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Description
I read this cover to cover and learned something new on each page. Beautifully written, brilliantly
researched--I'm recommending it to everyone I know!'—Angela Duckworth, New York Times bestselling
author of Grit “The most interesting, immediately actionable book Iâ€ve read in quite a while. I
walked away with new ideas for motivating employees, delighting customers, engaging students, and even
planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to
spend mine.―—Adam Grant, New York Times bestselling author of Give and Take, Originals, and
Option B with Sheryl Sandberg'Chip and Dan are amazing and impactful story tellers. In The Power
of Moments, they are able to use stories to display a powerful truth, that we can be more impactful as leaders
and as people by recognizing and creating more “moments―.  At Virgin Atlantic, helping our people
create [such] amazing moments for each other and for our customers is a nice new way of articulating an
underlying goal of great leadership. This book truly frames that thinking in an easy to understand and
engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a
husband, father and member of a community.'—Craig Kreeger, CEO of Virgin Atlantic“A sincere
introduction to how readers can shape and improve the peaks in their own experiences. Infused with
positivity and enthusiasm…. Readers hungry for a bigger slice of life will find this book valuable. Heuristic
advice and life-affirming direction form a gratifying combination in this motivational handbook.―—Kirkus
“This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant
to product designers and meeting planners as it is to teachers and parents. I've already put many of its novel
suggestions to work. Don't miss it.―—Eric Ries, author of bestselling author of The Lean Startup,
The Startup Way 'Flat out amazing.'—Jake Knapp, New York Times bestselling author of Sprint
'Chip Heath of Stanford and Dan Heath of Duke argue persuasively that any organization that creates peak
moments--for its customers, its employees, or its students--will enjoy benefits that range from fanatical
loyalty to revenue growth. In this entertaining and informative read, they explain just how to create those
moments and how to turn them into a competitive advantage.'—BizEd'The Power of Moments packages
together countless hours of research and interviews, as well as dozens of illustrative examples, in digestible,
accessible, and entertaining prose....Moments offers something for everyone—medical practitioners
rethinking the patient experience, corporate leaders re-imagining staff engagement, small businesses looking
to differentiate themselves, teachers crafting more memorable lessons. Like Switch and Made to Stick, two
of the authors†previous books, The Power of Moments is particularly useful for the social sector, in
which change agents face daunting challenges in the fight for social justice, economic equality, and
environmental protection. All those desperate for blueprints for creating the extraordinary should read this
book.'—Stanford Social Innovation Review Read more Chip Heath is a professor at Stanford Graduate
School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone

their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have
written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have
sold over two million copies worldwide and have been translated into thirty-three languages including Thai,
Arabic, and Lithuanian. The Power of Moments is their most recent book.Dan Heath is a senior fellow at
Duke Universityâ€s CASE center, which supports entrepreneurs fighting for social good. He lives in
Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling
books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two
million copies worldwide and have been translated into thirty-three languages. Read more See all Editorial
Reviews