The Los Angeles Business Journal Presents - Cbjonline.com

September 12, 2011 Advertising Supplement 

The Los Angeles Business Journal presents 

2011 

CFOs of the Year 

Presenting Sponsors: 

Platinum Sponsors: Gold Sponsors: 

Community Bank 

Moss Adams LLP 

Popular Bank 

This special advertising supplement did not involve the reporting 

or editing staff of the Los Angeles Business Journal. 

PricewaterhouseCoopers 

Prime Healthcare Management, Inc. 

Wedbush Bank

24 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL SEPTEMBER 12, 2011 

Publisher’s Letter 

WELCOME to our fifth annual Los 

Angeles Business Journal CFO 

Awards special supplement, in 

which we stop for moment to applaud 

the financial knowhow and fiscal 

achievements of the corporate space's 

dollars and cents men and women - the 

often unsung heroes of our companies' 

successes - the Chief Financial Officers. 

It's true that we tend to dedicate more 

ink each issue to the CEO's of the companies 

we report on - but you can ask virtually 

any CEO in Los Angeles and they are 

likely to agree that it's nearly impossible 

to quantify the value of the CFOs they 

work so closely with. Indeed, it's the 

Chief Financial Officers who are often 

charged with making sense of our volatile 

economy and managing the bottom lines 

of the companies navigating through the 

day to day business space. So for all the 

great CFOs profiled in this volume, we say 

thank you and congratulations! Your 

tireless contributions to the companies 

you serve and ultimately, our business 

community as a whole, are appreciated. 

This issue focuses specifically on the 

nominees and honorees we celebrated at 

our CFO Awards luncheon on Wednesday, 

September 7th at the Millennium 

Biltmore downtown. 

This year's list of suberb finalists – 

each an example of excellence in the 

field of financial business stewardship – 

We congratulate our own Roger Krissman 

and all of the other nominees of the CFO of the year award. 

Prime Healthcare Services is a growing presence in healthcare 

in California, with 14 hospitals based throughout the state. We 

would not be able to prosper as we have without leaders such 

as Roger, who has the ability to help us envision a new path, 

and the pragmatism to know how to take it. 

Prime Healthcare Services. We are moving the healthcare 

industry in new and exciting directions. 

Roger Krissman 

�� 

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made it even more difficult to arrive at 

the honorees. Six honorees are 

announced in this section in six categories 

– "Large Public Company CFO," 

"Large Private Company CFO," "Non- 

Profit CFO," "Small Public Company 

CFO," "Small Private Company CFO," 

and "Government CFO." We applaud 

each of the honorees and finalists – all of 

whom are described in these pages. 

Best regards, 

Matthew A. Toledo 

President and Publisher

SEPTEMBER 12, 2011 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL 25 

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Los Angeles Business Journal’s 

Fifth Annual CFO of the Year Honorees 

LARGE PRIVATE COMPANY 

BRAD RAMBERG, 

BEACHBODY, LLC 

BRAD Ramberg is CFO for Beachbody, a 

developer, marketer and distributor of fitness 

and weight-loss products and producer 

of hit products such as P90X, Insanity, 

Hip Hop Abs, Turbo Fire, and Shakeology. 

Ramberg has been one of five people on the 

executive team leading the company’s remarkable 

growth. He’s responsible for finance, 

strategic planning, accounting, tax, treasury, 

and internal control. 

When Ramberg joined Beachbody in 2006, 

the finance team consisted of three bookkeepers. 

The company did less than $100 million in 

revenues and had fewer than 100 employees. 

Beachbody had great product development, 

sales and marketing teams, but little financial 

infrastructure. Ramberg built a financial team 

and systems that allowed to company to reach 

its current level of over $400 million in revenue 

and enable the company to continue 

SMALL PRIVATE COMPANY 

MICHAEL NISHI, 

INNOVATIVE DINING GROUP 

MICHAEL Nishi is the CFO of Innovative 

Dining Group (IDG) where he oversees 

the accounting and finance functions 

of eleven company-owned and managed 

restaurants. IDG operates the famous Sushi 

Roku and BOA Steakhouse brands in Los Angeles, 

Las Vegas and Scottsdale. 

Nishi, a restaurant industry veteran having 

previously served as CFO of a $150 million 

publicly-traded restaurant company in Tokyo, 

as well as having partnered in his own restaurant 

venture, brings a well-rounded perspective 

to his role as CFO with his professional experiences 

in public accounting, systems implementation, 

taxation, venture capital financing and 

restaurant operations. IDG is a leading market 

participant in the multi-unit, multi-concept 

space of the restaurant industry, but is also an 

entrepreneurial company that requires a CFO 

who is flexible and willing to handle a multi- 

expanding. Under Ramberg’s financial leadership, 

the company now has sophisticated 

strategic planning, management and GAAP 

reporting, tax planning (domestic and international), 

treasury, and internal audit. Beachbody 

currently employs 525 people, over 500 of 

whom work in Los Angeles County. Without 

Ramberg’s financial leadership and contributions 

to the executive team, the company 

would not have been able to support its dramatic 

sales growth. 

Despite the hectic schedule provided by the 

escalating success of Beachbody, Ramberg has 

also always made time to give back to the community. 

Through Big Brothers of Los Angeles 

he has served as a Big Brother to a fatherless 

boy for the past 7 years, is on the fundraising 

committee of the Food Allergy and Anaphylaxis 

Network and is a member of the Board of 

Governors for Cedars Sinai. 

tude of tasks and responsibilities often at a 

granular level. 

Nishi has a true passion for the restaurant 

business and is constantly poring over industry-related 

articles so he can stay abreast of the 

latest developments in the industry. He is also 

the consummate team-player and is dedicated 

to customer service. He views the restaurant 

managers and staff as his customers and always 

solicits their opinions and suggestions before 

recommending new procedures. From the first 

day that Nishi joined IDG, he displayed the 

ideal characteristics of a reputable CFO which 

include a high level of integrity, highest ethical 

standards, responsible, professional, fair, honest 

and competent. He deals with his team 

members, superiors, vendors and professional 

service providers with those characteristics at 

his core, which garners him much respect from 

everyone he interacts with. 

Continued on page 28

SEPTEMBER 12, 2011 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL 27



Fifth Annual CFO of the Year Honorees continued 

LARGE PUBLIC COMPANY 

GIL BOROK, 

CB RICHARD ELLIS GROUP, INC. 

GIL Borok is CFO of CB Richard Ellis 

Group, Inc. (CBRE). In this position, he 

has responsibility for global financial 

and accounting matters, budgeting and forecasting, 

audit committee activities, the tax 

function, internal audit, treasury, investor relations 

and the financial aspects of mergers, 

acquisitions and dispositions. 

Borok’s ascent to the CFO role coincided 

with the company’s emergence from the most 

brutal global economic and commercial real 

estate market downturn since the Great 

Depression. As the company’s Chief Accounting 

Officer, he played a critical role in helping 

the company to weather the downturn in 

2008 and 2009. This was especially true after 

the company’s previous CFO resigned in 

November 2008. Borok worked closely with 

the CEO, President and senior executives 

around the world to bring expenses in line 

SMALL PUBLIC COMPANY 

ROSS LANDSBAUM, 

REACHLOCAL, INC. 

Ross Landsbaum joined ReachLocal as 

CFO in 2008, just four years after its 

founding, as part of the internet services 

company’s plans to pursue an Initial Public 

Offering. His prior public company experience, 

involvement in acquisitions, and building 

an effective accounting and finance group 

were important keys to his hiring. From the 

moment Landsbaum joined, he began to 

assist in positioning the company for the IPO, 

including detailed modeling on the business 

plan and future growth, assessment of 

accounting & finance team, and changes in 

IT systems for financial reporting. 

Landsbaum worked tirelessly for two years 

to strengthen the accounting and finance 

team. He recruited a new controller with significant 

SEC experience, help set expectations 

for timely reporting, and supported the expansion 

of the accounting & finance function. He 

also began to review the internal control structure 

with the assistance of outside consultants. 

with sharply lower business activity to help 

the company emerge from the downturn in 

strong position. Thanks to these efforts – 

including the elimination of $600 million of 

operating expense over two years -- the company 

was able to achieve an operating profit 

in every quarter except for one throughout 

the prolonged downturn. 

In early 2011, CBRE announced an acquisition 

that will transform one of its smaller business 

lines – the approximately $1.0 billion purchase 

of ING Group’s real estate investment 

management operations in Europe and Asia and 

its global real estate securities business, making 

the company the world’s largest real estate 

investment manager. Along with the company’s 

business line leaders and investment banking 

team, Borok played a leading role in completing 

the ING purchase and explaining the transaction 

to the analyst community. 

In preparation for the IPO, Landsbaum facilitated 

an acquisition of an Australian joint venture, 

which was the first foreign operation of 

ReachLocal. 

Landsbaum successfully led the diligence 

process for the IPO, which involved working 

with a number of underwriters and legal counsel. 

He was also a key member of the road 

show, which included US and foreign 

investors. The Company completed its IPO in 

May 2010 during a period of weeks when the 

stock market was volatile and other IPOs were 

pulled from the market. He approached issues 

head-on with appropriate input and thoughtfulness. 

Since the IPO last year, ReachLocal 

has completed two additional acquisitions and 

expanded into several additional foreign locations. 

ReachLocal is now poised for strategic 

expansion into new markets in Europe and 

Asia in the coming two years, and Landsbaum’s 

financial stewardship is helping to 

lead that growth. 



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Fifth Annual CFO of the Year Honorees continued 

GOVERNMENT 

MIGUEL SANTANA, 

CITY OF LOS ANGELES 

IN August 2009, Miguel Santana was appointed 

by Mayor Antonio Villaraigosa and confirmed 

by the City Council as the City 

Administrative Officer (CAO) for the City of 

Los Angeles. Santana is one of the few city officers 

who reports directly to the Mayor and the 

City Council. As the CAO, his office has direct 

oversight over the City’s $6.75 billion budget, 

labor negotiations, risk management, debt 

management and other major policy issues as 

directed by the Mayor and/or City Council. 

As the City of Los Angeles’ chief administrative 

officer, Santana works with the Mayor 

and City Council to develop and manage a 

City operating budget that totals over $6.904 

billion. Santana’s exemplary work managing 

the City through the recent unprecedented 

financial challenges has been exemplary. He 

has led the City’s efforts to close an $800 mil- 

NONPROFIT 

SONHUI ROBILOTTA, EXCEPTIONAL 

CHILDREN’S FOUNDATION 

SONHUI “Sunny” Robilotta joined the Exceptional 

Children’s Foundation (ECF) in 

December 2004 as the agency’s Controller 

and in 2007 was promoted to the Vice President 

of Finance. As the largest nonprofit organization 

in California that offers a continuum 

of services for children and adults with developmental, 

learning and emotional disabilities, 

Robilotta is responsible for a $24 million operating 

budget that supports 15 service sites 

throughout Los Angeles County, and all the 

management oversight connected with the 

agency’s accounting department. 

Highlights of her work at ECF include: developing 

and implementing accounting policies and 

processes, as well as internal control systems; 

monitoring $13 million in investment accounts; 

working with program directors and managers to 

educate and inform them about their specific 

budget issues and concerns; assisting the CEO to 

develop effective strategies to address significant 

lion budget gap during his 2-year tenor by 

instituting a number of successful reorganization 

initiatives. Despite significant budget 

pressures, under Santana’s stewardship, the 

City has been able to preserve its AA-rating 

with the credit rating agencies and continue 

to borrow money from banks and Wall Street 

investors at extremely low rates. For example, 

in July 2011, the City secured over $1.2 billion 

of borrowings at .26%, the lowest borrowing 

rate of any city in California. 

Miguel has also been instrumental to the 

development of a new multi-purpose Event 

Center (at the existing West Hall Site of the LA 

Convention Center) that will continue to revitalize 

economic growth in downtown Los 

Angeles and provide the City with new facilities 

without putting City dollars and taxpayers at 

risk while returning an NFL team to the City. 

State funding cuts that have impacted the agency 

over the past three years; and regular reporting 

the Board on all budget, audit, investment, and 

contract compliance activities. 

When Robilotta was hired seven years ago, 

ECF's operating budget approximated $12 million. 

Over the past seven years, the organization's 

revenue streams have diversified and 

doubled to $24 million. Currently, under her 

financial leadership, ECF operates with revenue 

streams from the State Department of 

Developmental Services, multiple school districts 

in LA County, Medi-Cal, product and service 

contracts, HUD, County Department of 

Mental Health and private philanthropy. In 

times of growth, Robilotta has devoted the 

time and effort needed to expand the accounting 

systems and infrastructure of ECF to 

accommodate the growth of these revenue 

streams, punctuated by a merger in 2008 that 

doubled the size of the organization.


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Fifth Annual CFO of the Year Nominee Finalists 

This year’s esteemed CFO of the Year 

nominee finalists are arranged below 

alphabetically by last name. 

Congratulations to all of the finalists! 

JIM BACA 

ENI- JR286, INC. 

Baca oversaw a 

monumental 

step in the company’s 

progress 

when JR286 

became the sole 

accessories 

provider for Nike 

for 2009. 

Jim Baca is the 

financial leader of 

JR286, which specializes 

in the manufacturing 

and distribution 

of branded 

and licensed sports 

accessories. Since the 

day he joined JR286, 

his vision to become the premiere 

accessories company in the industry 

was aligned with the rest of the executive 

management team. Baca oversaw 

a monumental step in the company’s 

progress when JR286 became 

the sole accessories provider for Nike 

for 2009. 

JR286 operates on a global scale 

with offices in Canada, China and 

Europe. Baca’s ability to effectively 

communicate with all the different 

entities under JR286 has allowed the 

company to continue its consistent 

progression to the top of the sports 

accessories industry. 

“Community Bank is 

willing, and ready to lend.” 

— Naresh Arya, Owner of BJ Bindery 

BRETT CHLOUPEK 

SOURCE PHOTONICS 

Chloupek understands 

that in 

his industry 

things are constantly 

changing 

and you have to 

evolve with them 

to stay afloat. 

Alex Arjonilla, FVP/Business Center Manager & Laurie Perez, VP/Relationship Manager of Community Bank 

with Renu Arya & Naresh Arya, Owners of BJ Bindery. 

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to represent our clients with comprehensive financial 

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cbank.com/partnershipbanking. 

Brett Chloupek, 

CFO of Source 

Photonics, has provided 

tremendous 

contributions to 

the company’s 

growth since his 

start in 2006. The 

company's prod- 

ucts are used for fiber-to-thepremise 

technology to deliver 

video, voice and data services. In 

this highly developed technological 

industry, Chloupek has leveraged 

best of breed product development 

applications to ensure the 

company continues to trend in 

the right direction. 

Chloupek understands that in 

his industry things are constantly 

changing and you have to evolve 

with them to stay afloat. As 

Source Photonics continues to 

grow globally, with over 1,500 

employed around the world, 

Chloupek will focus on maintaining 

the company’s current certification 

within the International 

Organization for Standardization 

and the Federal Communications 

Commission. 

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DEAN DITTO 

KARL STORZ ENDOSCOPY- 

AMERICA, INC. 

Dean Ditto joined 

KSEA as the company’s 

Controller. In 

addition to daily 

management of the 

accounting, credit, 

internal audit and 

accounts payable 

functions, Ditto collaborated 

in a number of change initiatives 

within the company. In his first 

six months, Ditto led the year-end close 

and audit while simultaneously creating 

productive working relationships with 

customer facing functions both in the 

field and in the corporate office. 

Within a year’s time, Ditto was promoted 

to the CFO role for KSEA and 

all its subsidiary companies. He is an 

active company officer, member of 

the Executive Committee, and participant 

in North America region leadership 

forums. 

KEVIN FARR 

MATTEL, INC. 

Kevin Farr is an exceptional business 

leader who has been with Mattel for 20 

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years. His intuitive 

business acumen and 

engaging leadership 

style impacts and drives 

improvements 

and best-in-class performance 

across 

almost all aspects of 

the Mattel business. 

He oversees a global organization of 

more than 800 people, including 

Finance, Treasury, Tax, Audit, Strategy, 

Investor Relations, Global IT, Corporate 

Controller, Worldwide Facilities & 

Real Estate and Worldwide Tradeshows 

and Travel. 

During the past 11 years as Mattel 

CFO, Farr has helped guide the company 

through business challenges and 

uncertain economic conditions, always 

with the goal to strengthen the company’s 

financial foundation. 

MARY BETH FORMBY 

LAKEWOOD REGIONAL 

MEDICAL CENTER 

As Chief Financial Officer at Lakewood 

Regional, Mary Beth Formby serves on 

the Executive Management Team and 

along with the Chief Executive Officer 

and Chief Operating Officer, is responsible 

for the financial performance of 

the medical center. This has proven 

Continued on page 36 

Scott M. Sachs, 

Regional Managing Partner, 

J.H. Cohn, and Joe Torre


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Continued from page 34 

increasingly challenging 

as payors continue 

to ratchet down 

reimbursement as 

healthcare costs continue 

to rise. 

Since returning to 

Lakewood Regional 

Medical Center in 

2006, Formby has played a key role in 

stabilizing hospital operations through 

multiple leadership changes. She has 

led the expansion of services at the hos- 

pital, including a $10.5 million Cath 

Lab and Electrophysiology expansion 

proposal, presented the project to Tenet 

Senior Executive Leadership and receiving 

approval and funding. She has also 

guided an additional $11.0 million in 

capital improvements in each of the 

past three years. 

CONRAD FREUND 

LA84 FOUNDATION 

Responsible for managing the finances 

of the LA84 Foundation (formerly the 

Amateur Athletic 

Foundation), Conrad 

Freund has been a 

key member of the 

management group 

of a Foundation that 

continues to give 

back to the community. 

The numbers 

speak for themselves. Starting with 

$93 million, the Foundation has now 

spent back for the benefit of the community 

$200 million for the benefit of 

youth sport. Assets as of June 2011 are 

at $140 million. 

CalCPA proudly salutes the CFO of the Year nominees and award winners. 

Michael Spindler, CPA 

Navigant Consulting Inc. 

Beth Bayer, CPA 

Time Warner Cable 

Don’t Miss CalCPA’s Financial Leadership Forum Xchange 

a platform for key finance executives to address the leading 

issues, changes and trends in today’s business world. 

www.calcpa.org/xchange 

Tayika Dennis, CPA 

NSBN LLP 

Corey Stigile, Esq., CPA 

Hochman Salkin Rettig 

Toscher & Perez 

Behind all the numbers,people are the bottom line. 

www.calcpa.org 

Under the leadership of Freund, the 

Foundation endowment has grown 

from the initial $93 million which was 

invested entirely in bonds to a diversified 

portfolio which reached $208 million 

in the year 2000. Today, at the end 

of July 2011, the fund is posting a 

healthy $140 million, considering the 

enormous challenges presented by our 

economy today. 

SCOTT FRIEDMAN 

INTERNET BRANDS 

Through 

Friedman’s 

financial 

leadership, 

Internet Brands 

has seen 

steady growth. 

Scott Friedman has 

overseen the growth of 

an extremely specialized 

company in Internet 

Brands, which 

operates community 

and e-commerce websites 

in the automotive, 

home, shopping, 

and travel and leisure categories. The 

challenges for Friedman have come in 

the form of strategically organizing the 

discounts and special offers for the different 

websites. 

Internet Brands’ unique structure 

requires an immense amount of financial 

planning that has to go into organizing 

promotions, especially at the 

level of car purchases, one of Internet 

Brands’ key sectors. Friedman also 

manages job listing, portfolio and community 

sites that enable users to manage 

several aspects of their careers. 

Through Friedman’s financial leadership, 

Internet Brands has seen steady 

growth. 

TIM GOETZ 

ROBINSON HELICOPTER 

Goetz has 

led Robinson 

through increasingly 

profitable 

years as they 

continue to 

grow revenue 

and increase 

production year 

after year. 

Tim Goetz is the CFO 

of the world's leading 

manufacturer of civil 

helicopters. Not only 

does he oversee all of 

the financial planning 

and analytics that go 

into being a financial 

leader but he also 

oversees and conducts monthly safety 

courses for helicopter flight instructors 

and maintenance technicians. Robinson 

has consistently added new models 

into the market place and Goetz’s execution 

as a financial leader has enabled 

them to do this in an extremely profitable 

manner. 

Just last year Robinson added 

133,000 square feet to its manufacturing 

facility in Torrance to deal with the 

increased demand for the helicopters. 

Goetz has led Robinson through 

increasingly profitable years as they 

continue to grow revenue and increase 

production year after year. 

GREGG GOLDMAN 

USC MARSHALL 

SCHOOL OF BUSINESS 

As Chief Financial Officer & Senior 

Associate Dean, Finance & Administration, 

USC Marshall School of Business, 

Gregg Goldman oversees a wide range 

of administrative functions, including 

managing personnel of 500 faculty and 



Congrats Kevin 

from your Mattel family and friends! 

We like the way you play! 

Investing in the future of play 

© 2011 Mattel. Inc. All Rights Reserved.





staff; budget and 

finance for the entire 

Marshall School and 

interaction with the 

central USC finance 

divisions; Marshall's 

human resources 

department; Marshall’s 

physical plant, 

which includes three of the largest 

academic buildings on campus, 

numerous off-site facilities and planning 

for Marshall's new academic 

building; and Marshall's technology 

and information systems. 

This is an exhaustive and diverse 

portfolio, but for Goldman it is not at all 

exhausting. His energy is boundless, and 

his commitment to the students, faculty 

and staff of USC Marshall is enormous. 

BRAD KATES 

SHOPZILLA, INC. 

As Chief Financial Officer for Shopzilla, 

Inc., Brad Kates provides executive 

leadership and management for the 

company’s accounting & finance, 

human resources, legal and office 

administration departments. He oversees 

these corporate functions both in 

the US and in the UK. 

Shopzilla is experiencing 

an impressive 

25% year over year 

growth in EBITDA in 

2011. Kates has been 

critical in making 

actionable recommendations 

for both 

strategic and operational initiatives in 

support of the company’s forward trajectory 

and manages to strike the necessary 

balance between his fiscal 

responsibility of keeping revenues 

high and overhead costs low, while 

still spending on employee morale 

building programs. 

STEPHEN KENNEDY 

LOS ANGELES MISSION 

Steve Kennedy came 

to the Los Angeles 

Mission as a temporary 

employee in 

2006. He made such 

a positive impact that 

he was retained as 

permanent CFO. 

During the last five 

years of challenges provided by a 

struggling economy, donations have 

been down, service requests have been 

up and Kennedy has been able to con- 

sistently manage budgets that have 

been balanced according to Board 

expectations. He has maintained the 

Mission’s bank covenants and all 

agreements while allowing the organization 

to provide an increased level of 

service to its clients. 

In addition, the Mission provides 

professional accounting services to the 

Los Angeles Christian Health Centers 

where Kennedy has been instrumental 

in securing federal grants and ensuring 

that they are properly accounted for in 

both the Mission and the Clinic. 

JOHN KJENNER 

UNITED STATES ARTISTS 

John Kjenner, CPA, 

has been the Chief 

Financial Officer for 

United States Artists 

since its launch in 

2005. This is Kjenner’s 

first full-time 

role in a non-profit 

organization and his 

third start-up. Among many accomplishments 

he has quickly achieved at 

the non-profit is his effort to employ 

sophisticated financial forecasting that 

helped the organization recognize its 

long-term financial challenges and 

helped them explore numerous sce- 

narios individually and in various possible 

combinations. 

One of Kjenner’s concepts that has 

had the greatest promise combined 

online fundraising with basic social 

networking features that would enable 

the creation of community among 

artists and their friends and followers. 

United States Artists is well on its way 

to realizing its mission to “invest in 

America’s finest artists and illuminate 

the importance of artists to society” 

and Kjenner has been a tremendous 

force in that pursuit. 

ROGER KRISSMAN 

PRIME HEALTHCARE SERVICES 

Krissman is a 

member of Healthcare 

Financial 

Management 

Association and is 

a member of the 

Inland Region Advisory 

Board for City 

National Bank. 

Roger Krissman was 

recruited to join 

Prime in 2003, bringing 

more than 30 

years of experience to 

the company. As 

Chief Financial Officer 

for Prime, he is 

responsible for the 

financial management of Prime 

Healthcare Services including all of its 

subsidiaries and related entities. 

Along with his financial duties for 

Prime Healthcare, Krissman is also a 

Director for Desert Valley Insurance 

Limited, an off shore captive insurance 



A SHIP IN THE HARBOR IS SAFE, 

BUT THAT IS NOT WHAT SHIPS ARE BUILT FOR. 

CONGRATULATIONS 

TO THE 2011 LOS ANGELES CFO OF THE YEAR HONOREES 

CALIFORNIA BANK & TRUST 

IS A PROUD SPONSOR OF THE 2011 LOS ANGELES CFO OF THE YEAR AWARDS 

We applaud your leadership and vision in spearheading companies to achiev achieve 

long term strategic financial success. 

Committed to Los Angeles Business. 

Call (800) 355-0512 to talk directly with a CB&T professional banker in one of 

our Los Angeles offices. 

Member FDIC | © 2011 California Bank & Trust 

~ William Shedo 

calbanktrust.com





company. Krissman is a member of 

Healthcare Financial Management 

Association and is a member of the 

Inland Region Advisory Board for City 

National Bank. 

JAY MALLEN 

KRAV MAGA WORLDWIDE, INC. 

During the six years that Jay Mallen 

has served as Chief Financial Officer of 

KMW, he has led systematic reforms, 

implemented company-wide 

policies, and 

developed key 

fundraising strategies 

and partnerships that 

have tripled annual 

growth revenues of 

the company. KMW 

is a privately owned 

health, self-defense and fitness company 

with corporate-owned clubs in Los 

Angeles and Sherman Oaks, California, 

and licensees nationwide. 

Mallen has undertaken the sizable 

task of reforming and implementing 

After 100 years 

it becomes more 

than a business 

relationship 

We know what makes Los Angeles special. We also know 

the people who have built and shaped the success here. 

We proudly call them our clients. 

At our 100th anniversary of being a part of Los Angeles, 

we thank our staff and partners for their commitment, 

but most importantly we thank people like you for 

making us feel at home. 

www.pwc.com 

Mallen has 

undertaken the 

sizable task of 

reforming and 

implementing 

company-wide 

policies that 

resulted in 

substantial 

company growth. 

company-wide policies that impacted 

KMW’s financial and operating 

controls and resulted in substantial 

company growth. 

STEVE MILLER 

CITIZEN WATCH 

© 2011 PwC. All rights reserved. “PwC” refers to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a 

member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity. LA 12-0023 

Steve Miller has been the CFO of Citizen 

Watch, one of the largest watchmakers 

worldwide, since 2005. Miller is 

responsible for the finances at Citizen, 

as well as the IT systems. He has to be 

very careful with his time as he pulled 

Under Miller’s 

fiscal stewardship, 

Citizen 

Watch did well 

financially last 

year and is doing 

even better this 

fiscal year. 

in different directions 

every day. He does an 

amazing job organizing 

his time between 

the two departments 

he is responsible for. 

Under Miller’s fiscal 

stewardship, Citizen 

Watch did well 

financially last year and is doing even 

better this fiscal year. Miller has sent 

the message that they will not look 

back at last year’s profits and be content, 

but rather improve upon those 

numbers. The most amazing part about 

Citizen’s recent growth is the timing -noting 

that Miller has had to work 

around some of the worst economic 

conditions in history. 

RON NATHANSON 

CYDCOR 

Since Ron Nathanson 

joined Cydcor in 

2001, the company 

has grown exponentially 

in many different 

categories. Revenue 

has been on a 

steady rise along 

with the number of 

employees and offices under Cydcor’s 

reach. Today, the company employees 

over 3000 independent salespeople 

across the U.S and Canada located 

in 200 offices. Not only has 

Nathanson led Cydcor through a 

tough economy, he’s done it in such 

a way as to result in growing revenue 

year after year. 

Through Nathanson’s financial 

leadership, Cydor’s unique approach 

as an outsourced face-to-face salesforce 

supplier to a variety of industries 

has proven successful. Despite new 

challenges every day, Nathanson’s 

dedicated and cheerful approach 

enable him to successfully take on 

seemingly any issue. 

ROBERT NEWMAN 

INDEPENDENT FILM & 

TELEVISION ALLIANCE 

As head of IFTA’s 

finance and accounting 

department, Newman 

established and 

oversees a four-person 

team and is hands on 

with operations, all 

financial reporting, 

annual audits, and 

overall budgets for IFTA and its multitude 

of departments. 

His skills have earned the organization 

a substantial reserve over the 

years which have directly assisted in 

creating and implementing new substantial 

programs for the organization’s 

membership, and also has been 

critical to IFTA’s dedication and funding 

of highly important and timely 

research projects around topics severely 

impacting our members such as 

worldwide piracy, net neutrality, trade 

barriers and the need to foster a more 

equal business opportunities for the 

independent companies. 



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for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. 

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Copyright © 2011 Deloitte Development LLC. All rights reserved. 

Member of Deloitte Touche Tohmatsu Limited 

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contact Michelle Kerrick at +1 213 688 0800 or e-mail us at dges@deloitte.com 

www.deloitte.com/us/dges/wherenext





ALAN ORECHWA 

JUNIOR ACHIEVEMENT OF 

SOUTHERN CALIFORNIA, INC 

Alan Orechwa is 

Chief Operating 

Officer of Junior 

Achievement of 

Southern California, 

Inc. He is responsible 

for the day-today 

operation of 

JASoCal in support 

of its mission of teaching financial 

literacy to our youth through a variety 

of classroom programs, Job 

Shadow days, and Finance Park 

“real life” simulations. Before taking 

on the position, he had served on 

the JASoCal Board of Directors for 

17 years. 

June 30, 2011 ended JASoCal’s 

fiscal year and the organization 

raised approximately $1 million 

more than the previous fiscal year 

and almost $2 million more than 

the year before that! This amazing 

result after losing money in previous 

years is due to Orechwa’s bringing 

proven for-profit management 

techniques to JASoCal. 

RON PLATISHA 

BH MANAGEMENT INC. 

With more than 30 

years experience in 

the commercial real 

estate industry, 

Ronald J. Platisha 

brings his seasoned 

financial expertise to 

BH Properties as Chief 

Financial Officer. 

Platisha is responsible for overseeing the 

financial management of the company 

as it aggressively acquires new, valueadded 

retail, office and industrial warehouse 

properties throughout the U.S. 

Prior to joining BH Properties, Platisha 

gained experience in several key positions 

with CB Richard Ellis, where he served as 

Executive Vice President of Finance, Chief 

Financial Officer of the Americas and Principal 

Accounting Officer. Platisha has also 

held positions in the Internal Audit 

department of H.F. Ahmanson & Co., and 

was a Senior Auditor for the Big Four public 

accounting firm KPMG International. 

JACK POLLOCK 

ALORICA 

Jack Pollock has led Alorica Inc, an 

after-sales service provider that supports 

Congratulations to 

MIGUEL�SANTANA� 

CFO of the City 

of Los Angeles, and 

the other finalists 

for CFO of the Year. 

NIXON�PEABODY�LLP 

Gas Company Tower, 555 West Fifth Street 

Los Angeles, CA | www.nixonpeabody.com 

As Alorica 

continues to 

grow, employing 

over 7,500 

employees 

today, they owe 

Jack Pollock’s 

fiscal leadership 

for much of 

their success. 

the entire customer 

lifecycle, from frontoffice 

customer interaction 

to back-office 

reverse logistics, 

through a very profitable 

period. In his 

time as CFO, Alorica 

has won a number of 

business growth awards and were also 

named to Software Magazine's 21st 

Annual Ranking of the World's Largest 

Software and Services Suppliers list. 

As Alorica continues to grow, 

employing over 7,500 employees 

today, they owe Jack Pollock’s fiscal 

leadership for much of their success. 

ROMOLO SANTAROSA 

FIRST CALIFORNIA 

FINANCIAL GROUP, INC. 

Romolo “Ron” Santarosa 

joined First 

California Financial 

Group in November 

2002 as Executive 

Vice President and 


responsible for 

finance, accounting, 

investor relations, technology and 

bank operations. In March 2011, Santarosa 

was promoted to his current 

Staying 

still isn’t 

position of Senior Executive Vice President 

and Chief Operating Officer / 

Chief Financial Officer. He has been an 

integral part of the Bank’s growth and 

success in the past nine years. 

Santarosa has helped First California 

Financial Group weather the downturn 

in the economy better than most financial 

institutions. Over the past 6 

months, under his leadership, FCFG has 

been aggressive with smart acquisitions. 

WES SCHAEFER 

AMERICAN BUSINESS BANK 

Wes Schaefer, Vice 

Chairman and Director, 

was one of the 

original organizers 

and founders of 

American Business 

Bank, a commercial 

bank specializing in 

serving medium-sized 

companies throughout Southern California. 

Even with the current economic 

struggles and other banks disappearing, 

ABB is weathering the storm well 

thanks to Schaefer’s contributions. 

Schaefer’s strategic plan has laid the 

foundation for growth and profitability, 

making ABB a strong and sound 

institution. Unlike other banks, ABB 

has few to no impaired investments 

an option 

If you aren’t getting ahead, you are falling behind. 

The Los Angeles Business Journal will keep you ahead of your competition – 

It is a publication filled with insight and information that you need to read, 

but more important,one that you will want to read. 

Subscribe today. 

As part of your subscription,you will also receive access to the daily 

electronic Los Angeles Business Journal, unlimited on-line access to our 

archives, and the Book of Lists published at the end of the year. 

Call toll-free 1.800.404.5225 



Face-to-Face 

Business-to-Business 

relationships. 

approach. 

mypopularbanking.com 

©2011 Banco Popular North America. Member FDIC. 

At Popular Community Bank we offer the financial strength and expertise of a 

$40 billion banking organization, coupled with a team of professionals dedicated to 

learning everything about your business. People making decisions right here in Orange County, 

where your business is, no committees or boards 

aboutpeople. 

to slow you down. 

Banking isn’t just about numbers, it’s





and has been able to maintain a reasonable 

yield on their portfolio under 

Schaefer’s leadership. His vision and 

conservative investment strategy 

grew the bank from a start up De 

Novo to a formidable institution of 

$1 billion in assets. 

MARK SEGAL 

PRECISION DYNAMICS 

Thanks to Segal’s 

ability to understand 

every 

market segment 

Precision 

Dynamics deals 

with, they continue 

to see growth 

year after year. 

It’s a good thing 

Mark Segal came 

into his current job 

role with CFO experience 

because he’s 

used every bit, plus 

some, while staying 

on top of things at 

Precision Dynamics. 

Precision Dynamics plays in so many 

different and unique industries, it 

requires Segal to be able to understand 

the different market trends and 

financial dealings within each segment. 

He uses his deep breadth of 

knowledge to assist him in the day to 

day transactions and financial planning 

with the following industries: 

health care, leisure and entertainment 

and law enforcement sectors. 

Thanks to Segal’s flexible manage- 

ment style and the ability to understand 

every market segment Precision 

Dynamics deals with, they continue to 

see growth year after year. 

AL SOMMERVILLE 

JAY NOLAN 

COMMUNITY SERVICES INC. 

Al Sommerville 

became the Director 

of Finance for Jay 

Nolan Community 

Services in 2001. At 

that time, the entire 

agency was in deep 

fiscal crisis. Since 

taking over at that 

very difficult time, Sommerville has 

developed a new accounting team for 

the organization, but beyond that, 

what he has achieved for the organization’s 

finances has far exceeded 

expectations. 

Jay Nolan Community Services’ 

financial reputation has improved dramatically 

with its funders, auditors, 

vendors and other key stakeholders. 

Auditors have now given the organization 

a “clean bill of health” for each of 

the last eight years, and billing is done 

and collected on time and accounts 

payable are paid on time. Thanks to 

Sommerville, the organization is in 

Recommended 

by 9 out of 10 

customers. 

“You have never let us down 

yet. The perfect consultant 

is all we ask for and that’s 

what you give us.” 

Learn more at roberthalfmr.com/testimonials 

VP of Operations, 

Privately Held Manufacturer 

1-888-400-7474 

© 2011 Robert Half Management Resources. An Equal Opportunity Employer. 0310-6014 

such good financial shape that it has 

not had to use its line of credit in more 

than six years. 

SUSAN STEL 

LOS ANGELES COUNTY 

ECONOMIC DEVELOPMENT CORP. 

Since joining the 

LAEDC in 2005, 

Susan Stel has combined 

her private sector 

experience with 

her expertise as a 

Certified Public 

Accountant to 

strengthen the 

LAEDC’s financial reporting, internal 

controls and benefits offering to the 

company’s 43 employees. 

Her dedication, due diligence and 

strong work ethic has led to the completion 

and implementation of several 

noteworthy accomplishments that 

significantly enhance the company’s 

overall operations, and in many cases 

have resulted in dramatic cost savings. 

These are especially important 

during a time when more and more 

organizations are faced with severelyreduced 

budgets and need to ensure 

that their investments in the mission 

of the LAEDC are managed as efficiency 

as possible. 

LOU STRUETT 

MAGTEK 

Struett has 

overseen the 

organic growth 

of Magtek 

through nearly 

constant 

innovation. 

Lou Struett co-founded 

Magtek in 1972. 

Even though his first 

employer which was 

developing mag 

stripe technology dissolved, 

he was not 

discouraged and 

quickly started 

Magtek. From day one, his vision of 

creating a safe and worry free environment 

to bank, shop, work, play, communicate 

and exchange services has 

held true. Struett has overseen the 

organic growth of Magtek through 

nearly constant innovation. 

Struett focuses a large majority of his 

time on ensuring the company’s products 

and financial processes are federally 

complaint. In this highly regulated 

industry segment compliance and regulations 

are always scrutinized. Struett’s 

job as CFO is not a simple task, but his 

cheerful and positive work ethic have 

created a history of success for Magtek. 

TODD SWEAT 

VACO LOS ANGELES, LLC 

Todd Sweat is the Chief Financial Offi- 



Business Leaders 

We salute the finalists and winners of the 

2011 CFO of the Year Award, including our 

own clients Conrad Freund and Al Somerville. 

Green Hasson Janks is a leading Los Angeles 

accounting firm that collaborates with CFOs 

who serve as an integral part of the client 

relationship. We are pleased that the finalists 

and winners have been recognized by the LABJ 

and the business community. 

Green Hasson Janks 

Accountants and Business Advisors 

10990 Wilshire Boulevard, 16 th Floor 

Los Angeles, CA 90024 

310.873.1600 

greenhassonjanks.com 

© Copyright 2011. Green Hasson & Janks LLP. 

All rights reserved. An independent member of HLB International





cer and SVP of Administration for all of 

the VACO offices and he is the financial 

lifeline to the VACO Los Angeles 

office. He works directly with the team 

of VACO partners to develop financial 

and operating strategies to make VACO 

a best in class recruiting and staffing 

company locally in Los Angeles as well 

as promoting nationally. 

Sweat has a dynamic skill set that 

gives him the ability to motivate 

VACO’s team of recruiters with his 

outgoing personality 

and he provides 

direction to maximize 

the organization’s 

business 

results. He also contributes 

to and supports 

VACO’s vision 

to provide an exceptional 

work culture for the organization. 

One of the programs he implemented 

that contributes to that culture 

provided internals with a 

monthly commission plan. 

MARK SZCZEPANIAK 

PROSPECT MORTGAGE 

Philanthropy & 

Corporate Citizenship 

Supplement 

Publication Date: 

November 28, 2011 

Our readership is wealthy, and philanthropic 

minded, they have the resources to dedicate 

time and money to a deserving organization. 

Our 26,000 subscribers have an average 

household income of $364,000 - 4x’s 

the county’s average and an average 

household net worth of over $4.13 MM! 

Be sure that your nonprofi t’s name, 

image, strategic plans, special programs; 

volunteer and giving opportunities are 

showcased in this supplement. 

The supplement will include: 

• Corporate Stewardship of 

Philanthropic Programs 

• L.A. companies that are committed 

to making a difference 

• Economic Effects on Nonprofits 

Sponsored by: 

Space Reservation Deadline: November 15, 2011 

Ad Materials Deadline: November 18, 2011 

Contact Jim Slater at 323.549.5225 ext. 209 

to learn more about the supplement and special ad rates. 

Mark R. Szczepaniak 

was able to successfully 

guide Prospect 

Mortgage LLC 

through one of its 

most difficult financial 

years in 2010. 

Poor economic conditions 

and bad weather 

led to few homes being purchased and 

Corporate Citizenship & Philanthropy 

An Advertising Supplement to the Los Angeles Business Journal 

SPONSORED BY: 

it took some savvy financial maneuvering 

to keep the company afloat. By 

decreasing the company’s cost structure 

and attracting new lenders, 

Prospect Mortgage was able to make it 

out of 2010 relatively unscathed. 

Szczepaniak has over 25 years of 

experience in the accounting, financial, 

and banking industries. His current 

responsibilities at Prospect Mortgage 

include finance, strategic planning and 

analysis, accounting, treasury, loan officer 

compensation, and capital markets 

oversight functions. During his nearly 

two years with the company, Szczepaniak 

has been able to increase the amount 

of lending companies that work with 

Prospect from two to five, thus increasing 

their overall financing ability. 

MARK TAYLOR 

WEDBUSH BANK 

Mark Taylor has been 

with Wedbush Bank 

as its Chief Financial 

Officer since the 

beginning -- having 

joined the organization 

at the discussion 

stages in 2006. He 

worked closely with 

the Chairman and CEO to develop a 

complete business plan which was then 

put in the context of a complete regulatory 

filing for a new banking charter. 

The charter application was submitted 

and ultimately approved by the regulatory 

agencies in February 2008 – a time 

of great scrutiny for new bank charters. 

Between the time of submission and 

the time of approval, Taylor was intricately 

involved in the building of the 

physical bank and the technology systems. 

In all, over 30 contracts were 

negotiated and executed ranging from 

a lease and build out of approximately 

4,000 square feet to the building of our 

core banking system. 

JASON TRAUT 

SUPERIOR PRESS 

Superior Press under 

Jason Traut’s financial 

guise has successfully 

earned accolades 

as one of Los 

Angeles Business 

Journal’s 100 fastest 

growing private companies 

last year. Superior 

Press has also had significant 

growth between 2005-2010 earning it 

back to back recognition on Inc. Magazine’s 

“5000 fastest growing private 

companies” list. 

Jason Traut is an outspoken component 

of the management team and at 

times has been labeled the “elephant 

hunter,” for his being fiercely committed 

to full disclosure and to spot anything 

that inhibits full communication 

throughout the team. True to his athletic 

nature, Traut continues to seek the 

big goal and touchdown results by 

bringing passion and energy, expecting 

100% commitment from himself and 

his accounting team of seven.


CAREY TOKIRIO 

APRISO CORPORATION 

One of the many 

achievements Carey 

Tokirio has exhibited 

in hi CFOP role 

at Apriso has been 

his management of 

the company’s liquidity 

and cash balances. 

During the 

more lean years at the start of his 

tenure at Apriso, cash balances 

were small, so accounts payable 

and accounts receivable had to be 

strictly managed to ensure payroll 

and other current liabilities were 

paid promptly without impacting 

operations. And, these actions had 

to be done on a global basis across 

Apriso’s multiple global operating 

entities. Each of these actions was 

executed with precision such that 

no financial obligations were 

missed. 

In June 2010, Apriso’s liquidity 

ratio had improved to .73. Today, 

that ratio is now at 1.55, a near 

doubling of this important metric, 

an indication of how Apriso’s 

financial health has improved, 

due in large part to Tokirio’s 

financial leadership. 

SCOTT TWOMEY 

Staying 

still isn’t 

an option 

If you aren’t getting ahead, you are falling behind. 

The Los Angeles Business Journal will keep you ahead of your competition – 

It is a publication filled with insight and information that you need to read, 

but more important,one that you will want to read. 

Subscribe today. 

As part of your subscription,you will also receive access to the daily 

electronic Los Angeles Business Journal, unlimited on-line access to our 

archives, and the Book of Lists published at the end of the year. 

Call toll-free 1.800.404.5225 

HOSPITAL ASSOCIATION OF 

SOUTHERN CALIFORNIA 

Scott Twomey 

is highly 

regarded by his 

peers and 

board members 

and serves on 

two committees 

for HASC. 

Scott Twomey is 

President, All Health 

& Senior Vice President/CFO 

of Hospital 

Association of 

Southern California 

(HASC). He is highly 

regarded by his 

peers and board 

members and serves on two committees 

for HASC. 

The first committee is The Professional 

Data Services (PDS) Advisory 

Committee which meets regularly to 

develop new reporting capabilities 

within the PDS system and provide 

peer-to-peer learning opportunities 

for the strategic utilization of PDS. 

The second committee is the CFO 

List Service, which convenes HASC 

CFOs to provide peer-to-peer interaction 

on emerging issues affecting 

short-term and long-term hospital 

finances and strategic decision-making. 

The group replaces the CFO 

Advisory Group quarterly meetings 

with an ad hoc process to vet CFOs 

and their direct reports on priority 

issues and to acquire their feedback 

as needed. 

FLORENCE WANG 

CHARLES DUNN REAL 

ESTATE SERVICES, INC. 

Florence Wang is the 


of Charles Dunn 

Company, and has 

played a key and 

instrumental role in 

the growth and success 

of the firm over 

more than three 

decades of service. Not just a long time 

employee, she is part of the composition, 

the very fabric of the firm, and has 

been a part of the property management 

company almost since its inception. 

She rose to a key position as part of 

the senior management team of the 

90 year old regional commercial real 

estate services leader by hard work, 

charm, diligence, steadfast loyalty, 

determination and honesty. Her 

career is a bottom up, organic rise 

from property level accountant to 

what is arguably the most important 

For information on how to sponsor 

CFOs of the Year 2012, call 323.549.5225 

position in the company from the 

ownership’s perspective. 

RUSSELL WHITTENBURG 

FOREST LAWN MEMORIAL-PARK 

AND MORTUARIES 

Working for Forest 

Lawn for 13 years, 

Russell Whittenburg 

has logged many 

accomplishments 

including helping the 

company expand to 

the Coachella Valley 

and repositioning its 

endowment by implementing stricter 

risk control. Whittenburg oversees 

accounting, analysis, investment management, 

technology and information 

systems, treasury, purchasing, and customer 

service/collections. 

He also assists in developing new 

software for the company. Notable 

examples include their newest financial 

software and their interactive 

point of sale program for customers.


The event was held at the Millennium Biltmore Hotel with over 450 attendees. Michael Nishi accepting his award. 

Event goers networked and enjoyed the festivities. 

CFOs OF THE YEAR 2010 


Book of Lists 2012 

A compilation of lists of top-ranked companies published in the Los Angeles 

Business Journal over the course of 2011, the 2012 Book of Lists is highly 

coveted by our subscribers and the LA business community. 

The 2012 Book of Lists will be published on December 26, 2011 and 

here are the Top Reasons why the Book of Lists should be a part of your 

marketing strategy: 

Maximize your exposure: CEOs, business owners and other top decision-makers 

with tremendous purchasing power refer to the annual Book 

of Lists year round. 

Enhance your corporate image: By aligning your company with LA's 

top-ranked companies, you will be positioning your company as an 

industry leader next to them. 

Take advantage of highly targeted placement: Position your name, 

image and message very prominently with a sponsorship or place an ad 

adjacent your desired industry list or lists. 

Don't miss this opportunity to reserve space 

in your preferred list or lists! 

Reserve your space today 

323.549.5225

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