ROMAIN JEROME - Elite Traveler

urwerk
founded by felix Baumgartner and martin frei, one an expert in technical complications and the other an artist, the two found common ground
in their fascination with the measurement of time. The company’s name translates to “original accomplishment,” with Ur also referencing the
location in mesopotamia where the Sumerians first developed measurements of time.
ColleCtion HigHligHt
When you take one look at the new avant-garde addition to the emblematic Ur103 collection, the Ur103T, you’ll immediately realize what the
‘T’ stands for—Tarantula. a four-armed rotating orbital cross, seen clearly beneath the transparent sapphire case front, crawls around the dial
of the 60mm watch and only reveals the numbers on the hour satellites, which rotate simultaneously, when they are required to tell the time
($65,000).
corporate contact: Greg Simonian at Westime in Beverly Hills, (310) 205-5555; www.urwerk.com