Low Jia Chang Portfolio 2020
Hi, I'm JC, I'm not talkative but dive into thoughts, Like can a hard cantaloupe float? Float in space like an astronaut. visit my Behance page at https://behance.net/jchangdes
Hi, I'm JC, I'm not talkative but dive into thoughts,
Like can a hard cantaloupe float?
Float in space like an astronaut.
visit my Behance page at https://behance.net/jchangdes
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Problem
Heinz Ketchup has never gained much
market popularity in Malaysians because
it lacks of cultural relevance and always
been seen as a “premium western” brand.
Idea
Heinz Brings the “ONG”
Cultural Insight
Heinz ketchup mainly associates itself
with the color red. The word “Ong” means
“red” and also prosperity in Mandarin.
Every Chinese New Year, many Chinese seek
their fortune through various means in hope
that their year may be a prosperous “Ong” one.
Heinz invites the public to bring the “Ong” in their lives by squirting their ketchup on a giant piece
of table cloth to reveal their secret blessing and share this blessing to their friends and family.
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