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Winning Her Business: How to Transform the Customer
Experience for the World's Most Powerful Consumers
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Hardcover: 256 pages Publisher: HarperCollins Leadership (March 5, 2019) Language:
English ISBN-10: 1400209978 ISBN-13: 978-1400209972 Product Dimensions: 6.2 x 0.9 x 9.3 inches
Shipping Weight: 13.8 ounces (View shipping rates and policies)
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Book Description
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share
by creating a customer experience that appeals to the most powerful consumers: women. When
people think about the world’s growth markets, they often envision countries like China and
India. Yet they miss the largest one right here at home, no matter where you call home:
women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious
strategy to learn how best to appeal to this continually expanding market. Common sense? Yes.
Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the
world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by
the rise of women’s economic power. Brennan introduces The Four Motivators® Framework,
which shows how every company can help customers feel:connected to them, their brand, and
their business,inspired to buy from them specifically,confident in their buying decisions,
andappreciated for their business. Showcasing best practices from brands as diverse as Lexus,
Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable
insights into women as consumers and shows that almost all businesses have an opportunity to
create an inclusive customer experience that inspires increased sales, referrals, and repeat
business.

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