90% 


Thought leaders and decision makers who represent 

a core segment of the be subscriber base 

Top and middle managers 75% 

Own a business 43% 

Married 44% 


Male/Female 33%/67% 


Nationally Dispersed Attendees 

Northeast 31% 

Southeast 39% 

Midwest 13% 

Southwest 11% 

Northwest 6% 

source: 2010 golf & tennis challenge attendee survey 

“We applaud the BE team of professionals for their 

commitment to excellence” 

— Challenge Sponsor

REACh YOUR 

AUdIENCE 

dIRECTLY 

With over 40 years of experience in planning unrivaled 

business and leisure events, we take pride in truly understanding 

the specific needs of our clients. From the boardroom 

to the ballroom, we offer customized events that 

present opportunities for our clients to reach our audience. 

customevents 

“The forum was extremely valuable and 

productive. It was a great opportunity 

to network and plan for the future. 

I have passed on very positive 

feedback to my company and would 

like to encourage participation 

in future events.” 

— Walmart Forum Attendee

FRESh INSIGhT 

FROM AN 

AUThORITATIVE 

VOICE 


hosted by Caroline Clarke brings you 

the biggest names in business with 

our Power Player interviews, essential 

Wealth for Life discussions on personal 

finance, Entrepreneur of the Week profiles 

of successful small business owners, 

and Executive Style featuring the 

hottest lifestyle trends and luxury living. 

bebroadcast 

REAChIING 

90% OF 

AFRICAN 

AMERICAN 

hOUSEhOLdS 


hosted by Marc Lamont Hill highlights 

the contemporary African American experience 

with All Access interviews of 

today’s top newsmakers and celebrities, 

Trending Topics on the hottest issues affecting 

African Americans, and Slice of 

Life profiles of ordinary people “paying 

it forward” in their communities.

OUR wORLd wITh 

bLACk ENTERPRISE 

SYNDICATED LIFESTYLE 

TELEVISON PROGRAM 

Our World with Black Enterprise, hosted by Mark Lamont Hill, Ph.D., is a weekly 

syndicated, half-hour television newsmagazine covering culture, entertainment, 

lifestyles, politics, and sports. The show is dedicated to empowering and enlightening the 

African American community by covering issues from our perspective. Our World with 

Black Enterprise offers unduplicated news and perspective to our audience. 

Segments 

All Access Our celebrity headliners give our viewers an exclusive look inside their latest 

projects and high profile lives. 

Black Enterprise All Access guests have included: 

Tyler Perry, Jill Scott, Wyclef Jean and more 

Trending Topics Our Trending Topics discussions offer insightful conversations with political 

leaders and pop culture experts about the issues that matter most. 

Slice of Life We introduce you to everyday heroes making a difference by doing 

extraordinary things in their community. 

bebroadcast 

Black TV Households 

Total Black US TV HH Coverage 98% 

Cumulative US Household Coverage 94% 

Total Cable Markets 198 

Total Broadcast Markets 80 

Total Stations 

SOuRCE: NIELSEN MEDIA RESEARCH. MARkETS SuBJECT TO CHANGE 

97 

Ad Unit Time Rate 

Commercial/Spot :30 $7,500 

Billboard/Bumper :05 $1,500 

Segment Sponsorships :05 $3,000 

Promotional Consideration 

RATES SuBJECT TO CHANGE 

:05 $1,000 

Additional Sponsorship Opportunities 

Tie-ins with other black enterprise media platforms. 

Other customized opportunities.

AdVERTISING & 

SPONSORShIP 

OPPORTUNITIES 


Our World with Black Enterprise offers standard commercial/spot 

opportunities as well as segment sponsorships, pre/post bumpers, 

and promotional consideration bumpers. 

n Segment Sponsorships are exclusive and are sold at a premium 

over billboards 

Voiceover message: 

“All Access is brought to you by ...” 

n Each of the three (3) weekly segments can be 

sponsored by a different client 

n Billboard/Bumpers may be placed before and 

at the end of the show 


“Our World with Black Enterprise is brought to you in part by ...” 

n Promotional cconsideration always appears 



“Promotional consideration is provided by ...” 

Show Open 

All Access Segment 

bebroadcast 

Creative Commercials • Time :30 Secs each 

All Access Segment Sponsorship • Time :05 Secs

AdVERTISING & 

SPONSORShIP 

OPPORTUNITIES 

Trending Topics Segment 

Slice Of Life Segment 

Trending Topics Segment Sponsorship • Time :05 Secs 


bebroadcast 


Show Close

LACk ENTERPRISE 

bUSINESS REPORT 

SYNDICATED BUSINESS AND PERSONAL FINANCE 

TELEVISON PROGRAM 

Black Enterprise Business Report is a nationally syndicated television program 

focused on African American financial and personal empowerment. This weekly, 

half-hour show provides viewers across the country with investing tips, career guidance, 

personal finance advice, entrepreneurial profiles, and lifestyle features. The show, 

hosted by Caroline Clarke mirrors what the millions of magazine readers have enjoyed 

for almost four decades. The Black Enterprise Business Report offers unduplicated business 

news and perspective to our audience. 

Segments 

Power Players We highlight success secrets of movers and shakers, from the most powerful 

Blacks in Corporate America to CEOs of the nations largest businesses. 

Black Enterprise Power Player guests have included: 

Marcus Samuelsson, Celebrity Chef & Restaurateur Candace Matthews, Amway 

Terry Prather, SeaWorld Orlando and more 

Wealth for Life A step-by-step financial empowerment guide providing our viewers with vital 

information to build and grow their personal wealth. 

Entrepreneur Features successful small business owners who provide our 

of the Week viewers with tips on growing their business ventures. 

Executive Style Features the hottest trends in lifestyle, entertainment, and technology. 

bebroadcast 

Black TV Households 

Total Black US TV HH Coverage 97% 

Cumulative US Household Coverage 92% 

Total Cable Markets 198 

Total Broadcast Markets 55 

Total Stations 

SOuRCE: NIELSEN MEDIA RESEARCH. MARkETS SuBJECT TO CHANGE 

74 

Ad Unit Time Rate 

Commercial/Spot :30 $6,500 

Billboard/Bumper :05 $1,100 

Promotional Consideration :05 $2,500 


RATES SuBJECT TO CHANGE 

:05 $850 

Additional Sponsorship Opportunities 

Tie-ins with other black enterprise media platforms. 

Other customized opportunities.

AdVERTISING & 

SPONSORShIP 

OPPORTUNITIES 


Black Enterprise Business Report offers standard commercial/spot 

opportunities as well as segment sponsorships, pre/post bumpers, 

and promotional consideration bumpers. 

n Segment Sponsorships are exclusive and are sold at a premium 

over billboards 


“Power Player is brought to you by ...” 

n Each of the four (4) weekly segments can be 

sponsored by a different client 

n Billboard/Bumpers may be placed before and 



“Black Enterprise Business Report is brought to you in part by ...” 

n Promotional consideration always appears 



“Promotional consideration is provided by ...” 

Show Open 

Power Player Segment 

bebroadcast 


Power Player Segment Sponsorship • Time :05 Secs

AdVERTISING & 

SPONSORShIP 

OPPORTUNITIES 


Wealth For Life Segment 

Entrepreneur of the Week Segment 

Executive Style Segment 

bebroadcast 

EOTW Segment Sponsorship • Time :05 Secs 

Promotional Consideration

AdVERTISING & 

SPONSORShIP 

OPPORTUNITIES 

Broadcast Extras 

Custom vignettes as integrated content on both TV and Digital. 

Tech Tips A look at the hottest gadgets for 

executives on the go! 

Quick Tips Vignettes featuring expert advice on small 

business and wealth building strategies. 

Breakfast Club Vignettes featuring real conversations 

with real experts on what it REALLY takes 

to advance your career. 

Executive Health Features offering expert advice and tips 

on living a healthier lifestyle. 

Tech Tips 

Quick Tips 

Breakfast Club 

Executive Health 

bebroadcast

BEdigital - Black Enterprise

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