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Creating Shareholder Value: A Guide for Managers and
Investors
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business account Hardcover: 224 pages Publisher: Free Press; Revised, Subsequent edition (December 1,
1997) Language: English ISBN-10: 9780684844107 ISBN-13: 978-0684844107 ASIN: 0684844109 Product
Dimensions: 6.1 x 0.9 x 9.2 inches
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Book Description
Economist, consultant, and Wall Street Journal contributor Alfred Rappaport provides managers
and investors with the practical tools and tests for a corporate strategy that creates shareholder
value. The ultimate test of corporate strategy, the only reliable measure, is whether it creates
economic value for shareholders. After a decade of downsizings frequently blamed on
shareholder value decision making, this book presents a new and indepth assessment of the
rationale for shareholder value. Further, Rappaport presents provocative new insights on
shareholder value applications to: (1) business planning, (2) performance evaluation, (3)
executive compensation, (4) mergers and acquisitions, (5) interpreting stock market signals, and
(6) organizational implementation. Readers will be particularly interested in Rappaport's answers
to three management performance evaluation questions: (1) What is the most appropriate measure
of performance? (2) What is the most appropriate target level of performance? and (3) How
should rewards be linked to performance? The recent acquisition of Duracell International by
Gillette is analyzed in detail, enabling the reader to understand the critical information needed
when assessing the risks and rewards of a merger from both sides of the negotiating table. The
shareholder value approach presented here has been widely embraced by publicly traded as well
as privately held companies worldwide. Brilliant and incisive, this is the one book that should be
required reading for managers and investors who want to stay on the cutting edge of success in a
highly competitive global economy.

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