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Product Management For Dummies
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Product Management For Dummies
BOOK DETAIL
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business account Series: For Dummies Paperback: 384 pages Publisher: For Dummies; 1 edition (January
24, 2017) Language: English ISBN-10: 1119264022 ISBN-13: 978-1119264026 Product Dimensions: 7.2 x
1 x 9.1 inches
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Book Description
Your one-stop guide to becoming a product management prodigy Product management plays a
pivotal role in organizations. In fact, it's now considered the fourth most important title in
corporate America―yet only a tiny fraction of product managers have been trained for this vital
position. If you're one of the hundreds of thousands of people who hold this essential job―or
simply aspire to break into a new role―Product Management For Dummies gives you the tools to
increase your skill level and manage products like a pro. From defining what product
management is―and isn't―to exploring the rising importance of product management in the
corporate world, this friendly and accessible guide quickly gets you up to speed on everything it
takes to thrive in this growing field. It offers plain-English explanations of the product life cycle,
market research, competitive analysis, market and pricing strategy, product roadmaps, the people
skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy
for your product Gather and analyze customer and market feedback Prioritize and convey
requirements to engineering teams effectively Maximize revenues and profitability Product
managers are responsible for so much more than meets the eye―and this friendly, authoritative
guide lifts the curtain on what it takes to succeed.

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