Acts Organic Social Reporting - 2019 Year Performance(1)

Social
Highlights
All Social Accounts in Mid-South region grew in
Likes, Engagagements & Post Clicks in 2019, with
no paid social ads (100% Organic)
"Owned Average" at +173% Audience Growth
Context: Across 11 Facebook accounts, each account grew
in 2019 by an average of roughly +155.2 Fans
31.7% of Views received on FB videos have
3-sec to 15-sec Video view avg. duration in 2019
25.7% of Views received on FB videos have
15-sec to 1 min Video View avg. duration in 2019
Chef Jet influencer FB video high ROI performance
x1.6 Engagement rate to other posts in 21-day period

1. The Git-Up Challenge Comes to Plantation Estates - 2,119 Engagements
https://www.facebook.com/330549784425765/posts/501349414012467/
Viral sharing (25 shares within 25 hours, 76 shares within 72 hours)
2. Executive Director Sings through the Pandemic - 1,790 Engagements
https://www.facebook.com/2255608464721901/posts/2652889478327129/
High comment frequency and viral sharing (39 shares over post lifetime)
3. Tryon Estates' State Survey with No Deficiencies - 1,671 Engagements
https://www.facebook.com/414437539088722/posts/556392491559892/
High comment frequency (62 Comments, above average for account)
4. The Rockford Peaches Show up at Plantation Estates - 727 Engagements
https://www.facebook.com/330549784425765/posts/562442287903179/
5. OlympiActs 2019 at Tryon Estates - 491 Engagements
https://www.facebook.com/414437539088722/posts/601046273761180/
6. Lanier Village Estates' Gingerbread House Video - 464 Engagements
https://www.facebook.com/413196825882341/posts/651606275374727/
7. Homecoming Spirit Week at Tryon Estates - 351 Engagements
https://www.facebook.com/414437539088722/posts/687996008399539/
8. Veteran's Day at Magnolia Trace - 348 Engagements
https://www.facebook.com/2188297748105779/posts/2444749905793894/
9. Book Brigade at Plantation Estates - 352 Engagements
https://www.facebook.com/330549784425765/posts/528942997919775/
10. Stained Glass Installation at Tryon Estates - 249 Engagements
https://www.facebook.com/414437539088722/posts/799592570573215/
"Top Performing" defined by highest overall Engagements
ENGAGEMENT metric = Shares + Reactions + Comments)