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Likeable Social Media, Third Edition: How To Delight Your
Customers, Create an Irresistible Brand, & Be Generally
Amazing On All Social Networks That Matter
BOOK DETAIL
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business account Paperback: 320 pages Publisher: McGraw-Hill Education; 3 edition (February 14, 2019)
Language: English ISBN-10: 1260453286 ISBN-13: 978-1260453287 Product Dimensions: 5.9 x 1 x 9
inches Shipping Weight: 13.1 ounces (View shipping rates and policies)
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Book Description
Harness the power of social media to attract new customers and transform your business! More
than three billion people are now on social media. If you’re not in the social media marketing
game, you’re not in the game at all. From one of the world’s leading figures in the world of social
media marketing, Likeable Social Media reveals everything you need to know about building
your brand and attracting & retaining loyal customers through smart, savvy social media
engagement. This updated edition of the bestselling classic is packed with expert advice and new
case studies that demonstrate the latest best practices. You’ll find critical information about new
and relevant social media platforms, such as Snapchat, along with updated tools, and tactics
around video, mobile, paid media, and data; and need-to-know insights into existing
platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media
shows you how to: • Engage customers and crowdsource innovation online • Create content that
resonates with consumers and provides value• Integrate social media into the entire customer
experience• Effectively deal with criticism and negative feedback on social media• Grow your
audience across social channels, and much more

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