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Oliviero Toscani
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Oliviero Toscani
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business account Hardcover: 256 pages Publisher: Carlton Books Ltd (April 4, 2016) Language: English
ISBN-10: 1783130083 ISBN-13: 978-1783130085 Product Dimensions: 9.3 x 1 x 11.3 inches Shipping
Weight: 1.6 pounds (View shipping rates and policies)
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Book Description
Oliviero Toscani is one of world's most high profile image-makersBest known for his shocking
advertising campaigns; particularly those for the United Colors of Benetton from 1982 to 2000.
Featuring Toscani's most famous campaigns and exploring his drive to make provocative images
that focus on controversial themes, ranging from religion and sex to politics and bodyimageContributions
from key people in the fashion, photography and advertising industries
including Anna Wintour, David Bowie, Bill Cunningham, Valentino and David BaileyTies in
with an exhibition in October 2014 in Milan This book is made up of over 20 articles on various
themes and campaigns key to Oliviero Toscani's extraordinary career spanning over fifty years
particularly his work with Benetton from 1982 to 2000, which was some of the most shocking
advertising ever seen - in some cases provoking lawsuits and the removal of Benetton clothing
from stores. However, he worked wonders for the company, making it into one of the world's
most recognized clothing brands - despite no items of clothing appearing in the campaigns
between 1990 and 2000. Laid out in a magazine format, it covers his work from being the creative
force behind brands and advertising campaigns, to his work on numerous social design projects.
The book also looks in detail at Toscani himself, with contributions from some of the leading
people he has worked with over the years, such as Anna Wintour, David Bowie, Bill
Cunningham, Valentino and Naomi Campbell. Toscani's photography often depicts what no one
has ever dared to explore before in advertising, such as homosexuality, racism and anorexia. This
controversial approach to photography as a medium for sending provocative messages is what he
is most renowned for and is looked at in detail in this book. Contents: Foreword; Introduction;
over 20 themed articles including Andy Warhol's Factory; New York, New York (Vogue shoot);
Jeans and Jesus; Black and White - The Benetton Years; The Balkans; No Anorexia; Made in
Italy - The New Italian Landscape; Out in Africa.

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