ULTRASONE Brand Guide

brand MANUAL 2020
for PARTNERS
creating desire

tableofcontents
01
02
03
04
05
07
09
11
table of contents
introduction
logo identity usage
logo color versions
logo sizing
brand colors
typography
sustainability
01
www.ultrasone.com

introduction
As one of the leading developers and manufacturers of
headphones, we -ULTRASONE have made a name for
ourselfe among audiophile listeners all over the world
since the company was founded in 1991.
ULTRASONE headphones can be found in the pro-audio
area with DJs and in recording studios as well as with hifi
enthusiasts in over 50 countries.
The exclusive manufactory models that are handcrafted
in Bavaria also enjoy an excellent reputation. For some
years now, Hi-Res player and smartphone owners
have also been able to enjoy the sound of portable
headphones in ULTRASONE quality.
We hold more than 60 patents; A special feature
of the ULTRASONE models is the patented S-Logic
technology, which ensures a spatial and natural sound
via a decentralized arrangement of the drivers and at
the same time protects the hearing. The ULE (Ultra
Low Emition)shielding developed in 1997 is another
milestone in the ULTRASONE history, which reduces the
electromagnetic radiation exposure of the head by up to
98 percent when using headphones.
02

logoidentityusage
LOGO
This is ULTRASONE!
BANNER
The square room, which defines the basic
shape of the logo, symbolizes the unique
spatial sound of our headphones.
The rays enter into this room on the left side -
narrow and inconspicuous.
They meet the head which is at the center of
the activities and emerge on the right side
from the logo as strong, voluminous rays.
This symbolizes the ability to create a unique
sound experience from little sound.
STAMP
Please use the banner version of the
ULTRASONE logo whenever possible!
This is the primary version of the logo. It
should be used in all cases possible, unless
shape or length create an issue.
If this is the case ,please use the stamp version
of the logo.
03

LOGO COLOR VERSIONS
We want to make sure that our ULTRASONE
logo can find a home on any surface. For
this reason, we offer different color genres
to designers and users tgat include a boxed
version and a gey scale.
The color versions are valid for the banner
version as well as for the stamp version.
Red Box Version
Silver Version
Grey Scale Box
Black Version
04

SIZING
A logo is the embodiment of the
brand. It is the brand summed up
in one little package. Therefore the
logo must at all times be perfectly
legible and without obstructions.
For this reason, we ask that designers
maintain a minimum area
of breathing around the logo that
allows it to shine (1x).
The ULTRASONE logo in all of it’s
variations must at all times have the
clear space that is specified on this
page.
05

1x
1x
1x
1x
2x
2x
2x
2x
1x
1x
1x
1x
06

primarybrandcolors
COLOR USAGE
The ULTRASONE colors are as important
to us as the logo itselt. We have
created to primary colors, ULTRA red
and Bavaria Silver.
Silver is an elegant and reluctant
color which gives the impression of
luxury and uniqueness.
Red draws the attention to it and
stands, with its dynamic personality,
in loving contrast to silver.
50%
60%
Ultra Red
100%
90%
80%
70%
Bavaria Silver
100%
50%
90%
60%
80%
70%
The secondary colors, Darksone Grey,
Black and White should only be used
it is not possible to combine the primary
colors.
Please use the Darksone Grey color
only as a background or Box color!
Black
White
Darksone Grey
100% 100% 100%
50% 90% 50% 90% 50%
90%
60% 80% 60% 80% 60%
80%
70% 70% 70%
07

ULTRARED
PANTONE: 2347 C
FOR WEB USE # E60205
FOR PRINTING USE C: 5 M: 99 Y: 98 K: 5
DARKSONE GREY
PANTONE: Black 7 C
FOR WEB USE #3D3D3C
FOR PRINTING USE C: 63 M: 60 Y: 64 K: 65
BAVARIA SILVER
PANTONE: 2330 C
FOR WEB USE # CCCACA
FOR PRINTING USE C: 14 M: 12 Y: 11 K: 00
BLACK
PANTONE: Black 6 C
FOR WEB USE #000000
FOR PRINTING USE C: 60 M: 40 Y: 20 K: 100
08

CREATING

DESIRE

typography
Lato
ABCDEFGHIKLMNOPQRSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
01234567890!@£$%
Lato (Bold)
ABCDEFGHIKLMNOPQRSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
01234567890!@£$%
Cinzel
ABCDEFGHIKLMNOPQRSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
01234567890!@£$%
TYPOGRAPHY
The ULTRASONE Brand uses two
main typefaces.
LATO
Lato in bold and always all caps is
used for HEADLINES and TITLES.
For block text please use Lato
Regular.
CINZEL
Cinzel should only be used in
connection with our Edition
headphones or our tube amplifier
VOLCANO!
Cinzel in bold and always all
caps is used for HEADLINES
and TITLES.
For block text please use
Cinzel Regular.
09

ULTRASONE
!
must always be written
in ALL CAPS!
10

sustainability
How do we treat the planet? Experts all around the globe have the same statement. Badly.
Why do we do that? Probably, because everybody wants to increase the feeling of comfort, experience,
freedom and wealth by traveling and consumption of more and more goods.
This created a situation where everything has to be offered at lower and lower prices in fast growing
markets with more and more gobalized production chains.
Of course, quality and sustainability suffer from developments like these. And customers throw
away more and more cheap products instead of repairing them if necessary, which leads to massive
problems in plastic and electronic waste, resources for manufacturing new products and supply
chains.
ULTRASONE always had a close look to the long term qualities of it‘s products.
Our Luxury models and the high end Signature series are manufactured in Germany. The suppliers
for the edition models are located mostly in or around Germany and most of them already work on
a sustainable base. The materials we use are renewable (wood, leather), recycled (Packaging parts)
and made out of high quality raw materials. Of course, any kind of service or repair can be applied
to the products.
Our PRO-series headphones last longer than almost all competitors and can be repaired, should
they be defective somewhen.
Volcano brings the concept tot he top. A lifetime warranty with tube exchange service valid for
25.000 hours of useage shows our sustainability approach. A heritage masterpiece, made for
generations of use.
Of course, this way of developing and manufacturing products is more expensive and leads to higher
prices. But we at ULTRASONE rather sell less product than selling wrong products.
Therefore we are in train of reducing the lower ended part of the portfolio step by step and concentrate
on the PRO and Luxury sector.
ULTRASONE is carbon-neutral at the locations in Germany, having the entire carpool switched
over to electric cars, powered with solar power and batteries from the own location. Reduction
of paper waste, modern infrastructure and less waste in the production process are ongoing
improvements.
Our team has short distance commuting to the manufacturing site at Gut Raucherberg.
No short distance flights and concentration on videomeetings are further aspects of sustainability.
But the most important one is: We manufacture quality products.
If you buy, go for quality, not quantity – in all sectors. This supports the change to a better world.
michaelwillberg CEO
11

www.ultrasone.com
12

thank YOU
WWW.ULTRASONE.COM
info@ultrasone.com
Gut Raucherberg 3
82407 Wielenbach
Bavaria/Germany
T + 49 881 9011500