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Forecasting for the Pharmaceutical Industry: Models for New
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Forecasting for the Pharmaceutical Industry: Models for New
Product and In-Market Forecasting and How to Use Them
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Hardcover: 234 pages Publisher: Routledge; 2 edition (May 8, 2015) Language: English ISBN-10:
1472460111 ISBN-13: 978-1472460110 Product Dimensions: 7 x 1 x 10 inches Shipping Weight: 1.4
pounds (View shipping rates and policies)
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Book Description
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the
multitude of decision makers and executives who rely on forecasts in their decision making. In
virtually every decision, a pharmaceutical executive considers some type of forecast. This process
of predicting the future is crucial to many aspects of the company - from next month's production
schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to
strike a delicate balance between over-engineering the forecast - including rafts of data and
complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an
overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G.
Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in
development as well as currently marketed products. The author explores the pharmaceutical
forecasting process; the varied tools and methods for new product and in-market forecasting; how
they can be used to communicate market dynamics to the various stakeholders; and the strengths
and weaknesses of different forecast approaches. The text is liberally illustrated with tables,
diagrams and examples. The final extended case study provides the reader with an opportunity to
test out their knowledge. The second edition has been updated throughout and includes a brand
new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.

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