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We are often questioned as to why we do not<br />
partner with a branded fabric supplier; the answer<br />
is simple, we enjoy the freedom to innovate without<br />
restriction or limitation. By continuously widening<br />
our supply chain we are able to diversify our range<br />
and remain individual in our choices. Comparative<br />
testing is carried out against particular branded<br />
fabrics, only to confirm that our chosen fabrics<br />
always outperform them.<br />
For 20<strong>21</strong> we have introduced a new fabric<br />
branding architecture; a simple way to<br />
communicate and explain our fabric technologies<br />
but also an opportunity to give us an ownable<br />
identity that we can trademark. An identity that<br />
will easily resonate with consumers, but more<br />
importantly one that becomes synonymous with<br />
<strong>Gill</strong> – when you see it, you instantly know it means<br />
the jacket or item of clothing is guaranteed to be<br />
both breathable and waterproof.<br />
The naming hierarchy will clearly distinguish our<br />
2-layer and 3-layer fabric technologies and will go<br />
across both our sport and lifestyle ranges.<br />
We’ve also developed a new quick-reference tool<br />
that presents our levels of fabric performance<br />
and explains the fabric technologies on all of our<br />
waterproof garments, so that consumers can easily<br />
identify which garment best meets their needs.<br />
Garment ratings will be shown against each<br />
product within this guide as well as on a unique<br />
swing ticket applied to the garment.<br />
6.<br />
20<strong>21</strong> <strong>BUYERS</strong> <strong>GUIDE</strong>
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