(B.O.O.K.$ Ski Inc. 2020 Alterra counters Vail Resorts; mega-passes transform the landscape; the industry responds and flourishes. For skiing A North American Renaissance. pdf free

( Ski Inc. 2020: Alterra counters Vail Resorts; mega-passes transform the
landscape; the industry responds and flourishes. For skiing? A North American
Renaissance. pdf free
Ski Inc. 2020: Alterra counters Vail Resorts;
mega-passes transform the landscape; the
industry responds and flourishes. For
skiing? A North American Renaissance.
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( Ski Inc. 2020: Alterra counters Vail Resorts; mega-passes transform the landscape; the industry
responds and flourishes. For skiing? A North American Renaissance. pdf free
( Ski Inc. 2020: Alterra
counters Vail Resorts;
mega-passes
transform the
landscape; the
industry responds
and flourishes. For
skiing? A North
American
Renaissance. pdf free
Description
Chris Diamond's award-winning first book, Ski Inc., had just hit bookshelves in December 2016
when shock waves reverberated through the ski resort landscape—quickly rippling down to impact
millions of skiers and riders. In early 2017, the Alterra Mountain Company emerged to challenge
Vail Resorts' supremacy, eventually buying 15 resorts, partnering with another 25-plus, and
launching the Ikon Pass to compete with the Epic Pass. The story behind Alterra's rise is
remarkable, as is the counter-offensive launched by Vail Resorts, which went on its own buying
spree, punctuated by the just-closed purchase of Peak Resorts and its 17 areas.Nothing like this
has ever happened—for skiers and riders, for the resort business, or arguably for any industry. So
Diamond decided to write a sequel, called Ski Inc. 2020, which goes on sale Oct. 29, just as
hundreds of thousands of skiers and riders decide whether to buy Epic or Ikon.As the former
president of Steamboat in Colorado and Vermont's Mount Snow, he enjoyed unprecedented
access to all the major players, and this behind-the-scenes account is an eye-opener, a colorful
exploration and analysis that has already earned impressive praise from across the spectrum. "If
you love winter, love mountains, and love to slide on snow, this book is a must-read," says Michael
Berry, who served as president of the National Ski Areas Association for 25 years.The resort
transformation has created a heyday for skiers and riders, who are now able to access dozens of
resorts for a dramatically reduced price. An estimated 1.5 million skiers will buy an Epic or Ikon
pass for the 2019-20 season, and hundreds of thousands more will buy some type of valueoriented
pass. When Diamond started Ski Inc. 2020, he thought it would be primarily the story of
how these "Big Two" resort companies and their pass partners suddenly came to represent more
than half of the U.S. ski resort business. But as he dug deeper, he discovered dynamic trajectories
among the next three largest ski conglomerates (Boyne Resorts, POWDR and Peak Resorts,
which has been acquired by Vail), plus ingenuity and innovation at a host of small- and mediumsized
resorts, dozens of which are chronicled in the book. Besides the widespread success of
value season passes, which trade early commitment for dramatically reduced pricing, resorts large

and small have polished their operations. The success starts with passionate leadership and
extends to every line item. Resorts now avoid risky real-estate projects; vigorously market to and
build relationships with digitally savvy customers; sharpen margins across all departments; and
improve the product in every way. For an industry that historically suffered through peaks and
valleys with the weather and economy, the result today is an impressive bottom-line consistency
that has drawn investor interest worldwide.There are daunting hurdles ahead, with climate change
and sluggish participation tren