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^E.B.O.O.K. DOWNLOAD# Infonomics: How to Monetize, Manage, and Measure
Information as an Asset for Competitive Advantage [PDF] DOWNLOAD READ

^E.B.O.O.K. DOWNLOAD# Infonomics: How to Monetize, Manage, and Measure Information as
an Asset for Competitive Advantage [PDF] DOWNLOAD READ
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Infonomics: How to
Monetize, Manage,
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Information as an
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Description
'Infonomics is a must read for business leaders who intend to succeed in data monetization, a
requisite organizational capability for firms competing in the Digital Economy. Doug's passion and
deep understanding of information and the value it offers organizations is evident. He offers rich
examples and detailed foundations that leaders can draw upon as they formulate their data
strategies.' - Barb Wixom, MIT Sloan Center for Information Systems ResearchData is the
currency of the twenty first century. The problem is we don't have good ways to measure its value.
Doug Laney has put together a smart, practical book that applies traditional rules of business
economics to the emerging information marketplace. - Jim Short, UCSD Supercomputing
Center'Infonomics is an important work, laying the foundation for an emerging field of study and
activity. Most business leaders seem to oblivious to information's near limitless reproducibility and
reusability, and how its low storage and transmission costs, coupled with a high degree of software
automation, can render it as an incomparable resource. This book offers useful frameworks for
valuing information, identifies the multitude of challenges faced by companies trying to maximise
the value of information, and most helpfully, ways organisations must address these challenges to
thrive in the New Economy.'Â - Ian Oppermann,Chief Data Scientist, New South Wales, Australia,
CEO Data Analytics Centre; Â ICT and Digital Government, Department of Finance, Services &
Innovation 'Along with people, many executives claim that 'information' is their organization's'
greatest asset. Their actions, however, consistently belie their words. With regard to enterprise
information, it's high time that business leaders move beyond facile platitudes and paying lip
service. Merely hiring employees with trendy titles such as Chief Data Officer and data scientist is
neither necessary nor sufficient to capture the enormous value of information, but where to begin?
Against this backdrop, Doug Laney's well-researched and compelling text is a much-needed
breath of fresh air. Laney formalizes the case for finally treating information as the truly valuable
asset that it is. Infonomics challenges longheld--and, quite frankly, largely dated--beliefs about
data, governance, and IT roles. It may well make you and your organization uncomfortable in the
short term--and that's a good thing.' - Phil Simon, award-winning author of 'Analytics: The Agile
Way' and faculty member at the Arizona State University W. P. Carey School of Business'Data has

been called the new oil. In his new book, Infonomics, Doug Laney outlines what it truly means to
leverage data as a critical business asset. This book provides executives with the tools they will
need to go beyond lip service and to actually behave like information is an asset that demands
executive attention. Â Infonomics teaches us how organizations can monetize their data assets to
derive measurable business value and become data-driven organizations. Â Laney was one of the
first experts to identify and call out the power of Big Data. Â Now, in Infonomics, Laney issues a
call to action. Â This book is a welcome addition to the emerging body of serious literature on the
power of data in an Age of Information.'Â - Randy Bean, CEO and Founder of NewVantage
Partners LLC, and thought-leader and contributor to Forbes, MIT Sloan Management Review,
Harvard Business Review, and The Wall Street Journal. Â Read more Why a Book on
Infonomics?Many people have inquired about what compelled me to write a book about
infonomics. Moreover, what kind of crazy person decides to write a book in his 'spare time' while in
a job demanding much more than bankers' hours?The short answer is that it's been germinating
inside me for many years, and kind of bursting to get out. (Yes, much like in the Alien films.) Back
in 1999, I casually and kind of tongue-in-cheek coined the 'infonomics' term in a META Group
research piece, before META was acquired by Gartner, and even before the first incredible
Freakonomics book. It took a couple years for me to realize that information isn't formally valued,
recognized or reported as an economic asset. From that moment onward, I was on a mission! And
for the past couple decades I have been researching, working with clients, developing ideas, and
writing articles on this topic among others.After compiling 3000 articles, papers and ideas in an
Evernote folder on the topic of valuing, accounting for, and administering various kinds of assets,
and having amassed over 300 examples of organizations monetizing information, it seemed  high
time to write a book. Thankfully Gartner has provided me with the ideal platform, surrounding me
with dozens of brilliant colleagues and hundreds of enthusiastic clients over the years with whom
to further explor