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Visual Merchandising and Display: Studio Access Card
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Paperback: 432 pages Publisher: Fairchild Books; 6 edition (June 22, 2011) Language:
English ISBN-10: 1609010841 ISBN-13: 978-1609010843 Product Dimensions: 8.5 x 1 x 10.9 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
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Book Description
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all
aspects of the craft-from classic techniques to the most avant-garde developments, Visual
Merchandising and Display, 6th Edition, teaches readers to present products at their best: colorcoordinated,
accessorized, and self-explanatory. Hundreds of examples from around the world
demonstrate how retailers can reach their target markets by adding interest to window and interior
displays. This new edition of the best-selling text also includes sections on sustainability, offering
tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for
a brand and optimizing images.