Karl Rutty Sample 2020

PORTFOLIO

CREATIVE ARTWORKING
NEWMOJI - 3D
Pictured are concepts I created for the brand identity of Newmoji 3D.
The brief was to create two colourful, kid friendly designs for both boys
and girls, using the existing logo & icons.

BRANDING
NEWMOJI - 3D
Pictured are visual concepts I created for the branding of Newmoji 3D.
The brief was to create two colourful, kid friendly packaging concepts for
both boys and girls, using the existing logo & icons.

DIGITAL ARTWORKING
SAMSUNG
Pictured is a promotional incentive web page I created for Samsung. The brief was
to create a young, colourful layout that would appeal to festival goers. Both mobile
and desk top templates were created in photoshop before being sent to be coded.

Enjoy all of your favourite music in full
Bose ®
sound, free from headphone wires
Easy connection and control
Bluetooth ® technology allows you to seamlessly switch between two devices, and intuitive touch
controls give you complete command of both your music and calls. You’ll never miss a beat.
Tap an NFC-enabled device to the right ear cup for quick pairing, and listen to the voice prompts
for information about battery life, connectivity and caller IDs.
Great sound for hours
The SoundLink ® II Headphones let you enjoy up to 15 hours of play time via the rechargeable
Lithium-ion battery, and Bose technology delivers deep, immersive sound - even in windy or noisy
environments.
Comfort at its best
Designed with luxury in mind, the foldable SoundLink ® Wireless Headphones are fitted with soft
ear cushions, an adjustable headband and are impressively light, so you can enjoy them all day
long. Complete with an advanced microphone system, the Bose ® SoundLink ® II Wireless Bluetooth
Headphones in cool black offer you everything you need in headphones, and more.
Enjoy all of your favourite music in full
Bose ®
sound, free from headphone wires
CREATIVE DIGITAL ADS ARTWORKING
VODAPHONE
DIXONS CARPHONE
Pictured While at Dixons is an A5 Carphone fold-out for I worked Vodaphone. on many I created digital the ads multi for large page tech document brands
to including the specifications Bose. Work required, involved highlighting reformating the generic products artwork available to specifications and the and
features creating of digital each layouts phone for in a both graphically mobile appealing and desk-top way. devices.

CREATIVE ANIMATED ARTWORKING
BANNERS
VODAPHONE
FK3
Pictured While at FK3 is an I A5 worked fold-out on a for series Vodaphone. of static I and created animated the multi web page banners document for Ubisoft.
to Work the involved specifications adapting required, the generic highlighting design the and products creating available simple animations and the in After
features Effects for of social each phone media in & a other graphically web based appealing platforms. way.

© Canterbury Limited 2018. The RFU Rose and the words ‘England Rugby’ are official registered trademarks of the Rugby Football Union and are subject to extensive trade mark registration worldwide.
NEW TRAINING
COLLECTION
IN-STORE NOW
#CommittedToTheGame
BATCH ASSETS
CANTERBURY
Pictured are web and print assets created for a campaign for Canterbury.
Work involved reformatting generic artwork into large batches of web and
print media. These were then applied to the specified areas and platforms.

LARGE FORMAT
DELIVEROO
While at Deliveroo I worked on their global rebranding campaign, creating
over a thousand pieces of large format, digital and print ATL work. Pictured
are some examples of the various large format advertising created.

DOOH ADVERTISING
DELIVEROO
Pictured are digital displays that I worked on for the Deliveroo Rebrand. Work
involved setting up static and animated digital displays which were artworked to
suppplied specifications for nationwide and global sites.

OOH ADVERTISING
PUKKA
I work regularly for Pukka on their advertising campaigns, adapting designs
for 48 and 96 sheet Billboards. Work involves artworking to supplied
specifications, checking resolution, ink density & colour.

STORE SIGNAGE
HARRODS
While at Harrods I worked at their in-house design studio. Work included
creating large format signage, window treatments & a wide range of in-store
and exterior graphics for the upcoming sale and other promotions.

EVENTS
INVICTUS GAMES
Pictured are graphics I produced for the Invictus Games Event. I had to adapt
the original designs to create over 300 pieces needed for the Stadium. These
were then set up for print on various substrates and installed on-site.

NEW
390468_PLS09_Trails_Stickers_x3_60mm_2018.indd 1 10/05/2018 12:25
390468_PLS09_Trails_Stickers_x3_60mm_2018.indd 3 10/05/2018 12:25
CHRISTMAS
390468_PLS09_Trails_Stickers_x3_60mm_2018.indd 2 10/05/2018 12:25
YOU ARE HERE BOARD
Look out for these around the show for the Trails
New to Pulse
Custom Trail CUSTOM
Christmas Trail
13—15 May 2018
Olympia London
BRANDS
ALSO HOME Ltd H20
Åry AB
G10
Block
H30
Bombay Duck H24, G24
Bronte by Moon H22,
G22
Canova Gifts H38
Cubic H32, F32
Designed in Colour F20
Ella Doran for
Kristeen Stewart G16
Eva Solo
G12
Forma House Limited G12
Ian Snow Ltd G18, H18, F18
IRIS Hantverk AB H10
J-ME
H28
Jen Rowland H36
M.I.C
H28
Madam Stoltz G20
Men’s Society F10, G30
PR Home
H16
Raine and Humble F24
Rarebreed H28
S-C Brands F16, F12
Sagaform
G12
Sass & Belle by RJB
Stone G28, F30
Sweet William Ltd F22
Thornback & Peel H12
XD Designs H28
Yod and Co F28
Zuperzozial G12
MAKERS
A L’aise
E8
All The Ways To Say E26
Animaro
F27
Aura & Aura A29
BE [...] MY FRIEND D32
Beauty Scents B19
Before Breakfast E29
Bird Brain
E37
Box of Prints E30
Brie Harrison B29
Catherine Lewis Design
E31
CHELACHE
E17
Claire Vine Design
Studio
B39
Corinne Taylor C23
Cotton Clara B27
Dark Horse Ornament B11
Disco Dust London A26
Duck Ceramics B9
Eleni Malami E20
Ellie Good Illustration A10
ELVIRA VAN
VREDENBURGH
DESIGNS
B17
Factory Floor Jewels A38
Fellowstead C31
Foggish
A20
Form London C21
FromNicLove F33
Giada Giachino Studio
A23
Giannina Capitani E9
Girl & Bird
A16
glorious mud ceramics
C17
GOGA GOGA D26
Hannah Davies
illustration
A2
Hey Ewe
C19
Home of My Heart C9
Isla Clay
A32
Imole Candles A8
Jessica Wilde Designs B21
Joolzery
A30
Join Brands Limited B10
Jot Paper Co E28
Journey to the East Art
Gallery
D30
Kathryn Croxson A14
Katie Craven B35
Kazvare Made It A28
Keeler and Sidaway E10
Lara Görlach B33
Liten Jizo
F29
Lizzie Chancellor E18
Lolapalooza D18
Lucy Tiffney E16
Made By Caroline A21
Magma London E7
Mary’s House Designs D10
Meylor Goods F9
Miss Knit Nat B31
Mister Peebles E19
Molsey London A34
MYSTIC FORMS A17
Nikki strange E23
nlanlaVictory A7
over the c
D28
PLAYin CHOC A1
Plewsy
F31
Print Circus B22
RASSIN&SHEN Eyewear
Accessories
B5
Rope Studio London F19
Rosa Pietsch E32
Rosie Brewer E39
Ruth Holly
C29
Sam Wilson B26
Scout Editions E21
Scribble and Daub D22
Sstutter
E33
Stalwart Crafts B8
Studio Wald D8
Sunday of London F21
Tatty Co Ltd B23
TerraCotto Row B15
Text From A Friend B30
The Abstract Bee B18
Vanilla Blanc F17
Vetivert and Co A18
Wedgies
C27
White Rain Designs C35
YOJO
A0
Zeal Illustration F23
LIVING
Acorn & Will J30
Addison Ross Ltd M39
Alice Caroline Ltd K19
Alison Hardcastle J24
Alljoy Design K58
Allsorted
M67
Amica Felt L40
Archivist
L19
Ark Colour Design K42
ARTHOUSE Meath H47
BambooCup from Blue
Eyed Sun
L53
BARK & ROCK L20
Beautifully Handcrafted
L25
Bespoke Verse J43
Best Years M26
Betsy Benn Limited J51
Bettie Confetti L60
BKD London LTD J46
Bonito
M42
Bookishly
J42
Bookspeed H40
Brown & Drury K60
Bubblegum Balloons H60
Candyhouse Ltd K47
Cape Mohair ( pty) ltd
H58
Catherine Tough Textiles
L10
Chairworks Ltd M52
CHALK
J20
Charlotte Clark Designer
Maker
M47
Chau Art Ltd K48
Chive Inc. Ltd K41
ChunkiChilli M49
Cloudnola
K32
Coco Chocolate Ltd M12
Cody Foster & Co. Inc.
M34
Connock London K53
Creature Clothes M30
Dear Prudence K23
Diddywear Ltd L16
diedododa K54
Disaster Designs G58
East End Press L50
East End Prints K11
eatsleepdoodle L31a
Emily Brooks L38
Emma Alington K12
Emmeline Simpson L48
English Graphics K29
Evermore London K24
FEAT. sock co. L14
Felt So Good K56
Fibrenamics Green L55
Fine Confectionery Co
J60
Forever Cards Ltd M31
FOUNDRY FIFTY L20
Funky Yak
J44
Gedigo OY Ab J32
Globe Enterprise H54
Green Grove Weavers
L22
Handmade Co UK Ltd J18
Have A Gander L24
Heaven Scent Incense
J70
Helen Wiseman
Illustration L42
I AM A
J36
Ink Bandit
L32
Intelligent Retail Limited
K43
Jamali-Annay Designs J62
Jarapa Natural &
Recycled
Home Interiors M44
JOLLY AWESOME G54
JollySmith M29
Jonart Design J68
JPT EUROPE LTD K31
Juno Skincare L31b
Kazuri Beads Ltd G62
La De Da Living (trade)
K44
Ladybug Home Textiles
J41
Lancaster and Gibbings
L52
Lapuan Kankurit Finland
J38
Lightstyle London M38
Liljebergs
L30
Locomocean H43
Luna Lighting M54
Lund London K36
MALĀKO skincare L58
Margo Selby K22
Meri Meri
H48
Nauseni
L47
NINI Organics L62a
Noodoll ltd K33
Nordium
H51
Norse Lifestyle Ltd M41
Northlight Design G46
Ohh Deer Ltd J10
ola
K28
Old English Company
K57, K61
Paul Bristow Associates
Ltd
M65
Pearl and Black M32
Peregrine Pottery L54
Petra Boase Ltd L9
Plum & Ashby J50
PomPom Galore L29
Repeat Repeat K20
Retreat Home Ltd J28
Robbie Porter Illustration
M62
Ruth Jackson K38
Ruth Martin L56
S E V I N
J57
Sarah Lovell Art L59
Savon Stories K37
Schnucki Images L62
Fydelity | ROK-IT SCIENCE
K13
Skoura
M27
Socksmith
G44
Solo Ltd
K51
Solo Philippi K49
Spaza Store M21
Steepletone UK Ltd M60
Stephanie Dyment J40
Stuart Gardiner Design
Ltd.
K15
SujiKim
L72
Susan O’ Hanlon K14
Tache Crafts M14
Takazawa Candle K30
The Articulate Gallery
K63
The Beeswax Co Pty Ltd
L49
The Brighton Beard
Company
L39
The Cardy Club K34
The Chocolate Libertine
M27b
The Completist H70
The DM Collection K62
The Pop Out Card
Company
M7
The Recycled Candle
Company
K35
The Wheat Bag
Company
M51
Thijs Verhaar. D49
THRASHION LTD M48
TIE&APRON M40
Tinker Tailor K9
TOMBASANA SAS L45
Typoretum K55
UBERSTAR
J12
Undercover K21
Unplucked
H72
Vineyard Candles
Limited
J58
Vintage Playing Cards
L44
WE ACT COMPANY M59
We Love Cushions L46
Willow and Honey K46
Zero Waste Club L34
FASHION
A Weathered Penny B47
Adarah
B63
Ailera Ltd
E60
Also the Bison B61
Amanda Coleman
Jewellery Limited C56
Annie Mundy Jewellery
A52
AURA QUE C45
Bag it dont bin it Ltd F53
Bcharmd Trade Ltd G40
Beads World D63
Belle & Flo Ltd F41
BERBER LEATHER LTD A55
Big Metal
E40
Black and Sigi C59
by Eloise London F40
Cabbage White England
C39
Cadogan Gifts A56
Caliz London A61
Eastar
C44
Egos
A59
Eliza Gracious E61
Esoteric London LTD C61
Estella Bartlett C51
Foxfield Leather D45
Gil Fox Hat Designs A49
Gracee Jewellery C60
H I P P S T O R Y B45
Hues and Co D62
Hydestyle
B50
Icon Watches E58
Isles & Stars E48
Jessica Russell Flint D40
Jo Edwards F56
Just Trade (UK) Ltd E42
Kris-Ana
B53
Laviandbelle London C41
Lime Tree Design B51
Little Moose D38
Lola Swift
B40
LotusFeet
E62
Mark Watson London
G50
Mirabelle
C37
Miss Pom Pom B49
Monica Maja Richardson
C49
Moress Charms D60
Moustard
A48
MrD London B46
MSH
C40
Nooki Design F45
Nouvelle B44, B64
One & Eight C47
One Hundred Stars
Trading Ltd E45
One We Made Earlier
A46
Orbitkey
D44
Peace of Mind F60
Penny Levi C63
Pink Powder G49
Pink Savannah A54
Pomegranate
E52
Prettly Ltd
C38
Quazi Design
B59
Reeves and Reeves A60
Regia London
JE3
ROKA Bags
A39
Rosanna DLR Designs E54
Rukhsana Jewellery A45
Secrid
D47
Shyla Jewellery
A62
Sigal Distributions ltd B55, B58
SIREN SILVER LTD G53
Sixton London
F61
Somerville Scarves B41
Stockholm Rose Designs JE4
Studio Kimono
A50
Sunshine Fashion Accessories
F52
Suzie Blue
G48
SVEŽE
B54
Tiebandz
A58
Tyko Brands Limited E50
White Leaf / Last True Angel
A57
Wild Fawn Jewellery JE1
Yaron Morhaim Ltd F49
FOUND
All The Luck In The World G4
Anna Rosa Moschouti D20
Arion Jewellery
B43
BE […] MY FRIEND D32
Cloudnola
K32
EBONYMOON TABLEWARE
E22
Fibrenamics Green L55
Joanna Lyle
F51
KLOQ
M20
Libbey
H50
Lore Segers Jewels D16
Ngirigiri Designs
E49
Rama Publishing
L28
Sofia Castegren B36
The Pink Savannah L54
TOMBASANA
L45
JEWELLERY
EMPORIUM
Regia London
Stockholm Rose Designs
Tribe + Glory
Wild Fawn Jewellery
UAL
Abigail Burch Illustration
Elena Kara
ES studio
Extra&ordinary
House of Hopstock
JDP Ceramics
LAR Studio
Massimo Cappella
Studio
Mean Mail
OFFDN
Peggy Beard
Praba 750
SGW Lab
JE3
JE4
JE2
JE1
UAL
UAL
UAL
UAL
UAL
UAL
UAL
UAL
UAL
UAL
UAL
UAL
UAL
Key
Living
Fashion
BRANDS
FOUND
Features
Makers
Cafés
Medical
Support
Cloakroom
Vegetarian
Gluten Free
Dairy Free
Recharge &
relax with
Top Drawer
A2 A1
DP
CAPPUCINO
ESPRESSO
PITCH UP WITH
NOT ON THE
HIGH STREET
A29
A7
V
GF
DF
MAKERS
LIVE
A17
A23
A21
ACCESS
V DF GF
CRUSSH
A61
A59
A57
A55
A47
A45
A39
A62
A60
A58
A56
A54
A52
A50
A49
A48
A46
A40
A0 A8
A10 A14 A16 A18 A20
A26 A28 A30 A32 A34 A38
B5 B9
B11 B15 B17 B19 B21 B23 B27 B29 B31 B33 B35 B39
B41 B43 B45 B47 B49 B51 B53 B59 B55 B61 B63
EAT STREET
V GF
B64
B58
B54
B52
B50
B46
B44
B42
B40
C63
C61
C59
C56
C51
C49
C47
C45
C41
C42
C39
B38
B36
B32
B30
B26
B22
B18
B16
B10
B8
C36
C35
C31
C29
C27
C23
C21
C19
C17
C9
D64
C60 D62
C44
C40
C38
C37
D63
D60
PRESS OFFICE
JEWELLERY
EMPORIUM
D49
D45
D37
D36
D35
D32
D30
D28
D26
D22
D20
D18
D16
D10
D8
UAL
E39
E37
E33
E31
E29
E23
E21
E19
E17
E9
E7
D47
D44
D40
D38
TRENDS
E61
E49
E45
E40
E32
E30
E28
E26
E22
E20
E18
E16
E10
E8
E62
E60 F61
E58
E54
E52
E50
E48
E42
F33
F31
F29
F27
F23
F21
F19
F17
F9
F54
F53
F51
F49
F45
F40
F32
F30
F28
F24
F22
F20
F18
F16
F12
F10
F60 G62
F56
G53
G56
F52 G50
G48
F41
SHOPTALK
G49
G43
G40
MAIN
ENTRANCE
V
G30
G28
G24
G22
G20
G18
G16
G12
G10
G58
G54
H51
G46
G44
G42
H70
Recharge
& relax
with
Top
Drawer
BAR
GF
H47
H72 J70 L72
H62
H60
H58
H54
H50
H48
H43
H40
H38
H36
H32
H30
H28
H24
H22
H20
H18
H16
H12
H10
J50
J41
J68
J57
J62
J60
J58
J51
J46
J44
J43
J42
J40 K41
J38
J36
J32
J30
J28
J24
J20
J18
J12
J10
K63
K61
J57
K56
K55
K51
K48
K46
K43
K37
K34
K31
K30
K29
K20 K24
INDIGO LOUNGE
K19
K15
K12
K11
K62
K60
K40 L41
K38
K36
K35
K33
K32
K28
K23
K22
K21
K14
K13
L63
L60
K58 L59
K54 L55
K53 L53
K49
K47
L49
L47
K44 L46
K42
L39
L31b
L31a
L29
L25
L20
L19
L9
K9
Trouva
L62a
L62
L58
L54 L56
L52
L50
L48
L45
L44
L42
L40
L38
L34
L32
L30
L28
L24
L22
L16
L14
L10
M65
M67
M59
M40 M41 M42 M47 M48 M49 M51 M53 M54
M39
M31
M29
M7 M12 M14 M21 M27 M27b
M62
M60
M52
M44
M38
M34
M32
M30
M26
M20
ARTISAN
BAKERY
EIGHTEEN86
*Correct at time of print
CREATIVE EXHIBITIONS ARTWORKING
VODAPHONE
PULSE
Picured While at is Clarion an A5 I fold-out prepared for many Vodaphone. forms of I print, created digital the multi & large page format document media for
to upcoming the specifications events. Print required, work included highlighting banners, the products floor plans available & signage and for the on-site.
features Digital work of each included phone assets in a graphically for social media, appealing banners way. & animated gifs.

PROMOTIONAL MATERIALS
VODAFONE
Pictured is an A5 fold-out I created for Vodafone. The brief was to
create a vibrant layout illustrating the features of each phone in a
graphically appealing way, while adhering to the brand guidelines.

HAPPY
SMART BEAUTY ENERGISE
DESTRESS
SMILEY KITCHEN
SMILEYWORLD RESTAURANT CONCEPT
FOOD IS EMOTION. FOOD IS LOVE. FOOD IS LIFE.
DETOX
PRESENTATIONS
SMILEYWORLD
Pictured is a presentation I created for Smiley Kitchen. Using the
existing logo and icons I had to create page layouts and concept
imagery which was then used as a visual reference for the clients.

BRANDING CONCEPTS
NEWMOJI - ART
Pictured are branding concepts I created for Newmoji Art, a new lifestyle brand.
The brief was to create a sophisticated design that would appeal to young adults,
showcasing the wide range of icons from the brand collection.

BRAND GUIDELINES
NEWMOJI - 3D
Pictured are pages I created for the Newmoji 3D Brand Guidelines. The
project involved creating over 90 pages illustrating the brand style. Work
included creating layouts, mock ups and design strategies across all media.

TARGET
Unisex
Tweens 8-12
Young Adults 13-35
Mid tier
SELECTED RETAIL PARTNERS
OUR CLASSIC SIGNATURE
COLLECTION
This classic signature collection is dedicated to those with a
sense of fun and a love of all things Smiley. Clean, simple
and modern, Smiley ‘Happy Collection’ utilises the newest
trends, brightest colours and freshest products, bringing
them to life through our iconic Smiley logo, the world’s most
famous cultural icon.
TARGET
Unisex
Young Adults 18-35
SPREADING POSITIVE VIBES
THROUGH YOUR HOME
Make your house a happy home with a collection of
modern, bright and joyful gifts and home decor that
mix traditional designs with contemporary styling and a
splash of retro pop. A range that is dedicated to spreading
positive vibes throughout your life and living spaces with
colour, humour, happiness and Smiley’s signature icon
that will create an enduring expression of happiness for
everyday living.
SELECTED RETAIL PARTNERS
BROCHURE LAYOUT
SMILEYWORLD
Pictured are layouts I created for the redesign of Smileys Brand Architecture
booklet. The brief was to produce a clean editorial look for the publication.
After sign off I was also responsible for setting up pre-press processes for print.

Merchandise – T-Shirts
ium
SUM-427
Bike seat covers
Brussels
CREATIVE RETOUCHING ARTWORKING
VODAPHONE
DELIVEROO
Pictured While at Deliveroo is an A5 fold-out I was involved for Vodaphone. in creating I created many photoshop the multi page mock-ups document of
to merchandising the specifications items required, for the the highlighting re-brand. This the products involved creating available photoshop and the
features comps & of general each phone retouching a graphically for over a hundred appealing items. way.

CLIENTS