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Understanding Digital Marketing: Marketing Strategies for
Engaging the Digital Generation
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business account Hardcover: 648 pages Publisher: Kogan Page; Third edition (January 3, 2015) Language:
English ISBN-10: 0749476338 ISBN-13: 978-0749476335 Product Dimensions: 6.4 x 1.2 x 9.4 inches
Shipping Weight: 2.2 pounds
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Book Description
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies
are transforming not just how we access our information but how we interact and communicate
with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense
guide to web marketing, the rules of new media and researching the new generation of digital
consumers. Clear, informative and entertaining, it covers key topics such as search marketing,
social media, Google, mobile marketing, affiliate marketing, email marketing, performance
marketing, customer engagement and digital marketing strategies. One of the best-selling books in
the industry, this third edition of Understanding Digital Marketing has been thoroughly revised
with more information on core areas such as search, analytics, online PR and content marketing.
Complete with in-depth insider accounts of digital marketing successes from brands including
Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one
of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer)
and is therefore essential reading for both practitioners and students alike.

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