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Business Models: A Strategic Management Approach
BOOK DETAIL
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Paperback: 456 pages Publisher: McGraw-Hill/Irwin; 1 edition (August 22, 2003) Language: English ISBN-
10: 0072883642 ISBN-13: 978-0072883640 Product Dimensions: 8 x 0.6 x 9.9 inches Shipping Weight: 1.6
pounds
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Book Description
Business Models: A Strategic Management Approach by Allan Afuah represents a new kind of
book. Business models are about making money and most firms are in business to make money (a
profit). It is therefore no surprise that the phrase "business model" is increasingly finding its way
into CEO speech after speech and in business school functional areas from accounting to finance
to marketing to strategy. Because strategic management is inherently integrative in nature and
increasingly more focused on firm performance, strategy textbooks have come closest to
addressing the subject of business models, but only implicitly and partially so. Business Models:
A Strategic Management Approach draws on the latest research in strategic management to
explicitly and fully explore business models. It draws on the latest research on to explore which
activities a firm performs, how it performs them, and when it performs them to make a profit. It
offers an integrated framework for understanding the relationship between the set of activities that
a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the
competitive forces in the firm's industry, and its ability to sustain a competitive advantage even in
the face of change. It provides the link between resources, product-market positions and
profits―how resources and product-market positions are translated into profits. (Existing strategy
texts demonstrate correlation between resources or product-market positions and profits, not their
translation into profits). Additionally, it explores the relationship between business models and
corporate social responsibility as well as the international component to business models. It offers
a definition of business models that is deeply rooted in the resource-based and product-market
theories of strategy.

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