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Make Noise: A Creator's Guide to Podcasting and Great
Audio Storytelling
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Hardcover: 264 pages Publisher: Workman Publishing Company (December 10, 2019)
Language: English ISBN-10: 1523509597 ISBN-13: 978-1523509591 Product Dimensions: 6 x 9 inches
Shipping Weight: 1.7 pounds
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Book Description
Podcasting is the fast-growing media platform in the world, with currently 650,000 podcasts out
there, in 100 languages, and offering over 20 million episodes. And we’re only at the beginning.
More and more podcasts appear every day, and more and more entrepreneurs, businesses,
individuals, and distributors, like Spotify, are getting into this world. One person so many people
turn to to help launch their podcasts is Eric Nuzum, a veteran of NPR and Audible who’s had a
hand in creating and launching over 130 podcasts, including some of the most successful out there
like TED Radio Hour, Invisibilia, Where Should We Begin? with Esther Perel, The Butterfly
Effect, and West Cork. And the reason is that Nuzum understands the essentials of what makes a
podcast work, and knows how to help creators shepherd their vision from rough idea to finished
product. Make Noise brings all the wisdom, advice, practical information, and big-picture
thinking that any individual or business needs to make a successful podcast. He identifies core
principles—create empathetically, i.e., think like the audience listens, and stay focused on what’s
unique to you and what you have to say. He helps readers come up with a “Ten Word
Description” that will guide them throughout the creative process, and then gets into howtos—how
to develop character, story, voice; how to conduct an effective interview; how to be
mindful of the limitations of audio (be more like Hemingway than Faulkner). Here are the rules of
storytelling, advice on how to test-drive an idea (make six individual lunch dates, talk it over with
each, and by the end see how you’ve refined your thinking), and, when it’s all ready, how to
develop your audience. Make Noise won’t tell you what microphone to buy. But its insights and
guidance will help readers better express themselves as an audio storyteller.

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