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Building Digital Culture: A Practical Guide to Successful
Digital Transformation
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Paperback: 264 pages Publisher: Kogan Page; 1 edition (January 28, 2017) Language: English ISBN-10:
9780749479657 ISBN-13: 978-0749479657 ASIN: 0749479655 Product Dimensions: 6.2 x 0.6 x 9.2 inches
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Book Description
WINNER: 2018 Chartered Management Institute Management Book of the Year - Management
Futures Category Building Digital Culture aims to answer a simple question: How can
organisations succeed when the environment they operate in is changing so quickly? The last
thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fastchanging
digital world, where businesses have more data than they know what to do with, a media
landscape that's exploded in size and complexity, the risk of a new disruption around every
corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't
address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't
seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the
hype, and argues that whatever digital might mean for your business, if you don't create a digital
culture you'll most likely fail, or at least fall short of what you want to achieve. Daniel Rowles
and Thomas Brown combine more than 30 years of experience at the forefront of marketing and
digital developments to help you to navigate from being a business that tolerates or acts digital, to
one that truly is digital. Building Digital Culture is based on more than 200 hours of research,
candid interviews and contributions from senior leaders at a diverse range of brands including
Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan
Police, RSA Insurance and many more.

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