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Junior: Writing
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Description
“Finally! A demonstration of ‘voice†and ‘idea†in simple,
functional terms. His dissection of writing craft is insightful.
Chapters 2 and 3 should be required reading for every junior writer.―
—LAUREN RANKE, Director of Creative Recruiting, Wieden+Kennedy -
Portland  “Compulsively readable. It feels more like a conversation
than a book. The experience of being a junior filtered through
Kemenyâ€s recollections.― —DAVID KOLBUSZ, Chief Creative Officer,
Droga5 - London  'If my older and wiser brother were an ad book, these
would be his exact words. If heâ€d ask me to wash his filthy car every
Sunday in exchange for his wisdom, Iâ€d say 'No problem,' knowing I got
the better end of the deal.' —PAUL MALMSTROM, Creative Chairman and Co-
Founder, Mother USA  “This book is so f*cking good. Super charming,
super smart, super funny. Almost makes me want to work in advertising
again.― —JUSTIN GIGNAC, CEO and Co-founder, Working Not Working
Thomas Kemeny is a freelance copywriter based in New York City and
sometimes Los Angeles if the weather is right.He began as an intern at
Crispin Porter + Bogusky, and over the next decade learned everything he
could at Goodby, Silverstein & Partners and Mother New York.  Heâ€s
won awards in The One Show, Cannes Lions and Clio Awards. Heâ€s created
campaigns for everything from Fortune 500 companies to startups. His
work has been discussed in the New York Times, NPR, Vanity Fair and a
monologue on The Tonight Show. He has an equally impressive list of
failures. Â Foreword by:Jeff Goodby is Co-Chairman and Partner of
Goodby, Silverstein & Partners. Jeff grew up in Rhode Island and
graduated from Harvard, where he wrote for the Harvard Lampoon. He
worked as a newspaper reporter in Boston, and his illustrations have
been published in TIME and Mother Jones. He began his advertising
career at J. Walter Thompson before moving to Ogilvy & Mather, where he
met his mentor, Hal Riney. It was with Riney that Goodby learned his
reverence for surprise, humor, craft and restraint.  He also met a guy
named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983.
Since then, the two have won just about every advertising award
imaginable.